Inside the Magic - Page 1495 of 1645 - We Know Fun!

Skip to content
  • Disney Parks
    • Walt Disney World
    • Disneyland Resort
    • Disneyland Paris
    • Tokyo Disneyland
    • Hong Kong Disneyland
    • Shanghai Disneyland
    • Disneyland Abu Dhabi
  • More Theme Parks
    • Universal Studios
      • Universal Orlando
      • Universal Studios Hollywood
      • Universal Studios Japan
      • Universal Studios Singapore
      • Universal Beijing Resort
    • Busch Gardens
    • Knott’s Berry Farm
    • LEGOLAND
    • SeaWorld
    • Six Flags
  • Entertainment
    • Walt Disney Studios
      • Marvel
      • Star Wars
      • Pixar
      • Disney+
      • Avatar
    • Harry Potter
    • DC
    • Netflix
    • Sports
    • Movies & TV
      • Movies
      • Television
    • Video Games
    • Tabletop Gaming
  • Featured
    • Merchandise
    • Op-Ed
    • At-Home Imagineering
    • Events
    • Cosplay
    • Artwork
    • Haunted Attractions
    • Music
    • Theater
    • Technology
  • Business News
    • The Walt Disney Company
    • NBCUniversal
  • Travel
    • Disney Cruise Line
    • Disney Vacation Club
    • Adventures by Disney
    • Hotel
    • Food
    • Reviews
  • Disney Jeopardy!
    • Club DJ
  • Daily Giveaway – Win $100!
  • About
  • Advertise
    • Contact Us For Add’l Advertising Options

Top Stories

  • The leading trio in 'Harry Potter and the Philosopher's Stone' on HBO

    New ‘Harry Potter’ Series Officially Recasts Lord Voldemort, Ralph Fiennes Replaced

    By Daniel Roberts

  • The Walt Disney World Resort entrance sign as cars drive underneath. Disney World transportation service.

    New Disney World Park Closure Confirmed for 2028

    By Thomas Hitchen

  • Pedro Pascal as Din Djarin (left) and Gina Carano as Cara Dune (right) in 'The Mandalorian'

    Lucasfilm Officially Recasts ‘The Mandalorian’ Character Ahead of Long-Awaited Return

    By Daniel Roberts

  • Crowds in front of the Tree of Life at Disney's Animal Kingdom Theme Park.

    First Responders on the Scene of Violent Incident at Disney’s Animal Kingdom Theme Park, Police Say

    By Jess Colopy 1

All News

A cosplayer dressed as Rey from Star Wars: The Force Awakens, complete with goggles and desert attire, rides a themed vehicle through a sandy landscape at a Star Wars-themed attraction.

New ‘Star Wars: The Force Awakens’ bonus feature now available as iTunes Extras Exclusive

in The Walt Disney Company, Movies, Star Wars

Posted on April 22, 2016April 27, 2016 by Surya Fernandez
A White Walker in gleaming armor rides a dark horse across a snow-covered landscape, bringing the chilling world of HBO’s Game of Thrones to life for fans.

Winter IS coming on April 24th – HBO’s “Game of Thrones” returns

in Television

Posted on April 22, 2016July 5, 2020 by Michael Gavin
Four children dressed as beloved Disney characters hold hands with Peter Pan, strolling together through a vibrant area of Disneyland, capturing a magical scene perfect for your social media feed.

PHOTOS: The 3 Disney kids on Instagram you just have to follow

in The Walt Disney Company, Entertainment, Cosplay

Posted on April 22, 2016April 22, 2016 by Corinne Andersson
The iconic DeLorean from “Back to the Future,” with its signature gull-wing doors open, on display at the Petersen Automotive Museum in Los Angeles, as fans admire this legendary movie car up close.

VIDEOS: ‘”Back to the Future” DeLorean ‘A’ car unveiled in new permanent home at Petersen Automotive Museum in Los Angeles

in Movies, Events, Universal Studios Hollywood

Posted on April 22, 2016 by Mike Celestino
Fans gather to witness an electrifying fireworks and laser show as Star Wars imagery lights up the buildings at night, capturing the exhilarating energy of Disney World’s legendary nighttime spectaculars.

