VIDEO: “IT: FLOAT” brings viewers into the sewers with Pennywise in creepy new VR experience

in Immersive, Movies, Movies & TV

Stephen King’s “IT” was already terrifying as a book and 1990 TV mini-series, and the new film version is only a few weeks away. Promotion for the movie has already included the immersive “IT Experience: Neibolt House Hollywood,” and now there’s a cinematic virtual reality experience available online.

IT: FLOAT invites users to meet Pennywise and enter the sewers of Derry. You’ll float too, of course.

The experience, which is scary even without a VR headset, is available in the video below.


The video from Warner Bros. also promises more “IT”-inspired VR content for Gear VR and Daydream this fall.

“IT” arrives in theaters on September 8.

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