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Coldplay members, splashed with vibrant colored powder, stand in front of the “A Head Full of Dreams” rainbow sign, evoking the excitement and colorful spectacle of a live show at a major entertainment venue.

Watch Coldplay perform live in your living room with Samsung Gear VR Live Pass

By Cristina Sanza

A Disney presenter in a crisp white shirt and tie stands ready in a stylish, wood-paneled theater lined with empty seats, about to unveil the magic behind lifelike animated speech using Disney’s cutting-edge lip sync technology.

VIDEO: Disney Research enhances realistic animated speech using advanced lip sync technology

By Cristina Sanza

Guests at La Ronde experience the Drop of Doom VR ride, plunging into an adrenaline-pumping adventure as giant spiders rampage through a city with fire and explosions all around.

Extreme virtual reality experience Drop of Doom arrives at La Ronde park for a limited time

By Cristina Sanza

Abraham Lincoln wax figure, styled like the famous animatronic from classic theme park attractions, stands on display before dramatic red curtains.

Super-expressive Abraham Lincoln animatronic from Garner Holt features more than 40 facial motions

By Cristina Sanza

More From Technology

The Walt Disney Concert Hall dazzles at night with a vibrant Game of Thrones projection, drawing excited fans who gather below to experience the Season 7 premiere celebration.

“Game of Thrones” projections lit up the top of Walt Disney Concert Hall for the show’s Season 7 premiere

in The Walt Disney Company, Movies & TV, Television, Technology

Posted on August 4, 2017August 4, 2017 by Mike Mack

Sea lions and a fish glide through an underwater kelp forest as a young visitor points them out at National Geographic Encounter: Ocean Odyssey in NYC, with the vibrant “Encounter Ocean Odyssey” display glowing on screen.

National Geographic Encounter: Ocean Odyssey attraction arrives in NYC with help from Orlando-based designers

in Theater, Technology

Posted on August 4, 2017 by Cristina Sanza

Whimsical holiday carnival display featuring a gleaming carousel, festive crowds, twinkling lights, and charming winter-themed buildings lining a snow-dusted avenue—evoking the magical scale and artistry of Gulliver’s Gate in New York City.

Immersive miniature model exhibit Gulliver’s Gate packs the whole world into one New York City block

in Theater, Technology

Posted on August 2, 2017 by Cristina Sanza

A guest at an immersive VR attraction, equipped with a headset, headphones, and controller, gazes up toward a striking overhead device as vivid weather effects swirl around them, conjuring the breathtaking spectacle of Doctor Strange brought to life.

VIDEO: Doctor Strange-inspired VR experience uses realistic weather effects

in Entertainment, Marvel, Events, Theater, Technology

Posted on August 1, 2017September 24, 2024 by Mike Mack

IMAX theater at the theme park, featuring rows of sleek black seats and a massive curved screen lit up with “IMAX IS BELIEVING,” offering guests an unbeatable spot to experience heart-pounding 3D attractions and immersive blockbuster movies.

IMAX moving away from 3D films, citing audience preference for old-school 2D movies

in Movies & TV, Movies, Technology

Posted on July 28, 2017October 22, 2025 by Cristina Sanza

A guest enjoys the Magic Bench experience at an indoor attraction, sharing a laugh with lively animated characters like a playful giant frog.

VIDEO: Disney shows off demo for new Magic Bench that lets guests interact with animated characters

in The Walt Disney Company, Technology

Posted on July 26, 2017 by Mike Mack

A neon-lit alley at night, lined with vibrant signs in multiple languages, sets the stage for a Blade Runner 2049-inspired cityscape—an immersive, futuristic experience reminiscent of a themed entertainment district.

“Blade Runner 2049” virtual reality experience for Gear VR lets you hunt Replicants from home

in Movies & TV, Movies, Theater, Technology

Posted on July 26, 2017October 14, 2024 by Cristina Sanza

A thrilling aerial shot of the Great Wall of China as seen from a virtual themed adventure, complete with an interactive pop-up detailing legendary tales and highlights about the wall’s towers—much like exploring a top attraction through an immersive experience at a theme park.

