Virtual Reality is not only taking over the video game world, but also movie theaters.
AMC Entertainment, the world’s largest theater chain has invested a reported $20 million in the up and coming virtual reality company Dreamscape Immersive, who is in the process of creating virtual reality experiences which will be placed in AMC’s throughout the United States and Britain. In total, AMC entertainment has now invested $40 million in securing this new deal with the California startup.
Dreamscape Immersive has been creating a “Virtual Reality Multiplex” over the last year and a half and from this technology they are planning to create virtual reality environments for guests of the AMC theaters. In these environments, groups of six will be able to explore virtual settings. It is reported that users will even be able to see one another in the environments, as everyone will be portrayed as avatars.
“We were mesmerized by what we saw,” said Adam Aron, chief executive of AMC Entertainment. “Their vision is to change what V.R. has been — away from just a heightened level of video game and toward cinematic storytelling — and we think it’s what consumers have been waiting for.”
Some of these VR experiences will take over and repurpose existing movie theaters while others are set to become standalone installations. It has also been announced that Dreamscape will have a flagship center in the Westfield Century City Mall in Los Angeles, which is set to open in the first quarter of next year.
When these new VR experiences open in AMC theaters, only watching movies at movie theaters will be a thing of the past. The new addition of these VR experiences will change the movie goers experience beyond only 2D and 3D but now to a fully virtual and immersive environment.
Tickets for the experiences are expected to range in price from $15 to $20. Over the next 18 months, Dreamscape plans to open six of their new virtual reality locations.
Source: The New York Times