Your ultimate guide to everything opening at Walt Disney World, Universal Studios Orlando and SeaWorld this Summer

in The Walt Disney Company, Entertainment, Theme Parks

Posted on April 22, 2016July 3, 2020 by Corinne Andersson
The Independence Day: Resurgence movie poster brings blockbuster action to life, showcasing a gigantic alien ship dramatically hovering over Earth. The design pulsates with electrifying suspense—just like the heart-racing experiences found on favorite thrill rides—and teases the film’s June 24 release date. Fans of cinematic adventures will recognize tributes to classic Independence Day moments, making it a must-see event for those who crave entertainment packed with spectacle and nostalgia.

New ‘Independence Day: Resurgence’ trailer released for Earth Day

in Entertainment, Movies, Events

Posted on April 22, 2016 by Michael Gavin
Beetlejuice, with wild hair and dramatic dark eye makeup, relaxes in a spooky graveyard setting at New York’s Beetlejuice-themed bar, capturing the signature eerie style of Tim Burton’s universe.

This IS Halloween at new Tim Burton-inspired “Beetlejuice” themed bar in New York

in Entertainment, Food

Posted on April 22, 2016 by Michael Gavin
R2-D2-themed talking cookie jar brimming with cookies, a few scattered around, “BEEP! BOOP!” in playful comic-style lettering—an irresistible Star Wars collectible you’d spot at Galaxy’s Edge.
Current Price: $29.99
Purchase

New Star Wars R2-D2 talking cookie jar from Think Geek

Current Price: $29.99
Purchase

in Uncategorized

Nick Wilde from Zootopia, dressed in his signature shirt and tie, holds up a smartphone displaying a guest’s photo taken at the entrance of Walt Disney World, capturing the playful spirit of an Animated Magic Shot for Disney fans.

Animated Magic Shot featuring Zootopia’s Nick Wilde now offered at Walt Disney World

in Walt Disney World, Movies, Technology

Posted on April 22, 2016 by Surya Fernandez 1 Comment
The Disney Inner Workings logo, featuring “INNER” in bold red and “WORKINGS” in vibrant blue against a sleek black backdrop, styled just like the energetic animation from the Disney short that played with Moana at Annecy Film Festival—perfectly capturing that whimsical, imaginative spirit Disney fans love.

‘Moana’ sneak peek, debut of new Disney short ‘Inner Workings’ coming to Annecy Film Festival

in The Walt Disney Company, Movies, Events, Artwork

Posted on April 22, 2016April 26, 2016 by Surya Fernandez 1 Comment
A colorful stack of Star Wars Tsum Tsums featuring fan-favorite characters from The Force Awakens—like Rey, BB-8, Finn, and Poe—is displayed on an outdoor table at a Disney Parks location, inviting guests to experience the magic and collect their own galactic plush souvenirs.

Star Wars The Force Awakens Tsum Tsum collection coming to Disney Store June 21

in Uncategorized

A whimsical set of four colorful melamine cups featuring beloved Disney Princesses in vibrant yellow, purple, blue, and green dresses with playful patterns—perfect for young fans to bring a touch of Disney magic to snack time at home or relive the enchantment of their favorite theme park moments. Available at Kohl’s.
Current Price: $9.99
Purchase

Disney Princess 4-pc. melamine cup set from Kohl’s

Current Price: $9.99
Purchase

in Uncategorized

“KRYPTON” in cracked stone letters towers above a vibrant, green, explosive light on the surface of an alien planet in deep space—an epic, cinematic backdrop transporting guests into Superman’s legendary origins, as captured in Syfy’s immersive Krypton experience.

Superman prequel series “Krypton” officially green lit by Syfy

in Television, DC

Posted on April 21, 2016April 21, 2016 by Adam McCabe 1 Comment
Guests soar above the iconic Great Wall of China at sunset on Soarin’, surrounded by lush green hills, capturing the breathtaking adventure and immersive Disney magic found at Epcot and Disney California Adventure.

Fastpass+ now available for Soarin’ Around the World at Epcot

in Walt Disney World

Posted on April 21, 2016July 29, 2023 by Surya Fernandez 9 Comments
Luxurious bedroom inspired by Cinderella, featuring a magical storybook mural, plush tufted headboard, sparkling chandelier, and two windows draped with sheer curtains—evoking the fairytale ambiance of Golden Oak’s prestigious Disney World residences.

