Inside the Magic - Page 1388 of 1646 - We Know Fun!

Skip to content
  • Disney Parks
    • Walt Disney World
    • Disneyland Resort
    • Disneyland Paris
    • Tokyo Disneyland
    • Hong Kong Disneyland
    • Shanghai Disneyland
    • Disneyland Abu Dhabi
  • More Theme Parks
    • Universal Studios
      • Universal Orlando
      • Universal Studios Hollywood
      • Universal Studios Japan
      • Universal Studios Singapore
      • Universal Beijing Resort
    • Busch Gardens
    • Knott’s Berry Farm
    • LEGOLAND
    • SeaWorld
    • Six Flags
  • Entertainment
    • Walt Disney Studios
      • Marvel
      • Star Wars
      • Pixar
      • Disney+
      • Avatar
    • Harry Potter
    • DC
    • Netflix
    • Sports
    • Movies & TV
      • Movies
      • Television
    • Video Games
    • Tabletop Gaming
  • Featured
    • Merchandise
    • Op-Ed
    • At-Home Imagineering
    • Events
    • Cosplay
    • Artwork
    • Haunted Attractions
    • Music
    • Theater
    • Technology
  • Business News
    • The Walt Disney Company
    • NBCUniversal
  • Travel
    • Disney Cruise Line
    • Disney Vacation Club
    • Adventures by Disney
    • Hotel
    • Food
    • Reviews
  • Disney Jeopardy!
    • Club DJ
  • Daily Giveaway – Win $100!
  • About
  • Advertise
    • Contact Us For Add’l Advertising Options

Top Stories

  • Exterior of room at Pop Century

    Walt Disney World Issues More Price Increases, Effective in 2027

    By Andrew Boardwine

  • Pluto and Goofy stand in front of the Grand Floridian. United Airlines premium seating Disney World guests.

    Disney World Confirms Shuttered Grand Floridian Area Returns in Just 60 Days

    By Sarah Larson

  • Lightning McQueen from Disney-Pixar’s Cars and a red Mercedes-AMG safety car are on display together on a Formula 1 racetrack, creating an exciting photo opportunity for fans at a motorsports-themed park experience.

    Lightning McQueen Is Racing at the Italian Grand Prix With a New Look

    By Erica Lauren

  • Mickey Mouse and the gang in holiday attire in front of Cinderella Castle at Christmas time

    Disney World Opens Christmas Party Reservations, But Some Guests Have to Wait

    By Brittni Ward

All News

Fantastic Four X-men

Disney reportedly in ongoing talks to purchase Fox movie studio, could acquire rights to “X-Men,” “Fantastic Four”

in The Walt Disney Company, Entertainment, Movies & TV, Marvel, Movies

Posted on November 6, 2017October 7, 2024 by Mike Celestino
Thor, sporting his signature helmet and striking red face paint, lets out a mighty battle cry while clad in gladiator armor with swords strapped to his back—capturing an electrifying moment from Marvel Studios’ blockbuster Thor: Ragnarok.

“Thor: Ragnarok” hammers home a box-office win, seventh biggest opening ever for Marvel Studios

in Entertainment, Movies & TV, Marvel, Movies

Posted on November 6, 2017November 6, 2017 by Mike Celestino
Mickey Mouse greets three Houston Astros players in front of Cinderella Castle at Walt Disney World, blending baseball excitement with Disney magic.

VIDEO: Houston Astros celebrate World Series win with magical parade at Walt Disney World

in Walt Disney World, The Walt Disney Company, Theme Parks, Events

Posted on November 6, 2017 by Cristina Sanza
The cast of Stranger Things pose together in front of a giant cartoon waffle, playfully referencing their iconic snack and Universal Orlando’s Halloween Horror Nights experience.

Could “Stranger Things” come to Halloween Horror Nights? Universal Orlando goes Upside Down in epic Twitter thread

in Movies & TV, Theme Parks, Universal Orlando

Posted on November 6, 2017July 21, 2024 by Cristina Sanza
Catwoman strikes a dynamic pose in her signature sleek costume, complete with mask and clawed gloves, against a vibrant comic book backdrop—bringing the excitement of iconic DC characters to life just like you’d find at a world-class entertainment attraction.
Current Price: $420
Purchase

Sideshow’s classic Catwoman is the purr-fect Premium Format Figure

Current Price: $420
Purchase

in Entertainment, Movies & TV, Television

Vibrant hotel with lively murals wrapping around a courtyard oasis featuring a sparkling pool, swaying palm trees, and inviting lounge chairs—just minutes from the heart of Universal Orlando Resort. Experience dynamic energy and affordable comfort, capturing the excitement and style found in Loews hotels near top theme park action.

