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Top Stories

  • Emma Watson (Hermione), Rupert Grint (Ron) and Daniel Radcliffe (Harry) in 'Harry Potter and the Deathly Hallows'

    ‘Harry Potter’ Grave Site Forces $500 Million Reroute as Fandom Fights Back

    By Alessia Dunn

  • Guests enjoy a sunny day at Disney Springs outside of the World of Disney store

    Disney Gift Cards Now Rejected at Multiple Disney World Locations

    By Alessia Dunn

  • The iconic Disneyland Railroad train station is seen with a classic red train at the platform, adorned with red, white, and blue bunting. The building is surrounded by well-maintained landscaping, flowers, and trees, with blue skies and a flag atop the roof.

    Official Notice: Disneyland Removes Full-Year Theming as 6 Closures Follow

    By Alessia Dunn

  • The entrance to Disney World's Animal Kingdom theme park.

    Disney World Guests Are Losing a Familiar Park Feature as New Replacements Take Over

    By Brittni Ward

All News

Jedi wielding lightsabers strike a pose for photos with fans at Star Wars Celebration, bringing the excitement of the galaxy far, far away to life.

Star Wars Celebration V in summary: Costumes, celebrities, collectibles, convention floor – and yes, a few Slave Leias

in Movies, Merchandise, Events

Posted on August 27, 2010September 1, 2024 by Ricky Brigante 1 Comment
A stack of skulls glowing with haunting blue-green light and entwined with dried vines captures the spine-chilling essence of Universal Orlando’s 2010 Halloween Horror Nights, instantly transporting fans back to one of the event’s most unforgettable haunted attractions.

Interview: More Halloween Horror Nights 2010 details emerge from Universal Orlando’s designers

in Theme Parks, Universal Orlando, Events

Posted on August 26, 2010September 23, 2024 by Ricky Brigante
A trio of scenes: a guest in striking goth makeup ready for spooky festivities, Mickey and Minnie Mouse celebrating at Mickey's Not-So-Scary Halloween Party in their festive costumes, and a chilling monster with its mouth agape adding to the Halloween thrills.

Poll: Choose your Central Florida fright – Halloween Horror Nights, Howl-O-Scream, or Mickey’s Not-So-Scary Halloween Party

in Walt Disney World, Entertainment, Theme Parks

Posted on August 26, 2010August 22, 2023 by Ricky Brigante 3 Comments
Two fairies greet guests with bright smiles in front of a vibrant Pixie Hollow-inspired forest scene at Magic Kingdom, evoking the enchanting atmosphere of the park’s fairy meet-and-greet area.

Disney’s newest fairy Vidia joins Tinker Bell for meet-and-greets in Pixie Hollow at the Magic Kingdom

in Walt Disney World, The Walt Disney Company, Theme Parks, Movies

Posted on August 26, 2010August 26, 2010 by Ricky Brigante
FEAR REVEALED XV" stands out against a shadowy backdrop with ghostly, menacing faces lurking just behind the title, capturing the spine-chilling vibe of Universal Orlando's Halloween Horror Nights and its iconic haunted mazes.

Full details for Halloween Horror Nights 2010 theme revealed by Universal Orlando including 8 haunted houses, 6 scare zones

in Theme Parks, Universal Orlando, Events

Posted on August 25, 2010September 23, 2024 by Ricky Brigante 41 Comments
Close-up of menacing, blood-dripping fangs next to the chilling message: "A new age of darkness will be revealed, August 26." The sinister fear creature emerges from the shadows—experience it exclusively at Halloween Horror Nights, Universal Orlando.

Halloween Horror Nights 20 summons a “Fear creature” to bring “a new age of darkness” to Universal Orlando

in Theme Parks, Universal Orlando, Events

Posted on August 25, 2010 by Ricky Brigante 4 Comments
A terrifying monster with menacing fangs and spiked features, glowing under dramatic yellow-orange lights, dominates the scene at Universal Orlando’s Halloween Horror Nights—setting the perfect spine-tingling atmosphere for thrill-seekers.

