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An eye in sharp focus with a glowing digital target over the pupil, representing groundbreaking AdHawk eye-tracking technology used to create more immersive and interactive rides and experiences for theme park guests seeking next-level virtual reality adventures.

Virtual reality attractions may soon predict your movements thanks to new eye-tracking chip from AdHawk

By Cristina Sanza

A Twin Peaks character lookalike in a brown suit gives a thumbs up, posing inside an immersive set designed to evoke the warm, wood-paneled atmosphere of the Double R Diner experience.

“Twin Peaks”-inspired Double R Diner pop-up brings signature coffee and pie to Los Angeles

By Cristina Sanza

A stylish spy figure with a hat, coat, and briefcase ascends the dramatic, sun-drenched staircase at SPYSCAPE, New York City’s immersive spy museum experience.

Interactive Spy Museum “SPYSCAPE” announced for New York City in December

By Cristina Sanza

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Fallen Saints performers with intricately painted skull faces gather beneath mysterious blue lighting, dressed in Dia de los Muertos-inspired costumes. The immersive scene channels the thrilling energy of a theme park haunt, blurring the boundary between entertainment and audience in a spellbinding celebration of life and death.

REVIEW – “Fallen Saints: Dia de los Muertos” interactive play brings the Mexican holiday to tragic life

By Mike Celestino

More From Theater

Four FOX Horror Rewind movie posters line a brick wall in Downtown Los Angeles, grouped under the #FoxHorrorRewind hashtag and evoking the spine-tingling excitement of an immersive, themed entertainment experience.

VIDEO – FOX Horror Rewind immersive event brings four frightful modern classics to life in Downtown Los Angeles

in Movies & TV, Movies, Theater, Haunted Attractions

Posted on October 14, 2017October 13, 2024 by Mike Celestino

A glowing-suited figure strikes a dynamic pose with a disc amid sleek, neon-lit surroundings, channeling the electrifying energy of TRON and capturing the immersive excitement found in Disney Parks’ high-tech escape room adventures.

Escape Routes: 8 Disney Movies We’d Like to See as Escape Rooms

in The Walt Disney Company, Marvel, Movies, Pixar, Theater

Posted on October 13, 2017 by Michael Gavin

A festive Coco VR skeleton character, dressed in a red shirt and purple skirt, admires their reflection amid a dazzling display of colorful costumes and hats, capturing the immersive, Pixar-inspired atmosphere of an interactive theme park attraction.

“Coco VR” will put people in the world of the upcoming Pixar film

in The Walt Disney Company, Entertainment, Movies & TV, Movies, Pixar, Theater, Technology

Posted on October 11, 2017 by Mike Mack

Phantasmagoria Orlando performers in striking steampunk costumes lock eyes with the audience, their intense expressions and elaborate attire capturing the thrilling Halloween energy of The Chains of Fire show as fellow cast members complete the immersive spectacle around them.

A Halloween Must-See: Phantasmagoria returns to Orlando this October with “The Chains of Fire”

in Entertainment, Theater

Posted on October 9, 2017July 30, 2023 by Michael Gavin

Five alien musicians with oversized heads perform lively tunes on galactic instruments inside a dimly lit, smoky Space Bar, capturing the fun and immersive atmosphere of a Star Wars Cantina experience at a themed attraction.

Escape Routes: “Star Wars” Cantina Space Bar Escape Room

in Entertainment, Movies, Star Wars, Theater

Posted on October 9, 2017July 2, 2018 by Michael Gavin

Step into the world of spine-tingling thrills as four vibrant horror movie posters from 20th Century FOX line a brick wall beneath a solitary lightbulb, recreating the suspense and chills of a legendary theme park Halloween haunt—perfect for fans looking to relive their favorite fright-filled moments.

20th Century FOX and the creators of Delusion announce “HORROR REWIND,” a Truly Terrifying Halloween Attraction

in Entertainment, Movies & TV, Movies, Events, Theater, Haunted Attractions

Posted on October 6, 2017October 6, 2017 by Sean Sposato

A photo dangles on a line beneath electric blue lighting, set against a shadowy backdrop reminiscent of the dazzling neon and dramatic visuals found in classic ’80s theme park rides and nighttime spectaculars.