VIDEO: Google Expeditions invites you to visit the Great Wall of China, Taj Mahal and more

in Travel, Theater, Technology

Posted on July 25, 2017July 25, 2017 by Mike Mack

A guest wearing a VR headset beams with excitement as they encounter K-2SO, the towering droid from Rogue One: A Star Wars Story, inside an immersive sci-fi attraction.

VIDEO: “Star Wars: Rogue One” droid K-2SO comes to life in new ILMxLab demo

in The Walt Disney Company, Entertainment, Movies & TV, Movies, Star Wars, Theater, Technology

Posted on July 25, 2017September 24, 2024 by Mike Mack

VIDEO: Disney reveals inner workings of intricate Na’vi Shaman animatronic from ‘Avatar’ land at Walt Disney World

in Walt Disney World, The Walt Disney Company, Theme Parks, Technology

Posted on July 18, 2017 by Cristina Sanza

Guests soar through the air in vibrant swings on the iconic spinning carousel, set against a brilliant blue sky dotted with clouds, showcasing the exhilarating atmosphere and lively spirit that make theme parks a summer favorite.

4 Fitness Trackers That Will Keep You Trendy & Active at Theme Parks This Summer

in Theme Parks, Merchandise, Technology

Posted on July 17, 2017 by ITM Store

A thrilled guest wearing a VR headset in our virtual adventure zone reacts with wide-eyed wonder and an open-mouthed smile, fully immersed in the excitement.

Facebook is reportedly working on an inexpensive, standalone VR headset

in Theater, Technology

Posted on July 13, 2017October 14, 2024 by Mike Mack

A popcorn bucket featuring a bold “G” sits front and center against a backdrop of blurred TV network logos, evoking the thrill of catching your favorite shows through the streaming app—even while exploring attractions around the world on your theme park adventures.

Traveling internationally? This app will guarantee you don’t miss your favorite shows

in Merchandise, Technology

Posted on July 12, 2017July 10, 2017 by ITM Store

Experience “The VOID: Step Beyond Reality” as you find yourself standing on rugged terrain surrounded by floating asteroids, showcasing Disney’s thrilling leap into next-level immersive VR adventures powered by innovation from their celebrated Accelerator program.

Disney announces investment in immersive VR company The Void, more creative tech firms for 2017 Accelerator program

in The Walt Disney Company, Technology

Posted on July 11, 2017 by Mike Celestino

Mickey waffle maker, Disney-themed kids tablet, and Marvel Captain America toy set displayed together—evoking all the fun and excitement of classic park souvenirs and attractions. Experience the magic at home with Prime Day savings on beloved Disney merchandise.

Act fast! – Best Prime Day deals for Disney, Theme Parks, and Travel

in The Walt Disney Company, Merchandise, Technology

Posted on July 11, 2017December 15, 2024 by ITM Store

Experience the magic of the Magritte VR attraction, where guests journey through a whimsical world inspired by Belgium’s legendary surrealist. Watch as men in suits float above rocky shores, an enormous eye gazes from the sky, and unexpected objects like a solitary chair transport you into a universe where imagination takes center stage. Let this immersive adventure blur the line between reality and fantasy—perfect for thrill seekers and art lovers alike!.

Magritte VR Experience inside a giant bowler hat pays tribute to surrealist painter in Belgium

in Theater, Technology

Posted on July 11, 2017September 24, 2024 by Cristina Sanza

Four smartphones showcase a Walt Disney World map app, featuring real-time wait times and attraction info on their screens—empowering Disney fans to maximize their magic with seamless digital planning.