Universal Orlando’s new “Horror Nights: The Hollowed Past” haunted house will pay tribute to past years at Halloween Horror Nights 20

in Theme Parks, Movies, Universal Orlando

Posted on August 25, 2010August 22, 2023 by Ricky Brigante 3 Comments
ButterBeer

Wizarding World Of Harry Potter’s Butterbeer Nutritional Information

in Universal Studios

Posted on August 25, 2010November 15, 2022 by Ricky Brigante 2 Comments

VIDEO: World of Cars Online premiere event

Posted on August 23, 2010 by Ricky Brigante
World of Cars

Disney/pixar’s World Of Cars Online Brings Free Radiator Springs Fun To Your Web Browser

in The Walt Disney Company

Posted on August 23, 2010September 2, 2024 by Josh Daws 9 Comments
Book cover for "Two Guys Named Joe," surrounded by lively cartoon sketches of classic Disney characters, appealing to Disney Park enthusiasts and animation fans gearing up for a special signing event at Disneyland.

Disneyland book signing: A Guy Named John writes new book about Two Guys Named Joe

in The Walt Disney Company, Theme Parks, Merchandise

Posted on August 20, 2010July 3, 2020 by Amy Rocchio 1 Comment
Glass vials filled with a deep red liquid hang in the shadows of a dimly lit haunted maze, capturing the spine-tingling vibe of 2010’s iconic scare zones and delivering that signature all-alone terror found at Busch Gardens Howl-O-Scream.

Busch Gardens Howl-O-Scream 2010 reveals details on new scare zones, shows, and haunted houses, including first-ever “all-alone experience”

in Theme Parks, Events, Busch Gardens

Posted on August 20, 2010November 13, 2010 by Ricky Brigante 1 Comment
Spine-chilling hallway scene from Universal Orlando’s Halloween Horror Nights 2010, featuring ominous coffins lining the dim corridor, a ghoulish monster hand reaching out to startle guests, and eerie banners draped across the iconic brick walls in true Horror Nights style.

Universal Orlando teaser video tells Halloween Horror Nights 20 details to be revealed on August 26, 2010

in Theme Parks, Universal Orlando, Events

Posted on August 19, 2010August 22, 2023 by Ricky Brigante

VIDEO: Halloween Horror Nights 20 XX teaser video for Universal Orlando 2010

Posted on August 19, 2010 by Ricky Brigante
Live rock band energizes the crowd with dazzling lights during Busch Gardens Howl-O-Scream 2010 concert event.

Sylvie turns sinister with special severed delivery from Busch Gardens Howl-O-Scream

in Theme Parks, Events, Busch Gardens

Posted on August 19, 2010August 19, 2010 by Ricky Brigante 1 Comment
A playful penguin on shore meets a lively sea lion swimming nearby, capturing the kind of up-close magic guests experience during SeaWorld Orlando’s exclusive behind-the-scenes animal encounters.

SeaWorld behind-the-scenes tours offer up-close animal encounters like no other Orlando theme park

in Theme Parks, SeaWorld

Posted on August 18, 2010August 18, 2010 by Ricky Brigante 6 Comments
Star Tours-inspired spacecraft zoom through a rugged desert canyon beneath a blue sky, capturing Disney adventure excitement.

Star Tours final flight offered to D23 members at Disney’s Hollywood Studios

in Walt Disney World, The Walt Disney Company, Theme Parks, Events

Posted on August 17, 2010August 17, 2010 by Ricky Brigante 2 Comments

VIDEO: Harry Potter and the Forbidden Journey reaches 1 million riders – Reactions

Posted on August 16, 2010 by Ricky Brigante
An imposing Star Wars character in elaborate robes sits on a throne, flanked by two guards in striking red costumes, while a fan dressed as a classic character kneels before them—a live-action reenactment that captures the immersive energy of Star Wars Celebration Orlando and recreates legendary moments like Slave Leia’s audience scene.