Step Behind the Golden Gates of Walt Disney World’s Most Exclusive Community: Golden Oak

in Walt Disney World, The Walt Disney Company, Theme Parks

Posted on April 21, 2016June 14, 2021 by Corinne Andersson 17 Comments
The iconic Thunderbird team in their signature blue uniforms dashes into action, with vibrant text inviting fans to experience the beloved British series “Thunderbirds Are Go” streaming on Amazon Prime starting April 22—a must-see adventure for sci-fi and classic TV enthusiasts.

Amazon bringing British cult classic “Thunderbirds Are Go” series to the U.S.

in Television

Posted on April 21, 2016April 21, 2016 by Michael Gavin
Spider-Man and Iron Man, as seen in Spider-Man: Homecoming, team up in thrilling action as Spider-Man swings beside Iron Man—brought to life by Robert Downey Jr.—soaring above a cityscape with fast-moving, blurred buildings behind them.

Robert Downey Jr. officially joins the cast of “Spider-Man: Homecoming”

in The Walt Disney Company, Marvel, Movies

Posted on April 21, 2016 by Adam McCabe
Brown and cream AristoCrêpes sign featuring three stylized cats perched above the playful “AristoCrêpes Coming Soon” text, signaling an exciting new eatery arriving at Disney Springs, just around the corner from B.B. Wolf’s Sausage Co.

Opening date and menu items revealed for Aristocrepes and B.B. Wolf’s Sausage Co. at Disney Springs

in Walt Disney World, The Walt Disney Company, Theme Parks

Posted on April 21, 2016July 3, 2020 by Corinne Andersson 5 Comments
Inside a lively theme park dining area, two guests animatedly chat in the foreground while another visitor savors a festive star-spangled donut in the background.

VIDEO: Watch Captain America and Iron Man fight over the last star-spangled donut

in The Walt Disney Company, Marvel, Movies

Posted on April 21, 2016April 21, 2016 by Adam McCabe 1 Comment
Guests stroll through the mesmerizing underwater tunnel at SeaWorld San Diego, captivated by orcas and colorful fish gliding overhead in the stunning new aquarium—an unforgettable experience made possible by the $100 million orca tank expansion.

SeaWorld San Diego officially cancels plans for $100 million orca tank expansion

in Theme Parks, SeaWorld

Posted on April 21, 2016April 21, 2016 by Adam McCabe 47 Comments
An action hero with short hair and a determined look gazes off dramatically in moody, movie-style lighting, evoking the thrilling atmosphere of a live Bourne stunt show at a theme park.

VIDEO: “Jason Bourne” gets a tense, action-packed new trailer!

in Movies

Posted on April 21, 2016 by Adam McCabe
The three iconic blue Hitchhiking Ghosts stand in front of the eerie Haunted Mansion façade, with “The Haunted Mansion” logo above, evoking the classic Grim Grinning Ghosts from Disney Parks’ legendary attraction.
Current Price: $8.51-$12.86
Purchase

New Haunted Mansion books tells the tales of the Grim Grinning Ghosts

Current Price: $8.51-$12.86
Purchase

in Uncategorized

A colorful plate featuring arugula, feta, pickled onions, fresh watermelon, and a drizzle of balsamic glaze—one of the vibrant culinary creations served at Epcot’s Flower and Garden Festival.

5 food offerings you have to try at Epcot’s Flower and Garden Festival

in Walt Disney World, The Walt Disney Company, Theme Parks, Events, Food

Posted on April 21, 2016 by Corinne Andersson 1 Comment
White T-shirt featuring a blue Cinderella Castle and fireworks, with the phrase “ROPE DROP because you can always sleep tomorrow.” A must-have for Disney Parks fans who love early morning magic and collectible daily tees.
Current Price: $14
Purchase

Daily Disney Tees! All tees on sale for only $14

Current Price: $14
Purchase

in Uncategorized

A glowing marquee proclaims “Celebrating 100 Disney Channel Original Movies” on a vibrant, spotlight-filled stage reminiscent of a Disney Parks nighttime spectacular, evoking the festive spirit fans feel during special anniversary events at Disneyland or Walt Disney World.