REVIEW: New ‘Beasts of Blackwood’ Halloween experience immerses you in a spooky, ’80s-infused night of fun

in Theater, Haunted Attractions

Posted on October 6, 2017August 6, 2024 by Ricky Brigante

A whimsical, vintage-themed frame displays the title “SIDESHOW SOUND THEATRE” in eye-catching, theatrical lettering on a textured backdrop, channeling the excitement and mysterious charm of Halloween music you’d experience in an immersive theme park attraction.

For perfectly haunting Halloween music turn to Sideshow Sound Theater

in Music, Theater

Posted on October 5, 2017March 3, 2022 by Michael Gavin

Two women in sheer dresses recline on a floor scattered with feathers, bathed in warm yellow stage lighting that creates an atmosphere reminiscent of immersive attractions like Knott’s Scary Farm mazes or Universal Studios’ haunting live shows.

REVIEW: “Creep LA” 2017 immersive theater experience delivers an effective living trailer for new Amazon series “Lore”

in Merchandise, Theater, Haunted Attractions

Posted on October 4, 2017September 3, 2024 by Mike Celestino

A haunted house actor at The 17th Door in Southern California wears an orange jumpsuit and a creepy burlap mask, brandishing a shotgun and glaring upward with menacing intensity, capturing the chilling atmosphere of the attraction’s extreme Halloween experience.

REVIEW – “The 17th Door” brings the extreme Halloween haunts of Perpetuum Penitentiary to Southern California

in Merchandise, Theater, Haunted Attractions

Posted on October 3, 2017October 3, 2017 by Mike Celestino

The Salem Witch Museum in Salem, MA looks like a scene from a thrilling attraction, with its dramatic brown Gothic architecture setting the stage for spooky fun. Out front, a witch statue welcomes visitors and trees add to the eerie atmosphere—perfect for fans of immersive entertainment and haunted adventures.

Travel in Style: Salem Witch Museum – Salem, MA

in Travel, Theater, Haunted Attractions

Posted on October 3, 2017 by Michael Gavin

Actors in Gothic costumes perform on grand staircase sets at Wicked Lit’s immersive Halloween event in Southern California, holding up props as part of a chilling theatrical experience, while an eerie ensemble creates suspenseful ambiance behind them.

REVIEW – “Wicked Lit” immersive theater experience returns for 2017 Halloween season with impressive lineup

in Merchandise, Theater, Haunted Attractions

Posted on October 2, 2017September 30, 2024 by Mike Celestino

Disney Cruise Line entertainers in matching blue shirts show off Lumière and Cogsworth, the beloved enchanted props from the onboard Beauty and the Beast stage production.

VIDEO: See how the Enchanted Objects come to life for Disney Cruise Line’s “Beauty and the Beast”

in The Walt Disney Company, Entertainment, Movies & TV, Movies, Disney Cruise Line, Theater

Posted on September 29, 2017 by Mike Mack

An Alcotraz guest, dressed in bright orange and playfully handcuffed, enjoys a creative cocktail—complete with straw and mint garnish—behind mock prison bars, immersing visitors in the interactive, prison-themed bar experience in London.

Prison-themed pop-up bar “Alcotraz” invites customers to BYOB for a night of drinking in London ‘jail’

in Food, Travel, Theater

Posted on September 29, 2017 by Cristina Sanza

A gray gargoyle statue with glowing red eyes crouches on a wooden ledge, gripping a bright orange orb—an atmospheric piece straight out of the legendary Jekyll and Hyde Club in New York City, setting the stage for an immersive themed dining experience.

Themed Eats: Jekyll and Hyde Club in New York City

in Food, Travel, Theater

Posted on September 26, 2017August 22, 2023 by Michael Gavin

Three-panel image: behind-the-scenes motion capture performer, digital skeleton, and the final themed adventure character holding a torch and peeking over a ledge—capturing the cinematic storytelling magic of Dreamscape Immersive’s attractions.