The saga concludes in Orlando as Star Wars Celebration V wraps up day 4 – yes, with a few more Slave Leias

in Movies, Events

Posted on August 16, 2010August 16, 2010 by Ricky Brigante 2 Comments
Harry Potter Forbidden Journey

Harry Potter And The Forbidden Journey Ride Hits 1 Million Riders

in Theme Parks

Posted on August 16, 2010July 27, 2023 by Ricky Brigante 5 Comments
Tour to Endor Event

Star Tours Gets Celebrity-filled Send-off During Last Tour To Endor Event At Disney’s Hollywood Studios

in Events

Posted on August 15, 2010May 10, 2021 by Ricky Brigante 5 Comments
Star Wars fans in vibrant, playful costumes, including multiple Slave Leias, gather beneath a giant Death Star centerpiece in the bustling main atrium at Star Wars Celebration.

Star Wars Celebration V day 3 brings more crazy costumes, more celebrities – and yes, even more Slave Leias

in Movies, Events

Posted on August 14, 2010August 16, 2010 by Ricky Brigante 3 Comments
Star Wars characters gather under the Star Wars Celebration V banner at a lively fan event, with several Slave Leia cosplayers adding to the immersive entertainment atmosphere.

Star Wars Celebration V day 2 draws costumed attendees of all shapes and sizes – and yes, more Slave Leias

in The Walt Disney Company, Movies, Events

Posted on August 13, 2010August 13, 2010 by Ricky Brigante 2 Comments
Four imaginative Star Wars vehicle prototypes appear in two rows on a digital display, each boasting bold colors and unique shapes that capture the excitement and creativity Disney fans experienced firsthand at the Collector Panel during Star Wars Celebration V.

Disney Collector Panel reveals new details, toys for Star Tours 2 at Star Wars Celebration V

in Walt Disney World, The Walt Disney Company, Disneyland Resort, Theme Parks, Movies, Merchandise, Events

Posted on August 13, 2010August 13, 2010 by Ricky Brigante 2 Comments
Three triangles showcase a dazzling Star Wars cityscape, dramatic mountains with a soaring spaceship, and fans immersed in a vibrant, high-tech Star Tours environment—embodying the energy and innovation of Disney’s Star Wars Celebration V and the exhilarating launch of Star Tours 2 for park guests.

Disney unveils new Star Tours 2 video, hints at possible new destinations at Star Wars Celebration V

in Walt Disney World, The Walt Disney Company, Disneyland Resort, Theme Parks, Movies, Events

Posted on August 13, 2010October 22, 2025 by Ricky Brigante 2 Comments
Han Solo lookalikes aim their blasters at a crouching fan while R2-D2 rolls by on the right—an iconic photo-op from Star Wars Celebration Orlando, where fans immerse themselves in the ultimate Star Wars experience surrounded by memorabilia and fellow collectors.

Star Wars Celebration V launches in Orlando with presentations, celebrities, collectibles – and yes, plenty of Slave Leias

in The Walt Disney Company, Movies, Events

Posted on August 12, 2010September 2, 2024 by Ricky Brigante 4 Comments
Disney Survey

Surveys Show Disney Considering VIP And Add-on Theme Park Ticket Options For Walt Disney World And Disneyland

in Walt Disney World, Disneyland Resort

Posted on August 11, 2010July 20, 2023 by Ricky Brigante 48 Comments
Inside the Magic" podcast logo displayed on a BlackBerry phone screen, appearing among search results in the BlackBerry Podcasts directory, perfect for theme park fans looking for magical news and Disney insider updates.

Inside the Magic podcast now available for free in new BlackBerry Podcasts directory

in Walt Disney World, The Walt Disney Company, Entertainment, Disneyland Resort, Theme Parks, Universal Orlando, Featured, SeaWorld, Busch Gardens

Posted on August 11, 2010September 2, 2024 by Ricky Brigante
Star Tours at Disneyland illuminated at night, its glowing sign welcoming guests as fans line up for one last intergalactic adventure before the park closes.

Star Tours closing at Disneyland inspires happy memories from the past, concerns for the future

in The Walt Disney Company, Theme Parks, Movies

Posted on August 10, 2010September 1, 2024 by Jeremiah Daws 1 Comment
Mickey and Minnie Mouse join two guests for a cheerful photo in front of a vibrant Disney Store backdrop at Santa Monica Place, all sharing big smiles.

