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Guests grip a VR headset, ready to step into a dazzling digital attraction filled with vibrant rooms, dynamic shapes, and neon effects—an immersive adventure powered by cutting-edge AR technology for next-level theme park thrills.

Google’s newly announced free-roaming VR & AR tech transforms the world into a giant interactive experience

By Cristina Sanza

A lively VR scientist character greets visitors with arms wide open inside a whimsically cluttered virtual reality lab, as seen from the eyes of a guest—capturing the playful energy and cutting-edge fun brought to the experience since Google welcomed Owlchemy Labs.

Google acquires Owlchemy Labs, the VR-studio behind ‘Rick and Morty’, ‘Job Simulator’ games

By Mike Mack

The classic Sony Betamax C7 video cassette recorder sits on a blue circular display, capturing the nostalgia of retro technology—like an iconic exhibit you’d discover in a museum celebrating pop culture’s quirky inventions.

Sweden’s new ‘Museum of Failure’ to feature New Coke, Blockbuster Video, Google Glass

By Michael Gavin

Guests experience the adrenaline rush of a Samsung-powered Six Flags VR roller coaster, donning headsets as they soar past flying ships and explosive action through a futuristic cityscape.

Marvel to take a shot at the VR Gaming world

By Sean Sposato

More From Technology

Hiccup, clad in armor, rides Toothless the Night Fury as they soar high above drifting clouds in a brilliant blue sky—a dynamic How to Train Your Dragon moment that captures the excitement and imagination behind DreamWorks’ thrilling dragon-themed attraction in Dubai.

Dubai theme park debuts “How to Train Your Dragon” themed land, looks ahead to high-flying new ride

in Entertainment, Movies & TV, Theme Parks, Movies, Technology

Posted on May 8, 2017 by Sean Sposato

An actor dressed as a vintage spirit medium sits beside a glowing candle in a dimly lit haunted house set, eerie shadows swirling with ghostly intrigue. The sign overhead reads, “SÉANCE THE UNQUIET,” beckoning thrill seekers into an immersive ghost story where reality and the supernatural intertwine.

“Seance: The Unquiet” is a virtual reality ghost story that haunts your every move

in Entertainment, Video Games, Theater, Technology

Posted on May 4, 2017May 4, 2017 by Sean Sposato

Young guests at the NFL Experience in Times Square throw footballs at virtual targets inside a realistic stadium environment, immersing visitors in interactive, game-day excitement unique to this premier sports attraction.

‘NFL Experience’ in Times Square Will Let Football Fans Feel What it’s Like to be a Professional Player

in Entertainment, Technology

Posted on May 3, 2017September 8, 2021 by Sean Sposato

SO REAL VR Park’s cutting-edge lounge featuring vibrant red illuminated benches, reflective mirrors, and the iconic “SO REAL” sign at the entrance—the ultimate destination for virtual reality enthusiasts in China.

World’s first Virtual Reality theme park is now open in China – and wildly successful

in Entertainment, Theme Parks, Video Games, Technology

Posted on April 26, 2017 by Sean Sposato

Five performers dressed in vibrant 90s attire gather in a retro kitchen set, with an interactive video game display beneath them that channels the immersive feel of cult attractions like the Night Trap live-action experience and its modern revival.

Live-action video game ‘Night Trap’ to return in re-release, 25 years later

in Video Games, Technology

Posted on April 26, 2017 by Sean Sposato

An animated character with dramatic, smeared dark eye makeup and bold red lips looks startled under moody lighting, as if brought to life mid-performance through cutting-edge face projection mapping or dynamic skin animation in a Disney park show.

Disney experiments with face projection mapping, animating digital skin on live actor in real time

in The Walt Disney Company, Entertainment, Theme Parks, Theater, Technology

Posted on April 25, 2017April 25, 2017 by Ricky Brigante

“ALIEN COVENANT” displayed against a dramatic, star-filled space backdrop with an eerie green glow in the upper right corner, capturing the suspenseful energy of Universal Studios’ sci-fi attractions and promising an immersive Alien: Covenant VR adventure for thrill-seekers and movie fans alike.

“Alien: Covenant – In Utero” VR experience to take the word ‘immersive’ to grotesque new depths

in Entertainment, Movies & TV, Movies, Video Games, Theater, Technology

Posted on April 24, 2017May 3, 2017 by Sean Sposato

A thrill-seeker spins swiftly in a black outfit atop a mechanical chair, turning the moment into their own private amusement ride; the motion-blurred backdrop recreates the exhilaration of an exclusive, high-speed attraction.

VIDEO: Artist creates his own personal theme park with a single-seat thrill ride

Posted on April 10, 2017April 10, 2017 by Cristina Sanza

Adorable, Disney-inspired soft body robots with rounded joints and white tubing stand ready to welcome guests, set against a bright white backdrop reminiscent of a magical theme park attraction.