7 Super Helpful Mobile Apps that will Make Your Walt Disney World Visit Much Easier

in The Walt Disney Company, Technology

Posted on July 11, 2017July 29, 2023 by Michael Gavin

A solar power bank keeping your phone and tablet charged with black cables on a white table—your essential sidekick for all-day adventures at Walt Disney World or Universal Studios.

This must-have gadget is a theme park lifesaver

in Merchandise, Technology

Posted on July 10, 2017 by ITM Store

The Haunted Mansion attraction plaque alongside a “You may get wet” sign featuring Br’er Rabbit and splashing water—essential Disney Parks decor for superfans. Bring the enchantment of your favorite rides home with these playful, 3D printing-inspired creations.

Disney decor from Haunted Mansion and Splash Mountain comes to life through 3D printing magic

in The Walt Disney Company, Technology

Posted on July 6, 2017July 3, 2020 by Cristina Sanza

Groot Guardians

Disney’s first Ultra HD home release announced for “Guardians of the Galaxy Vol. 2”

in The Walt Disney Company, Entertainment, Movies & TV, Marvel, Movies, Technology

Posted on July 6, 2017September 3, 2024 by Cristina Sanza

Guests soar on a cutting-edge Universal Studios roller coaster, twisting past a towering hero figure surrounded by dynamic tech schematics and labels. Some thrill-seekers wear VR/AR goggles, fully immersed in this groundbreaking virtual attraction that takes the theme park adventure to the next level.

New Universal Studios patent for VR/AR goggles hints at enhancing attractions with virtual visuals

in Theme Parks, Universal Orlando, Technology

Posted on June 29, 2017 by Cristina Sanza

A guest explores virtual worlds with an HTC Vive headset in Tate Modern’s cutting-edge VR attraction, fully immersed in the experience while another visitor engages with interactive digital displays nearby.

HTC Vive and Tate Modern announce immersive VR experience to bring Modigliani’s work to life

in Theater, Technology

Posted on June 28, 2017 by Cristina Sanza

A child enjoys an immersive moment with a new Disney storytelling robot at Epcot, as families watch and Spaceship Earth rises in the background.

Disney Research experimenting with interactive, storytelling robots to better connect with children

in The Walt Disney Company, Theme Parks, Technology

Posted on June 27, 2017 by Cristina Sanza

Rhydon, Flareon, Aggron, Dragonite, and Gyarados take center stage in a Pokémon GO gym arena, each with cheerful heart icons above them—highlighting the thrilling team spirit and competitive fun introduced by the latest update, much like an immersive attraction at a top entertainment venue.

Pokemon Go launches controversial new update to gym battle system

in Video Games, Technology

Posted on June 23, 2017October 13, 2024 by Mike Mack

A smartphone displays a guest shooting hoops on Disney’s BoardWalk, while a nearby VR headset delivers the same action in thrilling 360° video, showcasing how cutting-edge VR can immerse guests in the excitement of park experiences from anywhere.

How Google’s new VR180 technology has the potential to bring immersive video experiences to the masses

in Theater, Technology

Posted on June 23, 2017 by Ricky Brigante

Projected animated children appear on a screen in a darkened gallery, surrounded by twinkling lights that evoke the enchanting, immersive feel of Peter Pan’s Flight at Disneyland.

At Home Imagineering: Peter Pan’s Flight ride simulator lets one fan fly over Neverland anytime

in The Walt Disney Company, Movies, Technology

Posted on June 23, 2017November 5, 2018 by Michael Gavin

Visitors watch as two guests participate in a themed attraction, exchanging a triangular prop in front of a towering animatronic monster with an open mouth, all set amid vibrant neon lighting that echoes the electrifying cityscape backdrops of Hong Kong entertainment venues.

How Disney is Making the Marvel Universe Real with Hong Kong’s New ‘Dimensions of Danger’ Immersive Experience

in The Walt Disney Company, Entertainment, Movies & TV, Theme Parks, Marvel, Movies, Theater, Technology, Hong Kong Disneyland

Posted on June 21, 2017September 3, 2024 by Ricky Brigante

Na’vi River Journey’s mystical river creature faces off against Elsa and Anna from Frozen Ever After, with a dramatic “VS” in bold between them—a thrilling Attraction Showdown for Disney Parks fans.

