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Top Stories

  • Get spooked over this new Hocus Pocus merchandise on shopDisney

    By Sean Sposato

  • Disney Cast members dessert shop

    Former Disney Cast Members open sweet shop for employees of all abilities

    By Bailee Abell 1

  • feeding

    Famous feline, Owl Kitty, invades iconic film scenes

    By Michael Gavin 1

  • Become an animator in 25 minutes with Disney’s new Animation Experience

    By Sean Sposato

  • The Lion King

    Disney’s “The Lion King” is the highest grossing film premiere since “Avengers: Endgame”

    By Bailee Abell

Latest Videos (See More)

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Disney Villains After Hours overlay on Pirates of the Caribbean at Magic Kingdom
The Lion King Press Conference [HD]
4K Harry Potter Hagrid's Magical Creatures Motorbike Adventure Relaxing Loop 1.5 Hour
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Pilot Episode - Garage Sale: The Infinite Buzz Lightyear Variations
Advanced Disney Trivia Game w/ Yesterworld, Alicia Stella, and Brad Hughes (Part 2)
Advanced Disney Trivia Game w/ Yesterworld, Alicia Stella, and Brad Hughes (Part 1)
Galaxy's Edge Opening Day, Wrong Park (Laugh Pass Comedy Skit)
4K Splash Mountain 3 Hour Relaxing Loop
Inside the Magic's Staycation Club (Trailer)
New FULL RIDE POV Phantom Manor in Disneyland Paris
Pirates of the Caribbean FULL RIDE POV from Disneyland Paris

All News

The Disney Experience: Craft-centric diversions with a Disney flair

in Disney, Theme Parks, Walt Disney World

Posted on July 15, 2019 by Michael Gavin
Tom Holland Atlantis

Will Tom Holland play Milo Thatch in Disney’s live-action “Atlantis” remake?

in Disney, Entertainment, Movies

Posted on July 15, 2019 by Bailee Abell
Lou Ferrigno Hulk and Mark Ruffalo Hulk

Incredible Hulk star Lou Ferrigno says “he can’t take Mark Ruffalo’s Hulk seriously”

in Disney, Entertainment, Movies

Posted on July 15, 2019 by Sean Sposato 4 Comments
Moana Marijuana cake

Baker who made a Marijuana birthday cake instead of a Moana cake gets fired

in Disney, Entertainment, Movies

Posted on July 15, 2019 by Sean Sposato
Abigal Disney sees Disneyland working conditions

Abigail Disney was “livid” after seeing worker conditions at Disneyland

in Disney, Theme Parks, Disneyland Resort

Posted on July 15, 2019July 17, 2019 by Bailee Abell 24 Comments
Disney's Riviera Resort

Disney World reveals extravagant new details of Disney’s Riviera Resort

in Disney, Entertainment, Theme Parks

Posted on July 15, 2019 by Sean Sposato 1 Comment
Disney Skyliner

Walt Disney World’s Skyliner gondolas to open this September

in Disney, Theme Parks, Walt Disney World

Posted on July 15, 2019 by Bailee Abell 2 Comments
Cameron Boyce Thirst Project

Adam Sandler raises $15k for Thirst Project in honor of Disney star Cameron Boyce

in Disney, Entertainment

Posted on July 15, 2019 by Bailee Abell
The Lion King Dooney & Bourke

“The Lion King” Dooney & Bourke, merchandise, and scavenger hunt coming soon

in Disney, Theme Parks, Merchandise

Posted on July 15, 2019 by Bailee Abell
New York City Star wars fans direct traffic with lightsabers

Star Wars fans direct traffic with lightsabers during NYC blackout

in Disney, Entertainment, Movies

Posted on July 15, 2019 by Sean Sposato 1 Comment
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Merchandise (See More)

Figment Dream Friend Plush
Current Price: $34.99
Purchase

Figment Dream Friend Plush is adorable beyond imagination

Current Price: $34.99
Purchase

in Disney, Entertainment, Theme Parks

Current Price: $10-$600
Purchase

25 Ways to Celebrate “The Lion King”

Current Price: $10-$600
Purchase

in Apparel, Collectibles, Accessories

Epcot Dress
Current Price: $128
Purchase

This new Epcot Dress combines Spaceship Earth and adorable vintage style

Current Price: $128
Purchase

in Disney, Apparel

  • Disney Aulani merchandise

    New Loungefly Sunny Days collection debuts at Disney’s Aulani

    By Bailee Abell 1

  • arribas-lion-king-collection-1

    New Arribas France Lion King jewelry collection at Disneyland Paris

    By Hello Maureen

  • Get spooked over this new Hocus Pocus merchandise on shopDisney

    By Sean Sposato

  • McDonalds "The Lion King" toys

    McDonald’s new Lion King Happy Meal boxes feature themed toys from the movie!

    By Sean Sposato

  • Harry Potter Her Universe Collection

    Harry Potter Collection from Her Universe materializes at Comic-Con

    By Michael Gavin

  • The Battle of Hoth

    Thomas Kinkade Studios ‘The Battle of Hoth’ Star Wars Collection Sweepstakes

    By Kurt Schmidt 5

  • Disneyland annual passholder tumbler

    Disneyland now offers an annual passholder cup with discounted drink refills

    By Bailee Abell 1

  • Disney just launched a Disney Dogs collection and it’s so cute you’ll howl!

    By Sean Sposato 1

  • Droid popcorn bucket

    Want an affordable droid? Get this popcorn bucket from Star Wars: Galaxy’s Edge at Disneyland!

    By Bailee Abell

  • The Lion King Dooney & Bourke

    “The Lion King” Dooney & Bourke, merchandise, and scavenger hunt coming soon

    By Bailee Abell

More Merchandise →

Inside the Magic is your ultimate source for themed entertainment coverage.

Based in Orlando, Florida, Inside the Magic was created in 2005 by Ricky Brigante. What started as a tiny website and short weekly podcast has grown to the multimedia-driven experience it is today, focusing on bringing you all things fun, every day.

ITM is the ultimate source for the most interesting, entertaining, and unique entertainment experiences, covering theme parks, movies, TV, video games, special events and so much more.

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