After $10 Mill. Razor Crest Fiasco, Hasbro Takes Money For New ‘Star Wars’ Project

in Merchandise, Star Wars

grogu in razor crest cockpit

Credit: Lucasfilm

Hasbro — the officially licensed toy purveyor for both Star Wars and Marvel Studios — launched its HasLab crowdfunding website several years ago. In 2018, the company received enough funding to create Jabba the Hutt’s Khetanna sail barge with approximately 10,000 backers.

hasbro haslab mandalorian razor crest
Credit: Hasbro/HasLab

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Then, last year, HasLab received enough money to create Din Djarin’s (Pedro Pascal) Razor Crest ship from The Mandalorian in a single day.

Unfortunately, the project launched right before the actual Razor Crest in Jon Favreau and Dave Filoni’s hit Star Wars series was destroyed with a single strike from Moff Gideon’s (Giancarlo Esposito) Imperial cruiser in The Mandalorian Season 2, Episode 6 (“Chapter 14: The Tragedy”).

razor crest destroyed
Credit: Lucasfilm

Related: Life-Size ‘Mandalorian’ Razor Crest Has Met Its Demise

Djarin, Boba Fett (Temuera Morrison), and Fennec Shand (Ming-Na Wen) looked on helplessly from the surface of planet Tython while Gideon not only destroyed the pre-Imperial ship, but absconded with tiny Grogu (AKA “Baby Yoda”).

(l-r) fennec shand, boba fett, and din djarin in the mandalorian chapter 14
Credit: Lucasfilm

Related: Hasbro Has Turned Grogu Into a Lightsaber

The situation garnered a great deal of online backlash, with Star Wars fans angry that Hasbro took over $10 million to create a Razor Crest model when their team was almost certainly aware of the ship’s upcoming destruction the very week that preorders ended.

malakili the rancor in return of the jedi
Credit: Lucasfilm

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Now, for the first time since the Razor Crest fiasco, HasLab is accepting money from crowdfunders for a new Star Wars project — Malakili the rancor from Star Wars: Episode VI – Return of the Jedi (1983), the final film in George Lucas’s original trilogy.

star wars episode vi rancor and luke skywalker
Credit: Lucasfilm

Related: ‘Star Wars’ Is Helping Hasbro Survive the Pandemic shared details about this new HasLab Star Wars The Black Series project:

The towering hulk of muscle who greeted Luke Skywalker in the shadowy pit beneath Jabba the Hutt’s throne room is poised to make a comeback.

Although bested by the Jedi in Star Wars: Return of the Jedi, this morning Hasbro announced plans to bring the sharp-toothed beast into the 6-inch scale Star Wars: The Black Series line if the brand’s next HasLab crowd-funded campaign reaches its target for production.

“Following the success of the previous two HasLab campaigns for Star Wars: The Vintage Collection, our team is so thrilled to offer fans the first-ever HasLab project from The Black Series – the Rancor!” says Michael Ballog, Hasbro’s vice president for the Star Wars brand. “We hope fans of The Black Series line are prepared for this iconic creature to join their 6-inch-scale collections.”

Related: Gina Carano Convinces Fans She’s Returning to ‘Star Wars’

marvel legends galactus figure haslab
Credit: HasLab/Hasbro

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The HasLab Hasbro Pulse website is currently accepting funding for a Marvel Legends Galactus action figure [above]. Although the start date for the rancor project has not been released, it will presumably be after the Galactus funding run ends on August 30, 2021.

star wars the black series hasbro
Credit: Hasbro Pulse

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Star Wars The Black Series and Star Wars The Vintage Collection are the two most popular lines of Hasbro Star Wars toys. The Black Series — which features poseable figures of iconic characters like Ahsoka Tano, bounty hunter Cad Bane, Millennium Falcon pilot Han Solo, Princess Leia Organa, X-Wing ace Wedge Antilles, Darth Revan, Obi-Wan Kenobi, Din Djarin, Lando Calrissian, Rey and more — is officially described as:

Collectors can imagine the biggest battles and missions in the Star Wars saga with figures from Star Wars The Black Series! With exquisite features and decoration, this series embodies the quality and realism that Star Wars devotees love.

Will you give money to this new Star Wars crowdfunding project or did the Razor Crest debacle make you wary?

in Merchandise, Star Wars

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