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A snowy owl soars through the night sky with one wing lifted, gliding over dark treetops in a scene that channels the enchanting world of wizardry adventures, evoking magical journeys like those at Wizard School Escape or Harry Potter Escape Oshawa.

Escape Route: Oshawa Ontario’s Harry Potter-inspired Wizard School Escape

By Michael Gavin

Fans gather under the night sky in front of the glowing façade of The Great Movie Ride at Disney’s Hollywood Studios, surrounded by palm trees and iconic architecture, celebrating a special After-Hours Meet-Up featured on the Disney Parks Blog.

Disney Parks Blog hosted a walking tour of The Great Movie Ride at their After-Hours Meet-Up

By Sean Sposato

Cinderella greets guests with arms outstretched, wearing her sparkling blue gown, set against a bright white backdrop in iconic Disney style.

VIDEO: Disney Style unveils Cinderella-inspired dress at San Diego Comic-Con 2017

By Mike Mack

Guests enjoy swimming and lounging at Margaritaville Resort Orlando’s vibrant tropical pool, surrounded by swaying palm trees, a lively thatched-roof bar, and bursts of colorful flowers—an inviting oasis in the heart of Orlando’s entertainment district.

Margaritaville Resort Orlando breaks ground on a carefree tropical vacation destination

By Sean Sposato

More From Featured

A family of three—two adults and a teen—pose together against a dark backdrop, looking thrilled after scoring their Harry Potter and the Cursed Child tickets for an unforgettable London theatre experience.

London’s “Harry Potter and the Cursed Child” releasing 400 tickets to honor real-life date of book epilogue

in Entertainment, Harry Potter, Theater

Posted on July 28, 2017 by Cristina Sanza

IMAX theater at the theme park, featuring rows of sleek black seats and a massive curved screen lit up with “IMAX IS BELIEVING,” offering guests an unbeatable spot to experience heart-pounding 3D attractions and immersive blockbuster movies.

IMAX moving away from 3D films, citing audience preference for old-school 2D movies

in Movies & TV, Movies, Technology

Posted on July 28, 2017October 22, 2025 by Cristina Sanza

The Dress Shop on Cherry Tree Lane sign displayed alongside stylish mannequins in dresses and sandals, featuring the latest Disney-inspired fashions recently restocked at this boutique in Walt Disney World.

The Dress Shop finally fully restocked after initially selling out at Walt Disney World

in Walt Disney World, The Walt Disney Company, Theme Parks, Movies, Merchandise, Travel

Posted on July 27, 2017 by Sean Sposato

Marvel Boutique storefront at Universal’s Islands of Adventure, featuring a bold “Boutique” sign and showcasing superhero figures and comic book merchandise inside.

PHOTOS: Marvel Boutique shows off the stylish side of comic books at Universal’s Islands of Adventure

in Entertainment, Theme Parks, Marvel, Merchandise, Universal Orlando

Posted on July 27, 2017 by Mike Mack

Universal Orlando’s Mardi Gras 2018 celebration lights up the night as festive crowds cheer for a stilt-walking performer in a vibrant costume who greets guests along the lively Fat Tuesday parade route.

Mardi Gras 2018 dates announced for Universal Orlando’s longest Fat Tuesday celebration yet

in Theme Parks, Universal Orlando, Events

Posted on July 27, 2017September 2, 2024 by Mike Mack

Michael Myers poses in front of the chillingly accurate Halloween Myers House replica in North Carolina, surrounded by festive pumpkins for a true horror fan’s photo op.

Live your nightmares by moving into a “Halloween” Myers House replica in North Carolina

in Movies & TV, Movies, Haunted Attractions

Posted on July 27, 2017August 22, 2023 by Mike Mack

Exclusive Disney Parks magic comes alive with this limited-edition orange MagicBand showing off a bold “Big Thunder” motif, paired alongside a vibrant blue tee starring Mickey Mouse in his iconic vintage style.

Current Price: $27.99

YesterEars releases retro Disney Theme Park MagicBand & T-shirts, available now for a limited time

Current Price: $27.99

in The Walt Disney Company

The Pink Power Ranger strikes a heroic pose in front of iconic Star Wars characters and a futuristic control panel backdrop at San Diego Comic-Con 2017.