Universal Orlando announces two new budget-friendly hotels from Loews opening in 2019

in Theme Parks, Universal Orlando, Travel, Hotel

Posted on November 6, 2017November 6, 2017 by Cristina Sanza
Impressive Lego sculpture of a mysterious, hooded figure clutching an object, showcased in a bustling convention hall at Play Fair 2017 among other awe-inspiring entertainment industry creations.

Toy of the Year finalists announced at Play Fair 2017 with hot items from Disney, Star Wars, and Marvel

in The Walt Disney Company, Entertainment, Merchandise

Posted on November 6, 2017July 1, 2020 by Cristina Sanza
Guests fill Main Street, U.S.A. at Magic Kingdom, surrounded by festive holiday wreaths and twinkling decor, with Cinderella Castle rising in the background.

Christmas 2017 Decorations arrive as Magic Kingdom  prepares for Mickey’s Very Merry Christmas Party

in Walt Disney World, The Walt Disney Company, Entertainment

Posted on November 5, 2017July 20, 2023 by Sean Sposato
Performers entertain guests on the Universal Studios outdoor stage, singing in front of large festive presents as an excited crowd watches the holiday celebration.

Walt Disney World Christmas special features performances by 98 Degrees, Fitz and the Tantrums

in Walt Disney World, The Walt Disney Company, Entertainment, Theme Parks, Merchandise, Television, Events

Posted on November 5, 2017November 5, 2017 by Sean Sposato
Bill and Ted take the stage at Universal Orlando’s Halloween Horror Nights 2017, rocking their signature colorful costumes under vibrant pink and purple lights. The crowd goes wild, hands raised in excitement, as the duo delivers another unforgettable performance during Bill and Ted’s Excellent Halloween Adventure.

Final ‘Bill and Ted’s Excellent Halloween Adventure’ filled with emotion, surprises on last night of Halloween Horror Nights 2017 at Universal Orlando

in Entertainment, Movies & TV, Movies

Posted on November 5, 2017October 13, 2024 by Sean Sposato 6 Comments
thor ragnarol

What “Thor: Ragnarok” means for the Marvel Cinematic Universe and why you should be along for the ride

in The Walt Disney Company, Entertainment, Movies & TV, Marvel, Movies

Posted on November 3, 2017 by Mike Mack
Mickey Mouse, Goofy, Donald Duck, and a robot appear as collectible figures in dazzling Kingdom Hearts Minimates-inspired futuristic costumes. These iconic Disney characters, beloved by fans of theme parks and entertainment alike, are captured ready for epic adventures—perfect for commemorating your magical Disney experiences or expanding your collection. Pre-order now to bring the enchantment home!.
Current Price: $19.99
Purchase

Kingdom Hearts Minimates set features classic Disney characters, available now for pre-order

Current Price: $19.99
Purchase

in The Walt Disney Company, Video Games

The golden snitch and “Leaky Con” logo set against vibrant sunset clouds, evoking the enchanting atmosphere of LeakyCon Dallas 2018—a spellbinding celebration for Harry Potter fans.

Harry Potter Convention LeakyCon returns to the US, coming to Dallas in 2018

in Entertainment, Movies & TV, Movies, Events, Harry Potter

Posted on November 3, 2017 by Mike Mack
The Shallow Grave’s stitched monster stands in the cemetery outside the haunted house, a chilling icon for fans as the attraction announces its final season and prepares to close its doors forever.

REMINDER: The Shallow Grave haunted house heads into two final nights before closing permanently this weekend

in Entertainment, Haunted Attractions

Posted on November 3, 2017 by Mike Mack 1 Comment
Stage performers entertain the crowd at the park with a lively dance number surrounded by giant gift boxes, while festive decorations and excited guests create a magical atmosphere in the background.