ITM Ultimate Attraction Showdown – Episode 2: NA’VI RIVER JOURNEY vs FROZEN EVER AFTER

in Walt Disney World, The Walt Disney Company, Entertainment, Theme Parks, Movies, Technology, Reviews

Posted on June 21, 2017 by Sean Sposato

Pixel art tribute to Sega Genesis world, featuring the iconic console, controller, retro TVs, and legendary game characters all popping against a green checkered field like attractions in a retro gaming amusement park.

Sega announces free retro games for Android and iOS

in Video Games, Technology

Posted on June 21, 2017 by Cristina Sanza

Puss in Boots welcomes guests from a vibrant desert scene, with Netflix-themed entertainment options and movie recommendations displayed along the bottom, encouraging families to dive into interactive children’s content where every viewer can pick their own story adventure.

‘Choose your own adventure’ comes to Netflix with new interactive children’s shows

in Movies & TV, Television, Technology

Posted on June 20, 2017July 24, 2023 by Cristina Sanza

An audience inside Universal Studios immerses themselves in an interactive movie attraction, watching as a woman on screen faces two glowing buttons—“Lie” and “Tell truth.” The scene invites guests to shape the story’s outcome, creating a thrilling choose-your-own-adventure experience reminiscent of Late Shift.

Choose your own adventure movie technology coming to America, “Late Shift” debuts as first interactive film

in Movies & TV, Movies, Technology

Posted on June 19, 2017 by Cristina Sanza

A neon-lit, purple-tinged city skyline with palm trees invokes a futuristic amusement park vibe, overlaid with “The Engadget Experience/Alternate Realities.” Spotlighting Engadget Alternate Realities—now inviting visionary creators to apply for immersive experience grants.

Grants for immersive experience pioneers being awarded by Engadget Alternate Realities, application now open

in Theater, Technology

Posted on June 19, 2017 by Cristina Sanza

Guests ride Kraken Unleashed at SeaWorld Orlando, each wearing VR headsets and gripping the coaster handles with excitement. Their legs dangle freely as they smile and immerse themselves in this thrilling virtual reality adventure.

SeaWorld Orlando’s new ‘Kraken Unleashed’ VR experience enhances old thrills with high-tech visuals

in Theme Parks, Theater, SeaWorld, Technology

Posted on June 15, 2017October 14, 2024 by Sean Sposato

A vibrant Mario-themed tank, complete with the iconic red cap and mustache, is showcased under immersive red lighting as guests gather around, capturing the playful spirit of Nintendo attractions found at E3 2017.

VIDEO: Best of E3 2017 – Booths & video game displays from Nintendo, Marvel, LEGO, Capcom & More!

in Events, Video Games, Technology

Posted on June 14, 2017 by Mike Celestino

Classic video game consoles line up alongside glowing screens, surrounded by lively pixel art characters—relive arcade thrills and old-school gaming adventures at the National Videogame Museum, the ultimate destination for interactive fun.

Travel in Style: It’s Game On at the National Videogame Museum

in Entertainment, Video Games, Technology

Posted on June 13, 2017 by Michael Gavin

“Avatar” Sequels Will Push the Boundaries of 3D, Thanks to James Cameron & Christie Digital

in Movies & TV, Movies, Theater, Technology, Avatar

Posted on June 8, 2017September 29, 2021 by Cristina Sanza

A young guest explores a theme park-inspired digital world by holding a tablet that projects an augmented reality ride vehicle onto a table surrounded by miniature attractions, using ARKit to seamlessly merge virtual excitement with real-life play.