Disney Channel to air every original movie EVER for a massive marathon!

in The Walt Disney Company, Entertainment, Movies

Posted on April 21, 2016July 5, 2020 by Adam McCabe 29 Comments
Step into your very own Star Wars adventure at home with the R2-D2 oven mitt from Think Geek. Styled after R2-D2’s classic appearance in the movies, this oven mitt features the droid’s signature white base and blue and black detailing, bringing a piece of galaxy-worthy fun to any fan’s kitchen—just like finding themed merchandise in Star Wars: Galaxy’s Edge.
Current Price: $11.99
Purchase

New R2-D2 oven mitt from Think Geek

Current Price: $11.99
Purchase

in Uncategorized

Half orc, half human faces split by a sword, with the “Warcraft” movie title and June 10th release date at the bottom, promising World of Warcraft fans a blockbuster cinematic journey as thrilling as stepping into an immersive theme park adventure.

War is coming – World of Warcraft smashes into theaters June 10th

in Movies, Video Games

Posted on April 21, 2016August 22, 2023 by Michael Gavin 4 Comments
Deadpool striking a shushing pose, holding a finger to his lips with a book for a face, under the bold tagline “I’M COMING.” A playful tribute to the Deadpool Blu-ray at 20th Century Fox Studios, promising fans outrageous bonus content and behind-the-scenes fun.

“Deadpool” Blu-ray bonus features revealed by 20th Century Fox for May 10th release

in Marvel, Movies

Posted on April 20, 2016April 20, 2016 by Mike Celestino
Dazzling boats and fountains lit by vibrant colors create a mesmerizing spectacle at Rivers of Light in Disney’s Animal Kingdom, captivating guests with unforgettable nighttime entertainment that defines magical evenings in the park.

Disney’s Animal Kingdom to extend operating hours to 11pm starting May 27

in Walt Disney World

Posted on April 20, 2016 by Surya Fernandez 3 Comments
Chewbacca shares a hug with a fan on an immersive Star Wars set, surrounded by lightsabers and a green screen backdrop, capturing the excitement of an out-of-this-world theme park adventure.

Prince William and Harry meet Jedi, play with lightsabers on their visit to the set of Star Wars: Episode VIII

in The Walt Disney Company, Movies, Star Wars

Posted on April 20, 2016April 27, 2016 by Surya Fernandez 3 Comments
Elsa, with her signature wavy blond hair, takes the stage under warm lights at a Disney park, singing into a microphone and capturing the enchantment of Frozen for an audience of families and fans.

Broadway veteran Betsy Wolfe cast as Elsa in new “Frozen” Broadway musical

in The Walt Disney Company, Movies, Theater

Posted on April 20, 2016 by Mike Celestino
Tweedledee and Tweedledum, with their signature round faces, striped shirts, and black berets, greet guests beneath a bright blue sky in a whimsical scene inspired by Alice Through the Looking Glass character posters.

VIDEO: Final trailer for “Alice Through the Looking Glass” released with new character posters

in The Walt Disney Company, Movies

Posted on April 20, 2016April 22, 2016 by Mike Celestino 4 Comments
Experience the enchanting world of Pandora with a close-up of an Avatar character’s blue face and striking yellow eye, glowing under the dim park lights—bringing the cinematic wonder of Disney’s Animal Kingdom to life in this VIDEO.

VIDEO: A first look at “Pandora: The World of Avatar” at Disney’s Animal Kingdom

in Walt Disney World, The Walt Disney Company, Entertainment, Theme Parks, Events, Avatar

Posted on April 20, 2016 by Adam McCabe 9 Comments
Amsterdam canal at sunset, filled with boats and tall buildings glowing under a vibrant sky—a magical scene reminiscent of the dreamy vistas guests experience on an Adventures by Disney Rhine river cruise, blending real-world adventure with Disney storytelling charm.

Adventures by Disney adds Rhine river cruise to its itinerary lineup for 2017

in The Walt Disney Company

Posted on April 20, 2016 by Mike Celestino
The grand entrance of Warner Bros. World Abu Dhabi is adorned with bold DC Comics decorations, inviting fans and thrill-seekers into the ultimate entertainment destination in the heart of Abu Dhabi.

“Warner Bros. World” theme park coming to Abu Dhabi with Batman, Superman, Looney Tunes, and Hanna-Barbera attractions

in Theme Parks, DC

Posted on April 20, 2016April 20, 2016 by Mike Celestino 7 Comments
Wizard World Cruise Comic Con logo featuring bold yellow lettering and a giant “W” set against a shimmering blue ocean backdrop, highlighting blockbuster guests like Chris Hemsworth and Norman Reedus—perfect for fans of immersive pop culture events on the high seas.