VIDEO: Disney movie star Lupita Nyong’o goes undercover as Pink Power Ranger at San Diego Comic-Con 2017

in The Walt Disney Company, Entertainment, Marvel, Star Wars, Events

Posted on July 26, 2017September 2, 2024 by Mike Celestino

A guest enjoys the Magic Bench experience at an indoor attraction, sharing a laugh with lively animated characters like a playful giant frog.

VIDEO: Disney shows off demo for new Magic Bench that lets guests interact with animated characters

in The Walt Disney Company, Technology

Posted on July 26, 2017 by Mike Mack

John Powell, with his signature short gray hair and glasses, beams under the glow of a spotlight as he looks to the side, capturing the excitement of scoring Star Wars: Han Solo just like a live performance at a theme park celebration.

“How to Train Your Dragon” composer John Powell to score Han Solo “Star Wars” spinoff movie

in Entertainment, Movies & TV, Movies, Star Wars, Music

Posted on July 26, 2017 by Mike Celestino

A mother and child relax on a heart-shaped pink couch, sharing a story together in a room styled with playful Disney-themed décor, their book open atop a bold black and white striped rug that adds to the magical atmosphere.

Current Price: $1779

Mickey-shaped chair from Ethan Allen is the perfect furniture for Disney lovers

Current Price: $1779

in The Walt Disney Company

Guests geared up with glowing equipment venture through a dark, vividly lit cave, one holding a fiery torch—fully immersed in the thrilling Curse of the Serpent’s Eye adventure at The Void VR experience.

The Void VR firm to launch first original experience “Curse of the Serpent’s Eye”

in Video Games, Theater

Posted on July 26, 2017September 24, 2024 by Mike Celestino

Four Dooney & Bourke handbags featuring Haunted Mansion and Madame Leota-inspired purple and black patterns, showcased on a light backdrop—perfect for Disney Parks fans and collectors.

Current Price: $48 - $268

New “Madame Leota” Dooney & Bourke collection now available for designer Haunted Mansion style

Current Price: $48 - $268

in The Walt Disney Company

A neon-lit alley at night, lined with vibrant signs in multiple languages, sets the stage for a Blade Runner 2049-inspired cityscape—an immersive, futuristic experience reminiscent of a themed entertainment district.

“Blade Runner 2049” virtual reality experience for Gear VR lets you hunt Replicants from home

in Movies & TV, Movies, Theater, Technology

Posted on July 26, 2017October 14, 2024 by Cristina Sanza

Three vibrant Star Wars attraction posters—featuring the iconic Hoth snow battle, a soaring X-wing starfighter, and the epic Endor forest duel—bring cinematic adventure to life on a green-themed wall, evoking the excitement of immersive theme park experiences.

Upgrade Your Space With This Pop Culture Artwork – Star Wars & Marvel, Retro Arcade, and More

in Entertainment, Star Wars, Merchandise

Posted on July 26, 2017July 26, 2017 by ITM Store

Fans in cosplay explore exclusive Star Wars and Marvel merchandise at a neon-lit retro diner booth beneath a vibrant red roof, immersed in the lively atmosphere of San Diego Comic-Con.

VIDEO – Enter a futuristic Los Angeles with the “Blade Runner 2049” offsite experience at San Diego Comic-Con 2017

in Movies & TV, Movies, Events, Theater

Posted on July 25, 2017October 14, 2024 by Mike Celestino

Nickelodeon’s vibrant orange sign towers over the bustling crowds at San Diego Comic-Con, surrounded by an oversized pineapple and eye-catching displays. Fans eagerly explore exclusive Star Wars merchandise in an atmosphere buzzing with fun and entertainment, reminiscent of a theme park experience.

VIDEO – Visit SpongeBob’s pineapple under the sea in Nickelodeon booth at San Diego Comic-Con 2017

in Movies & TV, Television, Events

Posted on July 25, 2017July 25, 2017 by Mike Celestino

The iconic Minnie Van—a red Chevrolet SUV covered in cheerful white polka dots—waits by lush greenery, bringing touches of Disney magic to the streets just like at Walt Disney World.