Disney files patent for soft body robots that will move and interact like animated characters

in The Walt Disney Company, Technology

Posted on April 7, 2017 by Cristina Sanza

Lightning McQueen from Cars 3 races across a dusty Pixar Pier track at top speed, chasing another car marked by glowing purple arrows, bringing the excitement of Radiator Springs Racers to life just like in a video game adventure.

VIDEO: Take your favorite “Cars 3” characters on the road in new action-packed Disney-Pixar video game

in The Walt Disney Company, Movies & TV, Movies, Merchandise, Video Games, Technology

Posted on April 5, 2017 by Cristina Sanza

Disney Experience app-inspired mobile screen featuring a refreshed interface with resort hotel info, a guest list displaying Disney character avatars, and easy-to-read check-in and check-out times—all designed for Disney fans planning their magical stay.

VIDEO: My Disney Experience Mobile App Gets A Fresh New Look

in Walt Disney World, Theme Parks, Technology

Posted on April 3, 2017September 3, 2021 by Cristina Sanza

Club Penguin mascots greet visitors amid the lively landscapes of Club Penguin Island, with Disney’s signature colorful ship docked nearby and snowy pines enhancing the immersive adventure—all seen in the vibrant world created through the mobile app.

VIDEO: Disney launches Club Penguin Island mobile app to replace Club Penguin game network

in The Walt Disney Company, Merchandise, Video Games, Technology

Posted on March 30, 2017 by Cristina Sanza

Guest enjoying a VR attraction, smiling as she sits in an interactive gaming chair with headset and headphones on, fully immersed in a digital adventure, with the experience screen glowing behind her.

Warner Bros announces virtual reality experiences for Justice League, Aquaman, Ready Player One

in Entertainment, Movies & TV, Movies, Technology

Posted on March 28, 2017September 24, 2024 by Cristina Sanza

On stage at a Disney-themed event, two industry experts engage in a lively conversation about the future of Disney parks, surrounded by elegant floral arrangements and refreshing drinks on a table between them. The discussion dives into exciting innovations for fans, such as Virtual Reality experiences that could shape upcoming attractions.

No Virtual Reality attractions in Disney’s theme park future, says Bob Iger

in The Walt Disney Company, Theme Parks, Technology, Shanghai Disneyland

Posted on March 23, 2017 by Ricky Brigante

Bold yellow lettering spelling out “INSIDE THE MAGIC” stands out on a black background, styled just like the iconic Star Wars opening crawl—a look familiar to theme park fans and moviegoers alike.

Create your own customized “Star Wars” intro crawl online with this handy tool

in Entertainment, Star Wars, Technology

Posted on March 15, 2017 by Michael Gavin

A charming animated green chameleon perches atop a gleaming gold post wrapped in rope, mesmerized by twinkling lights that illuminate the night—capturing the signature Disney Parks magic and inventive flair reminiscent of SXSW attractions.

Disney Reveals “Tangled” Robot for Disney Parks at SXSW Panel

in Walt Disney World, The Walt Disney Company, Entertainment, Disneyland Resort, Theme Parks, Disneyland Paris, Tokyo Disneyland, Technology, Shanghai Disneyland, Hong Kong Disneyland

Posted on March 14, 2017June 30, 2021 by JeniLynn Knopp

Guests float effortlessly inside a plane, their faces lit with thrill and surprise as they experience zero gravity, evoking the unforgettable Tom Cruise moment from The Mummy — just like an immersive movie stunt attraction come to life.

New Zero Gravity VR experience with Tom Cruise makes “The Mummy” personal and terrifying

in Entertainment, Movies & TV, Movies, Events, Technology

Posted on March 8, 2017March 8, 2017 by JeniLynn Knopp

Epic Games announces collaboration with Pixar, reveals Unreal Engine brought “Rogue One” droid to life

in The Walt Disney Company, Entertainment, Movies & TV, Movies, Video Games, Technology

Posted on March 1, 2017March 1, 2017 by Ricky Brigante

A Starbucks drink and snack are loaded into a Relay robot with an open lid and touchscreen at Universal Orlando’s Cabana Bay Beach Resort, showcasing innovative guest services at the resort.

Universal Orlando testing Relay robot to deliver amenities to your room at Cabana Bay Beach Resort

in Theme Parks, Universal Orlando, Hotel, Technology

Posted on February 28, 2017 by Ricky Brigante

IMAX theater illuminated with blue lights and dramatic laser beams crisscrossing over empty rows of seats, capturing the immersive thrill Disney guests feel awaiting Star Wars: The Last Jedi, just like stepping into an epic film moment at a Disney Parks experience.