Dreamscape Immersive bringing Virtual Reality experiences to AMC Theaters in 2018

in Entertainment, Movies & TV, Movies, Theater, Technology

Posted on September 26, 2017October 14, 2024 by Sean Sposato

A mesmerizing scene features a performer in a vivid red dress suspended horizontally against an ethereal backdrop, with “A Study of Dreams” illuminated below, inviting visitors into an unforgettable, otherworldly spectacle.

A Study of Dreams provides a haunting new type of immersive experience

in Theater, Haunted Attractions

Posted on September 25, 2017March 3, 2022 by Mike Mack

A stunt performer soars through the air between a gleaming sports car and a blue semi truck inside the Fast & Furious LIVE arena, capturing the explosive excitement of the show.

“Fast & Furious LIVE” announces dates for European tour, gets action-packed trailer

in Movies & TV, Movies, Events, Theater

Posted on September 22, 2017 by Mike Mack

Willy Wonka, in his signature brown top hat, entertains a lively crowd of Oompa Loompas—complete with bright orange faces, white eyebrows, and green hair—bringing the magical spirit of Hollywood Bowl’s concert stage to life.

“Willy Wonka” live concert announced with John Stamos, Weird Al, and more for star-studded Hollywood Bowl event

in Movies & TV, Movies, Theater

Posted on September 20, 2017 by Cristina Sanza

A spine-tingling puppet with striking green eyes and a finger pressed to its lips for silence—just the sort of chilling figure you’d encounter deep within the haunted chambers of Mind Trap, Greece’s premier escape room experience.

Escape Routes: These 17 Creepy Challenges Await Players at Mind Trap’s Sprawling Escape Rooms in Greece

in Entertainment, Travel, Theater, Haunted Attractions

Posted on September 19, 2017 by Michael Gavin

LEGOLAND announces “The Great LEGO Race,” transforming three roller coasters into new immersive VR experience

in Theme Parks, Theater, LEGOLAND

Posted on September 19, 2017 by Cristina Sanza

SpongeBob rocks out on his guitar with infectious enthusiasm, performing in front of a vibrant blue, flower-covered backdrop that captures the lively spirit guests love from SpongeBob SquarePants musical shows at theme parks.

The Spongebob Squarepants musical original cast recording is streaming now, available for purchase soon

in Movies & TV, Television, Theater

Posted on September 15, 2017 by Mike Mack

A man and a woman standing in front of a stage

FIRST LOOK: Disney’s “Frozen” musical arrives on stage with colorful, lavish production

in The Walt Disney Company, Theater

Posted on September 14, 2017 by Cristina Sanza

The word “LORE” appears in jagged, black, branch-like lettering against a gray backdrop, capturing the eerie and mysterious spirit of Creep LA—a destination where spine-tingling stories and immersive thrills await theme park fans long after their visit.

Creep LA announces new immersive experience “Lore,” based on the popular podcast and upcoming Amazon series

in Theater, Haunted Attractions

Posted on September 13, 2017September 3, 2024 by Mike Celestino

Death Eaters in dark hooded robes and striking silver masks, with one brandishing a wand up close, set the tone for the immersive Hogwarts After Dark event at Warner Bros. Studio Tour London.

Spooky ‘Harry Potter’ dinner, studio tour announced for “Hogwarts After Dark” at Warner Bros. London

in Entertainment, Harry Potter, Theater

Posted on September 12, 2017 by Cristina Sanza

A mysterious animatronic character is positioned on a circular stage, surrounded by swirling fog and intricate, organic set designs, creating an immersive atmosphere reminiscent of a Giger-themed attraction in a cutting-edge adventure park.

Giger-inspired PC adventure game “Scorn” promises horrors in a “nightmarish universe”

in Video Games, Theater, Artwork

Posted on September 8, 2017 by Michael Gavin

A snow-dusted, magical alleyway at night within the Wizarding World, lined with whimsical shops and featuring a dragon perched atop Gringotts Bank under a moody sky, capturing the captivating atmosphere of an immersive Universal Orlando experience.

Perfectly themed, immersive ASMR environments are the definition of audio allurement

in Walt Disney World, Harry Potter, Music, Theater

Posted on September 8, 2017 by Michael Gavin

Inside the iconic Video Archive in Cincinnati, a nostalgic destination for movie lovers, one team member welcomes guests from behind the counter while another enthusiast excitedly displays a treasured VHS tape, capturing the spirit of vintage entertainment and cult classic films.