VIDEO: Take a peek inside Walt Disney World’s new ‘Minnie van’ transportation

in Walt Disney World, The Walt Disney Company, Theme Parks, Featured, Travel

Posted on July 25, 2017 by Sean Sposato

Batman and The Flash costumes from the Justice League are showcased in glass display cases at a themed entertainment exhibit, giving fans an up-close look at the legendary superhero suits.

VIDEO – Catch up with cinematic DC superheroes in “Justice League” booth displays at San Diego Comic-Con 2017

in Entertainment, Movies & TV, Movies, Events, DC

Posted on July 25, 2017October 7, 2024 by Mike Celestino

A Halloween Horror Nights scareactor in a terrifying costume sits beside a visibly nervous guest, while another visitor snaps their photo at the table during the popular Scareactor Dining Experience at Universal Orlando.

Scareactor Dining Experience opens for reservations at Universal Orlando’s Halloween Horror Nights

in Theme Parks, Universal Orlando, Food, Travel, Haunted Attractions

Posted on July 25, 2017October 17, 2024 by Mike Mack

Two Marvel action figures stand side by side, one brandishing a gun, both decked out in cool jackets and posed for adventure—just like exclusive collectibles you’d find at a Marvel-themed attraction or during unforgettable Comic-Con celebrations.

VIDEO – Tour hundreds of new Marvel, Star Wars toys in Hasbro booth at San Diego Comic-Con 2017

in Entertainment, Marvel, Star Wars, Merchandise, Events

Posted on July 25, 2017July 25, 2017 by Mike Celestino

A thrilling aerial shot of the Great Wall of China as seen from a virtual themed adventure, complete with an interactive pop-up detailing legendary tales and highlights about the wall’s towers—much like exploring a top attraction through an immersive experience at a theme park.

VIDEO: Google Expeditions invites you to visit the Great Wall of China, Taj Mahal and more

in Travel, Theater, Technology

Posted on July 25, 2017July 25, 2017 by Mike Mack

A guest wearing a VR headset beams with excitement as they encounter K-2SO, the towering droid from Rogue One: A Star Wars Story, inside an immersive sci-fi attraction.

VIDEO: “Star Wars: Rogue One” droid K-2SO comes to life in new ILMxLab demo

in The Walt Disney Company, Entertainment, Movies & TV, Movies, Star Wars, Theater, Technology

Posted on July 25, 2017September 24, 2024 by Mike Mack

DC’s legendary superhero team, including icons like Batman, Wonder Woman, and Superman, assemble in full costume on dramatic rocky terrain under dramatic clouds—capturing the cinematic excitement guests experience during Warner Bros. immersive attractions and DC Universe live shows at major entertainment destinations.

Warner Bros. announced an impressive lineup of DC movies at San Diego Comic-Con 2017

in Entertainment, Movies & TV, Movies, Events

Posted on July 24, 2017October 8, 2024 by Mike Mack

Vibrant Art Deco Disney store in Downtown Disney, featuring eye-catching colorful columns, a bold Mickey Mouse sign, and expansive windows welcoming guests at the lively street corner.

Disneyland announces closing of Build-A-Bear, Chapel Hats, Ridemakerz to make way for new dining facilities at Downtown Disney

in The Walt Disney Company, Disneyland Resort, Theme Parks, Merchandise

Posted on July 24, 2017 by Cristina Sanza

Scary Snow White, with striking blue skin and an apple in hand, turns heads among the crowds at San Diego Comic-Con, commanding attention as one of the event’s standout cosplay stars.

VIDEO: Best Cosplay of San Diego Comic-Con 2017 – Marvel, DC, Disney, Star Wars, & More

in The Walt Disney Company, Entertainment, Marvel, Star Wars, Events, Pixar, Cosplay

Posted on July 24, 2017July 25, 2017 by Ricky Brigante

Thor, radiating with glowing blue eyes and crackling lightning, strikes a heroic pose in his battle-ready armor inspired by Thor: Ragnarok as he prepares to thrill fans.