“Star Wars: The Last Jedi” announced to feature IMAX scenes, Disney extends multi-picture deal

in The Walt Disney Company, Entertainment, Movies & TV, Marvel, Movies, Star Wars, Pixar, Technology

Posted on February 22, 2017 by JeniLynn Knopp

A glowing purple orb with sparkling light spots is presented in a hand, radiating magical energy against a dark backdrop, calling to mind an enchanting Disney Parks power source designed to keep your mobile devices charged during your adventure.

Disney Creates Wireless Power Source, Able to Charge a Mobile Phone Anywhere in a Room

in The Walt Disney Company, Technology

Posted on February 21, 2017June 19, 2021 by Ricky Brigante

The Bat Computer from the Lego Batman Movie lights up the themed attraction room with dazzling blue and yellow glows, its futuristic bat-shaped design creating an immersive superhero tech experience for fans.

Make your iPhone “The Lego Batman Movie” Bat Computer

in Movies & TV, Movies, Technology

Posted on February 17, 2017 by Michael Gavin

A futuristic passenger drone hovers in front of a grand, castle-like attraction with elaborate details, blending cutting-edge rides with the park’s timeless magic and creating an exciting new experience for visitors.

Flying “cars” are (finally!) coming as new passenger drone could become air taxi of the future

Posted on February 16, 2017 by Michael Gavin

TapuTapu wearable at Universal’s Volcano Bay, featuring a vibrant blue band and a cheerful message—“Enjoy the ride!”—on its screen alongside a playful stick figure, ready for water park adventures.

FIRST LOOK: TapuTapu Wearables for Universal Orlando’s Volcano Bay

in Theme Parks, Universal Orlando, Technology

Posted on February 9, 2017May 4, 2017 by JeniLynn Knopp

Towering, brightly lit rockets and a space shuttle create an awe-inspiring nighttime spectacle outdoors at Kennedy Space Center, inviting families and thrill-seekers alike to experience the excitement of space exploration and imagine future missions to Mars.

Mars & more: Kennedy Space Center rockets towards expansion

in Theme Parks, Technology

Posted on February 6, 2017 by Michael Gavin

A stunning red BMW, transformed into a towering robot under vibrant indoor lights, wows visitors at the entertainment exhibit with its gleaming metal components and jaw-dropping transformation, offering a thrilling glimpse at real-life autobot action.

Life Imitates Art – REAL transforming car/robot now available

Posted on February 6, 2017 by Michael Gavin

Angry Birds

Disney’s social network for kids to launch mobile app

in Entertainment, Technology

Posted on February 1, 2017August 20, 2021 by JeniLynn Knopp

Captain America’s battle-scarred shield rests dramatically on the ground, surrounded by flying sparks—capturing the cinematic excitement fans love from Avengers attractions and live-action shows.

New Avengers Project game announced by Marvel and Square Enix

in Entertainment, Marvel, Technology

Posted on January 26, 2017 by Corinne Andersson

Newt Scamander, dressed in his iconic blue coat and holding his magical suitcase, stands beneath the “Fantastic Beasts and Where to Find Them” title, inviting fans into the enchanting Wizarding World.

Step inside “Fantastic Beasts” with new Virtual Reality experience during “Harry Potter” event at Universal Orlando

in Entertainment, Harry Potter, Technology

Posted on January 23, 2017 by Corinne Andersson

Disney Releases New Adult Coloring Book App “Color by Disney”

in The Walt Disney Company, Technology

Posted on January 19, 2017July 22, 2023 by Corinne Andersson

Mario

Voice of Nintendo’s Mario crashed audition for the role

in Video Games, Technology

Posted on January 18, 2017January 18, 2017 by JeniLynn Knopp

A computer screen displays character design renders and reference images of a distinguished older man with slicked-back hair, evoking Grand Moff Tarkin from Star Wars: Galaxy’s Edge.

VIDEO: A look at how Tarkin came back to life in ‘Rogue One: A Star Wars Story’

in The Walt Disney Company, Entertainment, Movies & TV, Movies, Star Wars, Television, Technology

Posted on January 5, 2017January 5, 2017 by Adam McCabe

lego batman movie

VIDEO: Check out these new promo clips for ‘The LEGO Batman Movie’

in Entertainment, Movies & TV, Movies, Television, Technology

Posted on January 4, 2017 by Adam McCabe

Sony and Square Enix to release special Kingdom Hearts 15th Anniversary PS4!

in The Walt Disney Company, Entertainment, Video Games, Technology

Posted on December 9, 2016December 9, 2016 by Adam McCabe

Rogue One: A Star Wars Story movie poster features an action-packed scene with stormtroopers and rebels clashing on a lush, tropical beach as starfighters zip through the sky above. The bold movie title is displayed, inviting fans into the thrilling adventures of the Star Wars universe.