Newest Disney Store redesign opens in tourist-area Santa Monica Place

in The Walt Disney Company, Merchandise, Events

Posted on August 9, 2010August 9, 2010 by Amy Rocchio 5 Comments
Matterhorn Deodorant

Old Spice “Matterhorn” Deodorant Scent Inadvertently Draws Disneyland Fan Crowd

in Merchandise

Posted on August 9, 2010May 11, 2021 by Ricky Brigante 6 Comments
Big Thunder Suite

First Look Inside New Big Thunder Suite At The Disneyland Hotel

in Theme Parks

Posted on August 9, 2010August 23, 2023 by Ricky Brigante 2 Comments
Fans at a themed entertainment event showcase a "Raiders: The Lost Jedi Temple of Doom" banner, celebrating an epic fan film that fuses Indiana Jones adventure with Han Solo's Star Wars thrill—delivering the same once-in-a-lifetime excitement as Last Tour to Endor.

Indiana Jones may meet Han Solo in “Raiders of the Lost Jedi Temple of Doom” during Disney’s “Last Tour to Endor” event

in Walt Disney World, The Walt Disney Company, Theme Parks, Movies, Events

Posted on August 6, 2010 by Ricky Brigante 1 Comment

VIDEO: Disney Store Santa Monica opening and interview with Disney Store president Jim Fielding

Posted on August 6, 2010 by Ricky Brigante

VIDEO: Via Napoli Italian restaurant and pizzeria grand opening at Epcot in Walt Disney World

Posted on August 6, 2010 by Ricky Brigante
Via Napoli

Review: Via Napoli Grand Opening At Walt Disney World’s Epcot Offers Authentic Italian Pizza With Bold Flavors

in Food

Posted on August 6, 2010July 29, 2023 by Ricky Brigante 31 Comments
Ranchi Del Zocalo

Park Secrets: Enjoy Free Drink Refills At Disneyland’s Rancho Del Zocalo

in Theme Parks

Posted on August 5, 2010September 3, 2024 by Jeremiah Daws 1 Comment
An executive inspects the massive, futuristic Optimus Prime helmet on display inside a themed entertainment venue.

Interview: Voice actor Peter Cullen talks Optimus Prime, offers acting advice at BotCon 2010 Transformers convention

in The Walt Disney Company, Theme Parks, Movies, Television, Universal Studios Hollywood

Posted on August 4, 2010September 2, 2024 by Ricky Brigante
Halloween Horror Nights at Universal Studios Hollywood features two clowns—one dressed in red, the other in stars and stripes—lit by blazing torches as they entertain a nighttime crowd in front of a vivid mural. The scene captures Rob Zombie’s twisted carnival aesthetic, amplifying the spine-chilling vibe that makes this event iconic among thrill-seekers and horror fans.

Halloween Horror Nights 2010 at Universal Studios Hollywood to feature Rob Zombie’s “House of 1,000 Corpses” haunted maze

in Theme Parks, Movies, Events, Universal Studios Hollywood

Posted on August 3, 2010August 3, 2010 by Ricky Brigante
Orlando’s convention center buzzes with energy as IAAPA Attractions Expo draws crowds of industry professionals and enthusiasts, surrounded by vibrant arcade games, immersive booths, and the latest innovations from theme parks and entertainment leaders.

Annual IAAPA Attractions Expo commits to 10 years in Orlando

in Theme Parks, Events

Posted on August 3, 2010 by Ricky Brigante
Performers take the stage at Universal Orlando’s Wizarding World, microphones in hand, with vibrant fabrics and wooden set pieces creating a magical backdrop inspired by the beloved Harry Potter universe.

Universal Orlando addresses Wizarding World questions, size restriction concerns from Harry Potter fans during Infinitus 2010

in Theme Parks, Universal Orlando, Events

Posted on August 3, 2010July 27, 2023 by Ricky Brigante 7 Comments
Busch Gardens

Busch Gardens Tampa Bay Teases New Attraction With Personalized Greeting For Inside The Magic

in Busch Gardens

Posted on August 2, 2010May 10, 2021 by Ricky Brigante 4 Comments
A vintage lantern casts an eerie glow over scattered Polaroid photos on a table at Universal Orlando, setting the scene for Halloween Horror Nights 2010. The words "New terrors are developing" hint at the spine-tingling surprises in store, inviting thrill-seekers to experience the chilling anticipation only this iconic event can deliver.

