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Top Stories

  • attractions bracket round 4

    Disney World Attractions Bracket Elite Eight! Vote Now!

    By Dan Becker

  • Easter and Spring

    Say hello to the cutest gifts for Spring and Easter from Disney Stores and shopDisney

    By Robbie Bulus

  • Inside Oga's Cantina at Star Wars: Galaxy's Edge

    In-depth look at Oga’s Cantina coming to Star Wars: Galaxy’s Edge

    By Sean Sposato

  • New "Avengers: Endgame" trailer features superheroes' secret weapon against Thanos

    Marvel released the official synopsis of “Avengers: Endgame,” which is reportedly 3 hours long

    By Bailee Abell

  • Disney-inspired travel posters

    These Disney-inspired travel posters will have you dreaming of magical adventures

    By Cristina Sanza

Latest Videos (See More)

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All News

attractions bracket round 4

Disney World Attractions Bracket Elite Eight! Vote Now!

in Theme Parks, Walt Disney World

Posted on March 25, 2019March 25, 2019 by Dan Becker
Easter and Spring

Say hello to the cutest gifts for Spring and Easter from Disney Stores and shopDisney

in Entertainment, Merchandise, Toys

Posted on March 25, 2019 by Robbie Bulus
Inside Oga's Cantina at Star Wars: Galaxy's Edge

In-depth look at Oga’s Cantina coming to Star Wars: Galaxy’s Edge

in Disney, Entertainment, Theme Parks

Posted on March 25, 2019March 25, 2019 by Sean Sposato
New "Avengers: Endgame" trailer features superheroes' secret weapon against Thanos

Marvel released the official synopsis of “Avengers: Endgame,” which is reportedly 3 hours long

in Disney, Entertainment, Movies

Posted on March 25, 2019 by Bailee Abell
Disney-inspired travel posters

These Disney-inspired travel posters will have you dreaming of magical adventures

in Disney, Movies, Movies & TV

Posted on March 25, 2019 by Cristina Sanza

Black Widow film reportedly to get one of Marvel Comics’ most infamous villains

in Disney, Entertainment, Movies

Posted on March 25, 2019 by Sean Sposato
Disneyland Paris visitors experience mass panic, stampede after technical malfunction

Disneyland Paris guests experience mass panic after hearing “explosions” in park

in Disney, Entertainment, Theme Parks

Posted on March 25, 2019March 25, 2019 by Sean Sposato 1 Comment
The Harry Potter Shop at Platform 9 3/4 London

The Harry Potter Shop at Platform 9 3/4 in King’s Cross Station London

in Entertainment, Harry Potter

Posted on March 24, 2019 by Hello Maureen

“Birth of a Monster: A Star Wars Story” fan film dazzles

in Entertainment, Movies, Movies & TV

Posted on March 24, 2019 by Michael Gavin
Walt Disney World hotels

Walt Disney World hotels: Where to stay on your Disney vacation

in Disney, Theme Parks, Walt Disney World

Posted on March 22, 2019 by Bailee Abell

Torrid is selling a clothing line inspired by “The Little Mermaid” and it’s perfect

in Disney, Movies, Merchandise

Posted on March 22, 2019 by Sean Sposato
Dumbo merchandise

New “Dumbo” merchandise soars from BoxLunch

in Disney, Movies, Merchandise

Posted on March 22, 2019March 22, 2019 by Robbie Bulus
Here's everything we know about Star Wars: Galaxy's Edge

Here’s everything we know about Star Wars: Galaxy’s Edge

in Disney, Entertainment, Theme Parks

Posted on March 22, 2019 by Sean Sposato
Jurassic World - The Ride

Universal Studios Hollywood reveals new details on Jurassic World – The Ride

in Theme Parks, Universal Studios Hollywood

Posted on March 22, 2019March 22, 2019 by Bailee Abell 2 Comments
shopDisney sweepstakes

Win a Walt Disney World vacation for four during shopDisney sweepstakes

in Disney, Theme Parks, Walt Disney World

Posted on March 22, 2019 by Cristina Sanza
Disney reportedly considering Star Wars Ewoks project for Disney+

“Star Wars” Ewoks project reportedly in consideration for Disney+

in Disney, Entertainment, Movies

Posted on March 22, 2019 by Sean Sposato 1 Comment
Crazy Hair Day

Girl with “Little Mermaid”-inspired hairdo wins Crazy Hair Day at school

in Disney

Posted on March 22, 2019 by Cristina Sanza
Job pays $1,000 to anyone willing to binge 20 Marvel movies

New job pays $1,000 to anyone willing to binge 20 Marvel movies

in Disney, Entertainment, Movies

Posted on March 22, 2019 by Sean Sposato 19 Comments

Target Exclusive! LEGO Darth Vader Bust set invading a galaxy near you soon

in Merchandise, Toys

Posted on March 22, 2019 by Dan Becker

Omni Fandom Expo delights fans with Marvel and Potter parody performances

in Entertainment, Movies, Events

Posted on March 22, 2019March 22, 2019 by Michael Gavin
Main Street USA MagicBand
Current Price: $29.99
Purchase

This limited release Main Street U.S.A. MagicBand transports you to Magic Kingdom

Current Price: $29.99
Purchase

in Disney, Theme Parks, Walt Disney World

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Merchandise (See More)

Main Street USA MagicBand
Current Price: $29.99
Purchase

This limited release Main Street U.S.A. MagicBand transports you to Magic Kingdom

Current Price: $29.99
Purchase

in Disney, Theme Parks, Walt Disney World

Disney Parks Food Icons Cup Set
Current Price: $22.99
Purchase

Say “Cheers!” to Disney Parks snacks with this food-inspired cup set

Current Price: $22.99
Purchase

in Disney, Lifestyle

Stitch Tie-Dye Spirit Jersey
Current Price: $52.95
Purchase

Celebrate your ohana with this Stitch Tie-Dye Spirit Jersey

Current Price: $52.95
Purchase

in Disney, Entertainment, Movies

  • Easter and Spring

    Say hello to the cutest gifts for Spring and Easter from Disney Stores and shopDisney

    By Robbie Bulus

  • Torrid is selling a clothing line inspired by “The Little Mermaid” and it’s perfect

    By Sean Sposato

  • Dumbo merchandise

    New “Dumbo” merchandise soars from BoxLunch

    By Robbie Bulus

  • Here's everything we know about Star Wars: Galaxy's Edge

    Here’s everything we know about Star Wars: Galaxy’s Edge

    By Sean Sposato

  • Target Exclusive! LEGO Darth Vader Bust set invading a galaxy near you soon

    By Dan Becker

  • This new Disney Villains makeup collection from ColourPop brings out your wicked side

    By Cristina Sanza

  • Have a party fit for royal-tea with this new Disney Princess teaware collection

    By Bailee Abell

  • Disney backpacks

    New Disney character backpacks are shining, shimmering, splendid

    By Bailee Abell

  • Briar Rose Gold merchandise

    Briar Rose Gold merchandise coming soon to Walt Disney World

    By Cristina Sanza

  • Disney LEGO Minifigure Series 2 Coming Soon!

    By Dan Becker

More Merchandise →

Inside the Magic is your ultimate source for themed entertainment coverage.

Based in Orlando, Florida, Inside the Magic was created in 2005 by Ricky Brigante. What started as a tiny website and short weekly podcast has grown to the multimedia-driven experience it is today, focusing on bringing you all things fun, every day.

ITM is the ultimate source for the most interesting, entertaining, and unique entertainment experiences, covering theme parks, movies, TV, video games, special events and so much more.

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