SDCC 2017: Marvel follows up D23 Expo by amping up excitement from “Thor: Ragnarok,” “Black Panther”

in The Walt Disney Company, Entertainment, Movies & TV, Marvel, Movies, Events

Posted on July 23, 2017July 23, 2017 by Ricky Brigante

A bearded actor beams under dramatic theme park lighting, with one side of his face shrouded in shadow and the other softly illuminated, channeling the thrilling vibe of The Walking Dead attraction as teased at San Diego Comic-Con’s season 8 reveal.

VIDEO: The Walking Dead season 8 trailer debuted at San Diego Comic-Con 2017

in Entertainment, Movies & TV, Television, Events

Posted on July 21, 2017July 21, 2017 by Mike Mack

Uma and Evie from Disney Descendants 2 on display in their original Hasbro packaging, complete with character-themed accessories—perfect for fans of the hit Disney Channel movie.

PREVIEW: Disney’s “Descendants 2” dolls from Hasbro capture the fashion-forward style featured in tonight’s premiere

in The Walt Disney Company, Movies & TV, Merchandise, Television

Posted on July 21, 2017October 14, 2024 by Cristina Sanza

Three divided meal trays set atop vibrant tabletops, each surrounded by fun Comic-Con and Game of Thrones-themed props, bring a taste of fandom to your table—an immersive dining experience made for XFinity TV fans ready to relive pop culture moments.

VIDEO: XFinity TV themed dining experience inspired by Game of Thrones, Luke Cage delights at San Diego Comic-Con 2017

in Movies & TV, Television, Events, Food, Travel

Posted on July 21, 2017July 21, 2017 by Cristina Sanza

A purple unicorn plush toy is displayed alongside a sleek black and gold robot action figure, creating a magical collector’s pairing reminiscent of the unique limited-edition exclusives found at Comic-Con pop culture events.

VIDEO: New toys from Marvel, Star Wars and more previewed during Hasbro event at San Diego Comic-Con 2017

in Merchandise, Events

Posted on July 21, 2017 by Cristina Sanza

Supergirl in her classic blue suit and red cape stands ready for action, instantly recognizable with her blonde hair and signature “S” emblem—an exciting collectible you might spot at DC Universe attractions.

VIDEO: DC Comics unveils new collectibles of Batman, Supergirl and more at San Diego Comic-Con 2017

in Entertainment, Merchandise, Events

Posted on July 21, 2017 by Cristina Sanza

Two women enjoying a day at Disneyland, one with vibrant red hair dressed in a fashionable Her Universe dress and blazer, the other with short dark hair wearing a chic blouse, both smiling amid the park’s lively atmosphere.

Current Price: $24.99 - $59.99

“Star Wars” Her Universe collection from ThinkGeek brings fangirl style to work with chic dresses, leggings and more

Current Price: $24.99 - $59.99

in Entertainment, Star Wars

Chilling American Horror Story season 7 character sporting a white bandaged mask with dark eye holes and a sinister, stitched grin—an eerie look perfect for thrilling haunted attractions.

VIDEO: American Horror Story season 7 teaser reveals terrifying new character

in Movies & TV, Theme Parks, Universal Orlando, Television, Universal Studios Hollywood, Haunted Attractions

Posted on July 20, 2017September 24, 2024 by Mike Mack

Young Padawan pilots a Radio Flyer Luke Skywalker’s Landspeeder over sandy terrain, bringing the magic of Star Wars adventures to life. Text on the image reads “Luke Skywalker’s Landspeeder.”.

Luke Skywalker’s Landspeeder by Radio Flyer will make “Star Wars” fans want to shrink down to kid-size

in Entertainment, Movies & TV, Movies, Star Wars, Merchandise

Posted on July 20, 2017 by Cristina Sanza

Aladdin and Abu Funko Pop figures soar on a magic carpet, displayed alongside their collector’s box. This limited-edition Disney set, featured at San Diego Comic-Con 2017, is a must-have for fans of classic park attractions and magical adventures.

Funko Pop! exclusives for San Diego Comic-Con 2017 include Disney favorites from “Aladdin” and more

in The Walt Disney Company, Merchandise, Events

Posted on July 20, 2017 by Cristina Sanza

Exclusive Pandora MagicBands and commemorative patch, showcasing vibrant “Pandora Valley of Mo’ara” artwork with iconic floating mountains, a stunning sunset, and a majestic banshee soaring above—perfect for fans visiting Disney’s Animal Kingdom.