“New terrors are developing” with an update to Universal Orlando’s Halloween Horror Nights 2010 web site

in Theme Parks, Universal Orlando, Events

Posted on July 30, 2010August 22, 2023 by Ricky Brigante 1 Comment

Tangled’s Rapunzel and Flynn Ryder to premiere at Walt Disney World’s Magic Kingdom in new “play and greet” in October

in Walt Disney World, The Walt Disney Company, Theme Parks

Posted on July 30, 2010July 20, 2023 by Ricky Brigante 3 Comments
Collage of Disney and Pixar attraction posters—Ratatouille, Up, Toy Story, WALL-E, Phineas and Ferb—theme park favorites.

Amazon.com’s August $5 MP3 albums include Pixar soundtracks and Disney hits

in The Walt Disney Company, Movies, Music

Posted on July 30, 2010July 30, 2010 by Ricky Brigante
Rapunzel’s Tangled float, classic Disney characters, dancers, and musicians light up the Disneyland parade with vibrant energy.

New “Soundsational” daytime parade headed for Disneyland in 2011 to include Tangled’s Rapunzel, live musicians

in The Walt Disney Company, Disneyland Resort, Theme Parks, Music

Posted on July 30, 2010July 30, 2010 by Ricky Brigante 3 Comments
Live rock band energizes the crowd with dazzling lights during Busch Gardens Howl-O-Scream 2010 concert event.

Female rocker “Sylvie” leads band My X as revealed icon for Busch Gardens Howl-O-Scream 2010

in Theme Parks, Events, Busch Gardens

Posted on July 29, 2010July 29, 2010 by Ricky Brigante 9 Comments
The dazzling Main Street Electrical Parade train glides past Sleeping Beauty Castle, lighting up Disneyland’s night.

Main Street Electrical Parade to continue at Walt Disney World’s Magic Kingdom after Summer Nightastic ends

in Walt Disney World, The Walt Disney Company, Theme Parks

Posted on July 29, 2010July 31, 2019 by Ricky Brigante 5 Comments
A TRON-inspired character in luminous armor parades through the stadium as fireworks dazzle overhead in a breathtaking spectacle.

TRON: Legacy to feature a variety of 3D, cinematic and technological firsts

in The Walt Disney Company, Movies

Posted on July 28, 2010 by Ricky Brigante
The iconic lantern with twisted roots and "Halloween Horror Nights XX" glows at Universal Orlando, setting a chilling mood.

Skip the lines, scream more with Universal Orlando’s new Halloween Horror Nights XX 2010 Frequent Fear Express Pass

in Theme Parks, Universal Orlando, Events

Posted on July 27, 2010August 22, 2023 by Ricky Brigante
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Merchandise (See More)

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Show your Disney pride with this Mickey and Minnie backpack from Petunia Pickle Bottom

Current Price: $143.92
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in Uncategorized

Disney Princess Dinnerware Set
Current Price: $109.99
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Disney Princess Dinnerware Set Will Enchant Your Royal Table

Current Price: $109.99
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in Movies & TV

Mickey Mouse Tervis
Current Price: $25.64
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Celebrate The Many Mickeys From Over The Years With This Mickey Birthday Tervis Tumbler

Current Price: $25.64
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in Food

Disney Jeopardy • Spider-Man Special

https://www.youtube.com/watch?v=Y5AtBDD6G6k

Inside the Magic: Your Ultimate Source for Themed Entertainment Coverage

Inside the Magic is the world’s largest website for fans of Disney World, Disneyland, Marvel, and Star Wars.

Founded in 2005, Inside the Magic has evolved from a small central Florida-based website and weekly podcast into the comprehensive multimedia experience it is today. We focus on bringing you all things fun so you can plan your theme park vacation, enjoy Disney at home, and more.

© 2005–2026 JAK Schmidt, Inc. All rights reserved.

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