Walt Disney World Christmas Special features performance by boy band “In Real Life”

in Walt Disney World, The Walt Disney Company, Entertainment, Movies & TV, Theme Parks, Television

Posted on November 3, 2017 by Sean Sposato
Immersive VR headset, glowing pink sphere, and blue-lit lightsaber—just like in the Star Wars Jedi Challenges AR attraction—showcased on futuristic metallic pedestals, ready for the next galactic adventure at the park.
Current Price: $199.99
Purchase

Star Wars: Jedi Challenges AR game now available, letting you wield your own lightsaber at home

Current Price: $199.99
Purchase

in The Walt Disney Company, Entertainment, Star Wars, Technology

David S. Pumpkins Funko Pop! collectible, sporting signature curly black hair, an eye-catching orange pumpkin suit, and a white flower detail atop the head—an ideal keepsake for fans of Halloween-themed entertainment and late-night TV icons.
Current Price: $10.99
Purchase

Pre-order Your David S. Pumpkins Funko Pop! Vinyl Figure Now

Current Price: $10.99
Purchase

in Entertainment, Movies & TV, Television

Guests stroll past dazzling, illuminated holiday window displays at Saks Fifth Avenue at night, where magical Disney scenes inspired by Snow White evoke the enchanting atmosphere of a Disney park celebration.

Disney teams with Saks Fifth Avenue to create ‘Snow White’ themed holiday window displays

in The Walt Disney Company, Entertainment, Movies & TV, Movies

Posted on November 3, 2017 by Mike Mack
Darth Vader cufflinks displayed in an open black Star Wars box—exclusive Disney collectibles, ideal for fans headed to Star Wars: Galaxy’s Edge or Disney Parks, and only found at shopDisney.

New on shopDisney (11/3/17): 5 Dapper Disney Accessories for Well-Dressed Fans

in The Walt Disney Company, Entertainment, Star Wars, Merchandise

Posted on November 3, 2017 by Cristina Sanza
Cinderella Castle shines under a nighttime sky, bursting with fireworks and sparkling in holiday lights for Disney Holiday Specials at Disney World, while Main Street glows with festive decorations as featured on ABC.

Disney Holiday Specials announced for November and December on ABC

in The Walt Disney Company, Movies & TV, Television

Posted on November 3, 2017July 20, 2023 by Cristina Sanza
The championship baseball team gathers at Walt Disney World, proudly sporting their “Champions” shirts as they hold up their trophy and beam for the camera, capturing the excitement following their World Series Championship Parade on November 4.

Walt Disney World announces World Series Championship Parade for Nov 4

in Walt Disney World, The Walt Disney Company, Theme Parks

Posted on November 3, 2017August 25, 2023 by Cristina Sanza
Theme park guests stare in astonishment at a giant spoon and magnifying glass, capturing the whimsical spirit of “EPISODE 3: HONEY, I SHRUNK THE AUDIENCE.” The episode’s title appears in bold text.

Fallen Attractions Flashback – Episode 3: Honey, I Shrunk the Audience

in Walt Disney World, The Walt Disney Company, Entertainment

Posted on November 3, 2017October 14, 2024 by Sean Sposato
the edison interior

The Edison opening date announced as Jan 1 at Walt Disney World

in Walt Disney World, The Walt Disney Company, Theme Parks

Posted on November 3, 2017July 3, 2020 by Cristina Sanza 6 Comments
Festive Disney World cupcake topped with a playful snowman decoration and blue sprinkles, styled just like the iconic holiday treats served in the parks, with another matching cupcake behind it.

Festive holiday cupcakes, gingerbread and more arrive at Walt Disney World ahead of Flurry of Fun

in Walt Disney World, The Walt Disney Company, Theme Parks, Food, Travel

Posted on November 3, 2017 by Cristina Sanza
TOYBOX Woody and Rey action figures, styled after their appearances in Disney Infinity, stand side by side—Woody tipping his hat and Rey wielding her blue lightsaber—ready for adventure. Available now at shopDisney for fans of Disney Parks and Star Wars experiences.
Current Price: $12.95
Purchase

Official shopDisney TOYBOX action figures debut in Disney Infinity style featuring Pixar, Star Wars, and Marvel

Current Price: $12.95
Purchase

in The Walt Disney Company, Entertainment, Marvel, Star Wars, Pixar

Miguel and Hector from Disney-Pixar Coco strum a guitar together on a dazzling, lantern-lit street bursting with color and excitement, capturing the magic of Coco’s world as their heartfelt songs from the film fill the festive nighttime air.