Current Price: $32.99

Colorful new limited edition Pandora MagicBands available now

Current Price: $32.99

in Walt Disney World, The Walt Disney Company, Movies & TV, Theme Parks, Movies, Artwork

Loot Crate box bursting with a comic book, Groot figure, T-shirt, and superhero collectibles, channeling the thrill of a theme park gift shop haul for pop culture fans and amusement seekers.

Loot Crate Is the Ultimate Gear-fest for Comic & Game Lovers

in The Walt Disney Company, Entertainment, Marvel, Star Wars, Merchandise

Posted on July 19, 2017July 17, 2017 by ITM Store

A gloved man on a boat hams it up by pulling a funny face and sticking out his tongue against an ocean backdrop, looking like he’s going full Halloween Horror Nights mode—maybe channeling his best Richard Dreyfuss while ready to jump into a themed scare-actor role on the high seas.

“Jaws” star Richard Dreyfuss making rare convention appearance at Spooky Empire this fall

in Movies & TV, Movies, Events

Posted on July 19, 2017 by Cristina Sanza

A narrow city street with a building in the rain

Harry Potter magic coming to major shopping destinations for “Christmas in the Wizarding World”

in Entertainment, Movies & TV, Theme Parks, Movies, Merchandise, Universal Orlando, Harry Potter, Universal Studios Hollywood

Posted on July 18, 2017October 8, 2024 by Mike Mack

A vibrant Día de los Muertos skeleton statue dressed in a festive hat and holding bright flowers, set against a backdrop of papel picado decorations—showcasing the lively atmosphere of Disney California Adventure’s seasonal celebration.

New Dia de los Muertos seasonal celebration announced for Disney California Adventure this fall

in The Walt Disney Company, Disneyland Resort, Movies & TV, Theme Parks, Movies, Events

Posted on July 18, 2017 by Cristina Sanza

VIDEO: Disney reveals inner workings of intricate Na’vi Shaman animatronic from ‘Avatar’ land at Walt Disney World

in Walt Disney World, The Walt Disney Company, Theme Parks, Technology

Posted on July 18, 2017 by Cristina Sanza

Beloved Disney princesses in vibrant, detailed gowns pose together and smile in front of a crisp white backdrop, capturing the magical atmosphere fans experience at Disney parks.

D23 EXPO 2017: Day 3 Highlights – A look back at Disney theme park, movie, and music history

in The Walt Disney Company, Events

Posted on July 17, 2017September 3, 2024 by Mike Celestino

Disney fans watch as a pianist accompanies a vocalist performing “A Kiss Goodnight” live on stage at D23 EXPO 2017, surrounded by blue and white stage lights that evoke the enchanting atmosphere of classic Disney music events.

D23 EXPO 2017: “A Kiss Goodnight” unites legendary Disney songwriter and animator across musical history, performance

in The Walt Disney Company, Events, Music

Posted on July 17, 2017July 17, 2017 by Ricky Brigante

Seven Disney legends and creators stand onstage at D23 EXPO 2017, sharing stories beneath a dazzling display of lights and lush greenery, as fans celebrate the unforgettable legacy of The Lion King and classic Disney films.

D23 EXPO 2017: “The Lion King” panel looks back at legacy of animated Disney classic with original voice stars

in The Walt Disney Company, Movies & TV, Movies, Events

Posted on July 17, 2017September 3, 2024 by Mike Celestino

Guests soar through the air in vibrant swings on the iconic spinning carousel, set against a brilliant blue sky dotted with clouds, showcasing the exhilarating atmosphere and lively spirit that make theme parks a summer favorite.

4 Fitness Trackers That Will Keep You Trendy & Active at Theme Parks This Summer

in Theme Parks, Merchandise, Technology

Posted on July 17, 2017 by ITM Store

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Inside the Magic is the world’s largest website for fans of Disney World, Disneyland, Marvel, and Star Wars.

Founded in 2005, Inside the Magic has evolved from a small central Florida-based website and weekly podcast into the comprehensive multimedia experience it is today. We focus on bringing you all things fun so you can plan your theme park vacation, enjoy Disney at home, and more.

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