Themed Eats: A Grinder-House fan’s dream store awaits at Cincinnati’s Video Archive

in Movies, Food, Theater

Posted on September 7, 2017 by Michael Gavin

An actress dramatically takes aim with a rifle as an anxious man in a crisp white suit stands close behind her, heightening the suspense within a dimly lit room at Wicked Lit’s renowned immersive Halloween experience in Southern California.

“Wicked Lit” announces story lineup, cast for 2017 edition of amazing immersive Halloween event in Southern California

in Theater, Haunted Attractions

Posted on September 5, 2017September 30, 2024 by Mike Celestino

Belle in her iconic yellow gown twirls with the Beast under enchanting blue stage lights during a live Beauty and the Beast performance at Shanghai Disney Resort.

New “Beauty and the Beast” Mandarin production announced for Shanghai Disney Resort

in The Walt Disney Company, Theme Parks, Theater, Shanghai Disneyland

Posted on September 5, 2017 by Cristina Sanza

A guest at a Star Wars-themed attraction wears a Jedi Challenges AR headset and holds a futuristic device, bathed in blue lighting as she experiences the immersive environment.

Current Price: $199.99

Get ready to battle – Star Wars: Jedi Challenges AR headset now available to pre-order during Force Friday

Current Price: $199.99

in Entertainment, Movies & TV, Movies, Star Wars, Theater, Technology

Three guests in an immersive entertainment venue stand inside a themed retail space, aiming replica guns and appearing intensely focused as they engage in a live-action, arcade-style zombie experience inspired by The Walking Dead, battling virtual undead threats in an interactive adventure.

Fight virtual zombies everywhere with “The Walking Dead: Our World” mobile AR game from Next Games

in Movies & TV, Television, Video Games, Theater

Posted on August 30, 2017 by Cristina Sanza

Guests take in the immersive atmosphere of a Star Wars cantina pop-up bar, where four iconic characters gather around a glowing table under atmospheric lighting reminiscent of Force Friday celebrations.

“Star Wars” Cantina pop-up bar arrives in London for this weekend’s Force Friday event

in Entertainment, Movies & TV, Movies, Star Wars, Food, Travel, Theater

Posted on August 30, 2017 by Cristina Sanza

Disney Hollywood Studio Sign

Disney May Turn Hollywood Studios into a Choose Your Own Adventure Park

in Walt Disney World, The Walt Disney Company, Theme Parks, Theater

Posted on August 28, 2017December 9, 2021 by Cristina Sanza

The Beast from Beauty and the Beast, seen from behind with impressive curved gray ram horns and wild, long brown hair, capturing his iconic stage look perfect for a live performance at a Disney park.

VIDEO: Disney provides a first look at The Beast from Disney Cruise Line’s upcoming theatrical production

in The Walt Disney Company, Entertainment, Movies & TV, Movies, Disney Cruise Line, Theater

Posted on August 25, 2017August 25, 2017 by Mike Mack

Leatherface wields an axe amid eerie red-hued drapes, setting a spine-tingling scene at Eastern State Penitentiary’s iconic Terror Behind the Walls haunted attraction.

New haunted attraction announced for Terror Behind the Walls at creepy Eastern State Penitentiary

in Theater, Haunted Attractions

Posted on August 24, 2017 by Cristina Sanza

A blue-green puppet with oversized eyes, a playful monocle, and a classic pipe—its textured face and whimsical grin channel the vibe of a clever Muppet-style host ready to point theme park-goers toward the top 5 escape attractions in a Disney-caliber adventure experience.

Escape Route: Top 5 Disney-inspired Escape Rooms

in The Walt Disney Company, Star Wars, Theater

Posted on August 24, 2017August 24, 2017 by Michael Gavin

Ash Williams, in his signature torn shirt and wielding an axe, strikes an intense pose amid swirling smoke and shadowy trees under the night sky—a thrilling tableau straight out of Evil Dead 2, perfect for fans enjoying a late-night horror marathon at Alamo Drafthouse.

