Many of the decisions that The Walt Disney Company has made in regard to the Star Wars: Galactic Starcruiser hotel have left fans confused and, frankly, frustrated.
Now, despite the fact that Disney has billed its Star Wars hotel as the most immersive experience Imagineers have created — when it was originally announced at the 2017 D23 Expo in Anaheim, California, Disney purported that, for the first time, fans of a galaxy far, far away could truly become part of the Star Wars story, even role-playing as their own Star Wars characters if they so choose — fans have noticed that the company already seems to be changing the level of immersion Guests will experience in a subtle way.
Credit: Screenshot via Disney
In the screenshot above, you can see that the “What’s Included” section of the Starcruiser planning page reads:
Your Star Wars: Galactic Starcruiser vacation package includes:
2-night stay in a cabin or suite
Ongoing, immersive and interactive entertainment, where choices determine your experience*
Food and beverages on the starcruiser (excluding alcoholic and specialty beverages) and a quick-service meal at Docking Bay 7 Food and Cargo or other select locations at Disney’s Hollywood Studios**
Admission to Disney’s Hollywood Studios for your planetary excursion to Star Wars: Galaxy’s Edge
Valet parking
Exclusive Star Wars: Galactic Starcruiser MagicBand
Previously, the “MagicBand” was referred to as a “Databand” to stay consistent with the Star Wars story and the larger Star Wars universe. Now, however — perhaps in a bid to appeal to those Disney Parks fans outside of the Star Wars fandom — Disney is referring to the bracelets with the more universally well-known “MagicBand” term.
Although this is a subtle change in syntax, it is telling. Despite assertions that the company is “pleased with demand” for the Star Wars-themed hotel, cancelations have been pouring in, so appealing to as wide of an audience as possible is undoubtedly top of mind for Disney executives.
What do you think about Disney already changing certain things about the level of immersion the Starcruiser offers?
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