StarWars.com to live stream “Rogue One” World Premiere on Dec. 10 starting at 5pm PT

in Movies, Star Wars, Technology

Posted on December 9, 2016December 9, 2016 by Surya Fernandez

A Star Wars: Rogue One-inspired alien character with orange, wrinkled skin, a flat nose, and a white beard, dressed in gear and ready for adventure in the dusty landscape of Galaxy’s Edge.

VIDEO: New Star Wars featurette showcases the creatures behind ‘Rogue One’!

in The Walt Disney Company, Entertainment, Movies & TV, Movies, Star Wars, Technology

Posted on December 5, 2016December 5, 2016 by Adam McCabe

A Star Wars character in dark armor stands with two companions, gazing ahead amidst immersive sci-fi scenery filled with gleaming metal and dramatic lighting—evoking Rogue One’s intense atmosphere, as if guests are experiencing a live VR backstage tour at a themed attraction.

VIDEO: First “Rogue One: A Star Wars Story” movie clip released, People reveal exclusive VR behind-the-scenes footage

in Movies, Star Wars, Technology

Posted on December 1, 2016December 1, 2016 by Surya Fernandez

Animated Dragon Ball Z characters dazzle audiences with a synchronized fusion dance on a sprawling plaza, bringing the show’s iconic energy to life in a Ford Fusion showcase reminiscent of live theme park entertainment.

VIDEO: Ford partners with ‘Dragon Ball Z’ for this hilarious new “Fusion” ad

in Entertainment, Movies & TV, Movies, Television, Technology

Posted on November 28, 2016 by Adam McCabe

Anna from LEGO Disney’s Frozen Northern Lights greets fans with a cheerful smile, her signature blonde hair and cape shining in a snowy, magical nighttime forest—capturing the enchanting world seen in the trailer.

VIDEO: The LEGO Disney ‘Frozen Northern Lights’ trailer has arrived!

in The Walt Disney Company, Movies & TV, Movies, Television, Technology

Posted on November 23, 2016November 23, 2016 by Adam McCabe

Rivers of Light at Animal Kingdom lights up the night with vibrant boats, dynamic fountains, and dazzling lights reflecting across the lagoon, captivating guests as dedicated Cast Members orchestrate an unforgettable water show.

Animal Kingdom to offer ‘Rivers of Light’ previews to Cast Members this weekend!

in Walt Disney World, The Walt Disney Company, Theme Parks, Events, Technology

Posted on November 23, 2016November 23, 2016 by Adam McCabe

dinosaur

Disney’s Animal Kingdom reopens DINOSAUR ride with a fresh coat of paint and technological upgrades!

in Walt Disney World, The Walt Disney Company, Theme Parks, Technology

Posted on November 22, 2016November 22, 2016 by Adam McCabe

Two smartphones showcase the Shop Disney Parks app, highlighting its easy barcode scanning and extensive selection of Disney souvenirs—ideal for theme park visitors eager to shop and stay on budget during their magical trip.

VIDEO: The “Shop Disney Parks” app makes holiday spending a breeze!

in Walt Disney World, The Walt Disney Company, Disneyland Resort, Theme Parks, Merchandise, Technology

Posted on November 21, 2016 by Adam McCabe

Magic Bands

D23: The next generation of Walt Disney World MagicBands have been revealed!

in Walt Disney World, The Walt Disney Company, Theme Parks, Events, Technology

Posted on November 18, 2016November 18, 2016 by Adam McCabe

Step into Arctic Kingdom at the park, where dazzling neon lights shape an igloo, two Arctic explorers, and swirling snowflakes beneath the glowing “Arctic Kingdom” sign—an unforgettable nighttime spectacle that brings holiday magic to life for visitors of all ages.

Light up the season with these spectacular spots for Holiday light displays!

in Events, Technology

Posted on November 18, 2016 by Michael Gavin

Packed IAAPA Attractions Expo 2016 show floor buzzing with industry professionals exploring vibrant themed booths and the latest innovations for theme parks and attractions, all along a bright pink carpet.

Check out some of the coolest things we saw at IAAPA Attractions Expo 2016!

in Entertainment, Movies & TV, Theme Parks, Movies, Television, Events, Technology, Haunted Attractions

Posted on November 17, 2016 by Adam McCabe

A panoramic, mirrored cockpit experience with dynamic blue light trails rushing past, styled like a fully immersive 360-degree ride—capturing the epic sensation of blasting through hyperspace just like in Disney’s Star Wars: ROGUE ONE attractions.

ROGUE ONE: A Star Wars Story has a new 360 video experience

in The Walt Disney Company, Entertainment, Movies & TV, Movies, Star Wars, Technology

Posted on November 15, 2016November 15, 2016 by JeniLynn Knopp

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Founded in 2005, Inside the Magic has evolved from a small central Florida-based website and weekly podcast into the comprehensive multimedia experience it is today. We focus on bringing you all things fun so you can plan your theme park vacation, enjoy Disney at home, and more.

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