INTERVIEW – Disney-Pixar Story Artist Dean Kelly on how “Coco” went from script to screen

in The Walt Disney Company, Entertainment, Movies & TV, Movies, Pixar

Posted on November 2, 2017 by Mike Celestino
Bill & Ted’s Excellent Halloween Adventure logo displayed against a black background, featuring bold, colorful lettering that instantly evokes the energetic spirit of Universal Orlando’s legendary Halloween Horror Nights show.

Universal Orlando will hand out wristbands for final Bill & Ted show at Halloween Horror Nights

in Theme Parks, Universal Orlando

Posted on November 2, 2017October 13, 2024 by Mike Mack 1 Comment
Pixar Pier’s vibrant waterfront buzzes with excitement, featuring the iconic Incredicoaster, a towering Ferris wheel, and an array of thrilling rides and attractions perfect for theme park fans.

California Screamin’ Closing Jan 8th to Become Incredicoaster at Disneyland, More Pixar Pier Details Revealed

in The Walt Disney Company, Entertainment, Disneyland Resort, Theme Parks

Posted on November 2, 2017December 15, 2024 by Mike Mack 13 Comments
Guests stroll along a vibrant Main Street at Universal Studios, lined with swaying palm trees and festive holiday garlands, all beneath a clear blue sky.

Christmas 2017 Decorations, Merchandise arrive as Disney’s Hollywood Studios prepares for a Flurry of Fun

in Walt Disney World, The Walt Disney Company, Entertainment

Posted on November 2, 2017December 15, 2024 by Sean Sposato
A dazzling entertainer in sunglasses grabs the spotlight, singing into a microphone on a dynamic stage bathed in eerie green lighting and swirling smoke, delivering an electrifying performance that channels the retro-cool atmosphere of Stranger Things—perfect for fans of immersive theme park shows.

VIDEO: Millie Bobby Brown raps a “Stranger Things” season 1 recap on The Tonight Show with Jimmy Fallon

in Movies & TV, Television, Music

Posted on November 2, 2017July 24, 2023 by Mike Mack
Gray T-shirt showcasing beloved Disney characters celebrating by a Christmas castle and festive trees at the parks, with “Snowland Treasures” emblazoned across the front—a magical addition to your Disney Holiday wardrobe, found at shopDisney.

New on shopDisney (11/2/17): 5 Disney Holiday Tops That Will Make Your Season Bright

in The Walt Disney Company, Merchandise, Disney Cruise Line

Posted on November 2, 2017July 27, 2023 by Cristina Sanza
Miguel, Dante, and Hector from Coco perform with guitars in front of a glowing city backdrop and swirling marigold petals, bringing the enchanting atmosphere of Pixar Pier to life—an immersive Disney experience reminiscent of magical stories featured in Disney twenty-three.

New glow-in-the-dark issue of “Disney twenty-three” magazine to feature looks at Pixar Pier, Toy Story Land, “Coco”

in The Walt Disney Company, Disneyland Resort, Movies & TV, Theme Parks, Movies

Posted on November 2, 2017 by Mike Celestino
A white Nissan SUV decked out with Star Wars spaceship parts and droids, showcased against a dramatic red smoky backdrop, delivering blockbuster-level thrills fit for a theme park attraction or special event experience.

Sweepstakes: Win a custom “Star Wars” car, “The Last Jedi” opening night tickets, and more prizes from Nissan

in Entertainment, Movies & TV, Movies, Star Wars, Technology

Posted on November 2, 2017June 23, 2019 by Cristina Sanza
A group of people walking in front of a building

VIDEO: First look at “Fast & Furious – Supercharged” ride arriving at Universal Orlando in 2018

in Theme Parks, Universal Orlando

Posted on November 2, 2017July 24, 2023 by Cristina Sanza
Elsa, Anna, Sven, and Olaf gather in a snowy wonderland at Disney Parks’ Frozen-themed celebration, with Olaf joyfully holding a lantern as guests experience the festive magic of Olaf’s Frozen Adventure come to life.

“Olaf’s Frozen Adventure” to screen with “Frozen” for Disney double-feature this month in the UK

in The Walt Disney Company, Movies & TV, Movies

Posted on November 2, 2017 by Cristina Sanza
Luke Skywalker, with his iconic beard and long hair, stands outdoors in his Jedi robes looking astonished—capturing the dramatic atmosphere from Star Wars: The Last Jedi.