Chris Hemsworth and Norman Reedus to meet and greet with fans aboard the first-ever Wizard World Cruise

in Marvel, Movies, Television, Disney Cruise Line

Posted on April 20, 2016April 20, 2016 by Mike Celestino
LEGO Disney Minifigures featuring iconic characters are lined up in playful rows on a sleek black display, evoking the magic and excitement of stepping into a themed attraction at a Disney park, ready for fans to discover and collect their favorites.

VIDEO: Unboxing a complete set of the new Lego Disney Minifigure series

in The Walt Disney Company, Merchandise, Pixar

Posted on April 20, 2016April 20, 2016 by Mike Celestino 7 Comments
The iconic Universal Studios globe with bold gold letters, framed by swaying palm trees and a bright blue Florida sky at Universal Orlando Resort.

Universal Orlando Resort raises its Annual Pass prices, following on the heels of its sister park in Hollywood

in Universal Orlando

Posted on April 20, 2016 by Mike Celestino
Princess Elena of Avalor at a Disney Park, dressed in her signature red gown with gold earrings and a bracelet, stands smiling with hands on her hips, welcoming guests for a magical meet and greet.

Princess Elena of Avalor meet and greet coming to Disney Parks this Summer

in Walt Disney World, The Walt Disney Company, Entertainment, Disneyland Resort

Posted on April 20, 2016August 23, 2023 by Corinne Andersson 7 Comments
Whale Shark, Dory the blue tang, Crush the sea turtle, and colorful reef fish appear on screen beneath the waves as they interact live with guests using a microphone overhead—capturing the interactive magic of Epcot’s Turtle Talk With Crush show and bringing favorite Finding Dory characters to life.

‘Finding Dory’ characters to debut at Turtle Talk With Crush at Epcot in May

in Walt Disney World, The Walt Disney Company, Entertainment, Theme Parks, Pixar

Posted on April 20, 2016 by Corinne Andersson
The Millennium Falcon docks within a thrilling Star Wars Land setting, surrounded by towering, lushly overgrown cityscapes that capture the cinematic magic and immersive concept art atmosphere fans experience at Disneyland.

VIDEO: Star Wars Land presentation with new details revealed at Disney’s Awaken Summer media event

in Walt Disney World, The Walt Disney Company, Disneyland Resort, Star Wars, Events

Posted on April 20, 2016April 27, 2016 by Surya Fernandez 9 Comments
Guests soar above the iconic Great Wall of China at sunset on Soarin’, surrounded by lush green hills, capturing the breathtaking adventure and immersive Disney magic found at Epcot and Disney California Adventure.

Soarin’ ride to re-open June 17 at Epcot and Disney California Adventure

in Walt Disney World, Disneyland Resort

Posted on April 20, 2016July 29, 2023 by Surya Fernandez 1 Comment
Fireworks and lasers light up the night sky above the iconic castle, while Star Wars characters are projected onto its facade, captivating fans gathered for a spectacular nighttime show reminiscent of Disney’s Hollywood Studios entertainment.

New fireworks show “Star Wars: A Galactic Spectacular” to debut June 2016 at Disney’s Hollywood Studios

in Walt Disney World, The Walt Disney Company, Entertainment, Theme Parks, Star Wars

Posted on April 20, 2016April 27, 2016 by Corinne Andersson
Aerial view of Toy Story Land at Disney’s Hollywood Studios, showcasing attractions like Toy Story Mania, vibrant greenery, curving walkways, and brightly themed Pixar-inspired buildings.

New information released about Toy Story Land attractions coming to Disney’s Hollywood Studios, Toy Story Mania third track opening Memorial Day weekend

in Walt Disney World, The Walt Disney Company, Theme Parks

Posted on April 20, 2016June 30, 2020 by Corinne Andersson
Mickey, Minnie, and beloved Disney characters light up the stage in front of Cinderella Castle during a magical show at Magic Kingdom, as fans in the audience watch the dazzling live performance.