Apple announces ARKit and Steam VR, putting virtual & augmented reality into iOS and desktops

in Entertainment, Star Wars, Theater, Technology

Posted on June 6, 2017June 6, 2017 by Cristina Sanza

Three Apple Watches showcase fan-favorite Toy Story stars—Woody, Jessie, and Buzz Lightyear—all appearing at 10:09 with animated faces reminiscent of the fun and wonder found at Disney Parks.

New “Toy Story” interfaces announced for Apple Watch

in The Walt Disney Company, Entertainment, Movies & TV, Movies, Merchandise, Pixar, Technology

Posted on June 5, 2017June 5, 2017 by Mike Celestino

breaking bad jesse and walter netflix

‘Breaking Bad’ virtual reality experience announced by creator Vince Gilligan and PlayStation

in Movies & TV, Television, Video Games, Theater, Technology

Posted on June 5, 2017June 5, 2017 by Cristina Sanza

A guest in wizard attire lights a candle on the bar at The Cauldron pub, immersing visitors in the enchanting, Harry Potter-inspired atmosphere of this themed entertainment venue.

Wizarding pub arrives on Kickstarter from “Harry Potter” fan and designer, hoping to bring “The Cauldron” to London

in Entertainment, Food, Harry Potter, Travel, Theater, Technology

Posted on June 2, 2017June 2, 2017 by Cristina Sanza

New “Star Trek: Bridge Crew” virtual reality game launches, free copies with HTC Vive purchase

in Movies & TV, Television, Theater, Technology

Posted on May 31, 2017 by Cristina Sanza

Gatebox AI devices showcase a blue-haired anime holographic maid inside glass displays, letting fans at entertainment venues interact with their favorite virtual character in a whole new way.

New Gatebox AI device allows users to “live” with their favorite character via artificial intelligence

Posted on May 30, 2017June 11, 2026 by Cristina Sanza

The iconic Disney castle surrounded by whimsical pink trees is glitched with digital effects, while bright green text announces: “Guardians of the Galaxy are trapped.” The scene feels like stepping into a secret mission from Guardians of the Galaxy – Mission: Breakout!, as if guests just unlocked a hidden quest via their Facebook Messenger chat.

Interactive “Rocket Breakout” Game Asks Fans to Save the ‘Guardians of the Galaxy’ via Facebook Chat

in The Walt Disney Company, Entertainment, Movies & TV, Marvel, Movies, Technology

Posted on May 25, 2017August 31, 2021 by Cristina Sanza

Chinese-style attraction illuminated at night, featuring vibrant dragon and pagoda light projections across its facade, evoking the immersive and cinematic atmosphere of popular online gaming experiences like Marvel Heroes Omega on PlayStation 4.

VIDEO: Grauman’s Chinese Theatre begins nightly projection-mapped show “Hollywood Lights” in Los Angeles

in Travel, Technology

Posted on May 24, 2017May 24, 2017 by Mike Celestino

Experience the thrill as teams command high-tech robotic vehicles and engage in epic laser battles through a post-apocalyptic city, all within an ultra-immersive VR arena designed for maximum excitement.

New virtual reality tech from Holovis transforms roller coasters into a choose-your-own-adventure experience

in Theater, Technology

Posted on May 23, 2017September 24, 2024 by Cristina Sanza

Excitement in every pixel: a guest’s hands holding a smartphone, capturing Kings Dominion illuminated in vibrant neon, as the app brings thrilling augmented reality scenes from the park to life on the screen.

Kings Dominion pits park goers against each other in new augmented reality mobile game

in Theme Parks, Theater, Technology

Posted on May 18, 2017 by Mike Mack

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Inside the Magic is the world’s largest website for fans of Disney World, Disneyland, Marvel, and Star Wars.

Founded in 2005, Inside the Magic has evolved from a small central Florida-based website and weekly podcast into the comprehensive multimedia experience it is today. We focus on bringing you all things fun so you can plan your theme park vacation, enjoy Disney at home, and more.

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