See “Evil Dead 2” with Bruce Campbell in the woods, thanks to daring new Alamo Drafthouse event

in Movies & TV, Movies, Theater

Posted on August 18, 2017August 18, 2017 by Cristina Sanza

Anna, Elsa, Kristoff, and Olaf from Frozen take the stage in dazzling costumes beneath theater spotlights and curtains, bringing the beloved Disney musical to life for a captivated audience.

PHOTO: First look at Disney’s “Frozen” musical stars in costume as Elsa, Anna, Hans, Kristoff

in The Walt Disney Company, Theater

Posted on August 17, 2017 by Cristina Sanza

Kermit, Miss Piggy, Fozzie Bear, Gonzo, and Animal stand together on stage at the Hollywood Bowl, beaming with excitement as fireworks erupt in the sky behind them—one Muppet waves enthusiastically while another grins wide for fans gathered at this unforgettable live entertainment spectacular.

First details revealed for Muppets at Hollywood Bowl grand fireworks finale performances in September

in Movies & TV, Movies, Television, Events, Music, Theater

Posted on August 16, 2017September 2, 2024 by Mike Celestino

Entrance to The Dark Realm at a California haunted attraction, featuring a medieval stone wall, a shield-shaped sign that warns “Beware The Dark Realm,” and flickering candles on each side, inviting thrill-seekers to discover free new scares beyond the gateway.

Beware the Dark Realm announces free new scares for haunted California attraction

in Theater, Haunted Attractions

Posted on August 16, 2017 by Cristina Sanza

The entrance to a haunted attraction styled as a shadowy sewer tunnel, featuring bold red and yellow text reading “IT FLOAT: A CINEMATIC VR EXPERIENCE,” capturing the spine-tingling essence of Pennywise for thrill-seekers.

VIDEO: “IT: FLOAT” brings viewers into the sewers with Pennywise in creepy new VR experience

in Movies & TV, Movies, Theater

Posted on August 16, 2017 by Cristina Sanza

The infamous Chef beckons guests from the blazing doorway of his kitchen, gripping a bloodied knife and donning a splattered uniform—inviting you to brave the terrifying Chef FEAST maze at Queen Mary’s Dark Harbor.

Chef is waiting to serve you in a new “FEAST” haunted maze at Queen Mary’s Dark Harbor

in Events, Theater, Haunted Attractions

Posted on August 15, 2017August 15, 2017 by Ricky Brigante

Step into a grand Victorian mansion with intricate, whimsical details, set against a dramatic sunset sky—an immersive attraction inspired by the mystery and thrills of the Winchester Mystery House, perfect for fans seeking an unforgettable haunted adventure.

INTERVIEW: How Winchester Mystery House has evolved, building on haunted history to let guests ‘explore more’

in Travel, Theater, Haunted Attractions

Posted on August 15, 2017August 23, 2023 by Ricky Brigante

Spooky, time-worn haunted house attraction with boarded-up windows, sun-bleached wooden siding, and a gnarled tree looming out front beneath a bright sky—an immersive set designed to transport theme park visitors into the thrilling world of a Stephen King-inspired scare zone.

VIDEO – “IT” Experience Brings Creepy Haunted House to Hollywood in Promotion of New Stephen King Adaptation

in Movies & TV, Movies, Theater

Posted on August 14, 2017August 22, 2023 by Mike Celestino

Anna and Elsa, dressed in their signature purple and blue outfits with braided hair, stand back to back against a sparkling icy blue backdrop, capturing the magic of Frozen as seen in the Broadway spectacular.

Disney’s “Frozen – The Broadway Musical” tickets are available now

in The Walt Disney Company, Entertainment, Movies & TV, Movies, Theater

Posted on August 14, 2017October 11, 2024 by Mike Mack

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Inside the Magic: Your Ultimate Source for Themed Entertainment Coverage

Inside the Magic is the world’s largest website for fans of Disney World, Disneyland, Marvel, and Star Wars.

Founded in 2005, Inside the Magic has evolved from a small central Florida-based website and weekly podcast into the comprehensive multimedia experience it is today. We focus on bringing you all things fun so you can plan your theme park vacation, enjoy Disney at home, and more.

© 2005–2026 JAK Schmidt, Inc. All rights reserved.

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