Disney insists on new business terms with movie theaters screening “Star Wars: The Last Jedi”

in The Walt Disney Company, Entertainment, Movies & TV, Movies, Star Wars

Posted on November 2, 2017 by Cristina Sanza 1 Comment
Guests make their way through the entrance gates toward Tokyo Disneyland’s iconic pink castle, its towers gleaming under the sun, ready to immerse themselves in Disney magic and step into Beauty and the Beast’s enchanted world.

VIDEO: Closer look at upcoming “Beauty and the Beast,” Minnie Mouse expansions at Tokyo Disneyland

in The Walt Disney Company, Theme Parks, Tokyo Disneyland

Posted on November 2, 2017 by Cristina Sanza
Luke Skywalker, cloaked in his iconic hooded robe from Star Wars: The Last Jedi, sits alone in a spaceship cockpit bursting with vibrant buttons and lights, capturing the immersive and cinematic feel of a themed attraction that transports guests into the adventurous solitude of space travel.

VIDEO: Luke Skywalker returns to space travel in new “Star Wars: The Last Jedi” clip

in Movies & TV, Movies

Posted on November 1, 2017November 1, 2017 by Ricky Brigante
Beyoncé-inspired character with wavy hair and a red flower stands next to an animated lioness from Disney’s The Lion King, set against a vibrant green backdrop, evoking the magic of Disney parks.

Beyoncé will play Nala in Disney’s “The Lion King” remake, more official casting announcements revealed

in The Walt Disney Company, Movies & TV, Movies

Posted on November 1, 2017September 3, 2024 by Mike Celestino 1 Comment
Two hosts chat in comfy chairs on the set of The Star Wars Show at Lucasfilm, with the show’s logo glowing on a screen behind them, as they dive into conversations about Kathleen Kennedy’s legacy and exciting creative plans for Star Wars—perfect for fans eager for news from a galaxy far, far away.

VIDEO – Lucasfilm president Kathleen Kennedy discusses next ten years of “Star Wars” on “The Star Wars Show”

in Entertainment, Movies & TV, Movies, Star Wars, Television

Posted on November 1, 2017September 25, 2024 by Mike Celestino
Huey, Dewey, and Louie in festive red attire trim a sparkling Christmas tree inside a Disneyland holiday display, surrounded by colorfully wrapped gifts and shimmering ornaments, evoking the cheerful spirit of classic Disney holiday parades and seasonal park specials.

Freeform’s 25 Days of Christmas schedule features Holiday specials and Christmas classics

in The Walt Disney Company, Movies & TV, Movies, Television

Posted on November 1, 2017 by Mike Mack
Blue and purple banshee toy with sweeping wings and a long neck, inspired by Pandora – The World of Avatar, displayed against a white background. An imaginative souvenir for guests seeking to bring home the magic of Pandora from Disney’s Animal Kingdom.
Current Price: $84.99
Purchase

Pandora – The World of Avatar interactive Banshee toys available now on shopDisney

Current Price: $84.99
Purchase

in Walt Disney World, The Walt Disney Company, Movies & TV, Movies, Avatar

Colorful droids and a robot mechanic in a futuristic repair bay inspired by Star Wars: The Last Jedi, with the iconic STAR WARS logo overlay—inviting visitors to step into an immersive VR adventure unlike anything else at a world-class entertainment destination.

New “Star Wars: The Last Jedi” VR experience “Droid Repair Bay” coming to North American Nissan dealerships

in Entertainment, Star Wars, Video Games, Theater

Posted on November 1, 2017October 11, 2024 by Mike Celestino
A small boat in a harbor next to a body of water

Loews Hotels plans to announce its ‘largest investment so far in Orlando’ soon

in Theme Parks, Universal Orlando, Travel, Hotel

Posted on November 1, 2017October 14, 2024 by Mike Mack
A grand piano with sheet music stands in an old-fashioned, softly illuminated parlor at a haunted attraction, surrounded by lush plants and ornate framed portraits. The spooky decor and shadowy ambiance create the chilling atmosphere of a ghostly theme park maze where eerie melodies and nightmarish echoes linger.