New ‘Mickey’ stage show at Magic Kingdom to debut in June, new info revealed

in Walt Disney World, The Walt Disney Company, Entertainment

Posted on April 20, 2016July 20, 2023 by Surya Fernandez
Frozen Ever After boat ride at Epcot, where guests float past Elsa standing on her shimmering icy balcony, capturing one of the top Frozen experiences at the park this June.

Frozen attractions at Epcot set to open in June

in Walt Disney World, The Walt Disney Company, Entertainment

Posted on April 20, 2016July 29, 2023 by Corinne Andersson 7 Comments
Nighttime safari adventure at Disney’s Animal Kingdom, with guests seated in an open-air safari vehicle under a red glow, heading out into the darkness for an immersive wildlife experience.

VIDEO: First look at the new nighttime safari at Disney’s Animal Kingdom!

in Walt Disney World, The Walt Disney Company, Entertainment, Theme Parks, Events

Posted on April 20, 2016April 20, 2016 by Adam McCabe 6 Comments
The Tree of Life at Disney’s Animal Kingdom glows brilliantly at night with enchanting purple and pink lights, drawing crowds of park guests who gather to marvel at this iconic centerpiece illuminated in spectacular fashion.

VIDEO: First look as The Tree of Life awakens in the evening at Disney’s Animal Kingdom

in Walt Disney World, The Walt Disney Company, Entertainment, Theme Parks, Events

Posted on April 20, 2016April 20, 2016 by Adam McCabe 5 Comments
Dazzling fountains and vibrant lights dance across the water at night, set against the dramatic backdrop of lush trees and a starry sky, showcasing the magical atmosphere of Disney’s Animal Kingdom during a Rivers of Light preview.

VIDEO: “Rivers of Light” debuts two spectacular scenes in Disney’s Animal Kingdom preview event

in Walt Disney World, The Walt Disney Company, Theme Parks, Events

Posted on April 20, 2016April 20, 2016 by Adam McCabe 6 Comments
The Tree of Life at Disney’s Animal Kingdom glowing after dark, its trunk and branches bathed in brilliant, ever-changing lights—a mesmerizing spectacle that makes the park come alive at night.

Animal Kingdom nighttime offerings kicking off Memorial Weekend, Jungle Book show announced

in Walt Disney World, The Walt Disney Company, Entertainment, Theme Parks, Events, Food

Posted on April 19, 2016April 20, 2016 by Corinne Andersson 5 Comments
  • ← Previous
  • 1
  • …
  • 1,493
  • 1,494
  • 1,495
  • 1,496
  • 1,497
  • …
  • 1,645
  • Next →

Merchandise (See More)

Classic Petunia Pickle Bottom backpack featuring black-outlined Mickey and Minnie faces on a white background, complete with two front zippered pockets—an ideal accessory for Disney parkgoers to showcase their love for Mickey and Minnie while exploring the magic of Disney World or Disneyland.
Current Price: $143.92
Purchase

Show your Disney pride with this Mickey and Minnie backpack from Petunia Pickle Bottom

Current Price: $143.92
Purchase

in Uncategorized

Disney Princess Dinnerware Set
Current Price: $109.99
Purchase

Disney Princess Dinnerware Set Will Enchant Your Royal Table

Current Price: $109.99
Purchase

in Movies & TV

Mickey Mouse Tervis
Current Price: $25.64
Purchase

Celebrate The Many Mickeys From Over The Years With This Mickey Birthday Tervis Tumbler

Current Price: $25.64
Purchase

in Food

Disney Jeopardy • Test Your Knowledge • 26 Clue Trivia Game

https://www.youtube.com/watch?v=g8isq3JM34s

Inside the Magic: Your Ultimate Source for Themed Entertainment Coverage

Inside the Magic is the world’s largest website for fans of Disney World, Disneyland, Marvel, and Star Wars.

Founded in 2005, Inside the Magic has evolved from a small central Florida-based website and weekly podcast into the comprehensive multimedia experience it is today. We focus on bringing you all things fun so you can plan your theme park vacation, enjoy Disney at home, and more.

© 2005–2026 JAK Schmidt, Inc. All rights reserved.

  • YouTube
  • Facebook
  • Twitter

ABOUT

CONTACT US | ADVERTISE ON ITM

PRIVACY POLICY & TERMS OF SERVICE

By using this site you agree to our privacy policy. The material on this site may not be reproduced, distributed, transmitted, cached, or otherwise used, except with the prior written permission of Inside the Magic.