9 Haunted Nightmares You Can Experience Any Time Of Year

in Walt Disney World, The Walt Disney Company, Entertainment

Posted on November 1, 2017September 15, 2025 by Michael Gavin
Crispy chips with fresh guacamole, a halved avocado, and a refreshing glass of orange juice served on a festive tablecloth bring the lively cuisine of Epcot’s Mexico Pavilion to your Disney dining experience.

Choza de Margarita to open soon at Mexico Pavilion in Epcot World Showcase

in Walt Disney World, The Walt Disney Company, Theme Parks, Food, Travel

Posted on November 1, 2017November 1, 2017 by Mike Mack
The “Safehouse ’77” black vinyl record, featuring a keyhole graphic atop a gold 1970s-style backdrop, channels the mystery and excitement of a Hollywood spy adventure—an eye-catching piece that calls out to immersive entertainment seekers and theme park fans who love secret missions and interactive storytelling.

INTERVIEW – “Safehouse 77” immersive theater creator discusses his 1970s spy thriller experience in Los Angeles

in Theater

Posted on November 1, 2017September 3, 2024 by Jeff DePaoli
Visitors stroll along the lively nighttime boardwalk at an amusement park, passing by the glowing lights of the classic Haunted House attraction and soaking in the electrifying, spooky atmosphere.

VIDEO – The Dark Ride Project seeks to archive haunted amusement park attractions in virtual reality

in Theme Parks, Technology, Haunted Attractions

Posted on November 1, 2017 by Mike Celestino 1 Comment
Kids enjoy a festive photo op with SeaWorld Orlando’s reindeer characters, surrounded by dazzling holiday lights during the park’s magical Christmas Celebration at night.

SeaWorld Orlando’s Christmas Celebration promises new festivities, Holiday classics for the whole family

in Entertainment, Theme Parks, SeaWorld

Posted on November 1, 2017 by Mike Mack 1 Comment
A plague doctor character poses next to three eerie, Krampus-inspired holiday ornaments featuring creepy faces, creating a spooky holiday atmosphere perfect for a haunted theme park attraction.

These “Krampus” decorations will let you keep the spooks rolling through the holiday season

in Movies & TV, Movies, Merchandise

Posted on November 1, 2017August 22, 2023 by Mike Mack
  • ← Previous
  • 1
  • …
  • 1,386
  • 1,387
  • 1,388
  • 1,389
  • 1,390
  • …
  • 1,646
  • Next →

Merchandise (See More)

Classic Petunia Pickle Bottom backpack featuring black-outlined Mickey and Minnie faces on a white background, complete with two front zippered pockets—an ideal accessory for Disney parkgoers to showcase their love for Mickey and Minnie while exploring the magic of Disney World or Disneyland.
Current Price: $143.92
Purchase

Show your Disney pride with this Mickey and Minnie backpack from Petunia Pickle Bottom

Current Price: $143.92
Purchase

in Uncategorized

Disney Princess Dinnerware Set
Current Price: $109.99
Purchase

Disney Princess Dinnerware Set Will Enchant Your Royal Table

Current Price: $109.99
Purchase

in Movies & TV

Mickey Mouse Tervis
Current Price: $25.64
Purchase

Celebrate The Many Mickeys From Over The Years With This Mickey Birthday Tervis Tumbler

Current Price: $25.64
Purchase

in Food

Disney Jeopardy • Test Your Knowledge • 26 Clue Trivia Game

https://www.youtube.com/watch?v=g8isq3JM34s

Inside the Magic: Your Ultimate Source for Themed Entertainment Coverage

Inside the Magic is the world’s largest website for fans of Disney World, Disneyland, Marvel, and Star Wars.

Founded in 2005, Inside the Magic has evolved from a small central Florida-based website and weekly podcast into the comprehensive multimedia experience it is today. We focus on bringing you all things fun so you can plan your theme park vacation, enjoy Disney at home, and more.

© 2005–2026 JAK Schmidt, Inc. All rights reserved.

  • YouTube
  • Facebook
  • Twitter

ABOUT

CONTACT US | ADVERTISE ON ITM

PRIVACY POLICY & TERMS OF SERVICE

By using this site you agree to our privacy policy. The material on this site may not be reproduced, distributed, transmitted, cached, or otherwise used, except with the prior written permission of Inside the Magic.