Disney’s New 37% Price Increase Is “In Poor Taste,” Fans Lament

in Movies & TV

family watching disney plus

Credit: Disney

Ever since the Disney+ streaming platform debuted on November 12, 2019, Disney fans haven’t been able to get enough of the service.

disney plus presentation
Credit: ABC

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The platform is the streaming home of nearly all of Disney’s subsidiaries, including Walt Disney Animation Studios, Marvel Studios, Lucasfilm/Star Wars, and Pixar Animation Studios.

Since 2019, notably, an entire catalog of Star Wars and MCU movies, including the nine-film Skywalker Saga and the entire Avengers Infinity Saga, have been added to the popular platform, which has only recently failed to exceed subscriber expectations.

The Mandalorian — which introduced Grogu (AKA “Baby Yoda”) and bounty hunter Din Djarin (Pedro Pascal) to the Star Wars universe — quickly skyrocketed up the charts as the cornerstone of the Disney+ service.

Pedro Pascal as Din Djarin (left) and Katee Sackhoff as Bo-Katan (right)
Credit: Lucasfilm

Related: ‘The Mandalorian’ Just Connected Grogu to Ben Solo

Both the Marvel Cinematic Universe and Star Wars have released numerous Disney+ Original series in addition to their feature films. Star Wars, for instance, has given fans two seasons of The Mandalorian, two animated series — Star Wars: Visions and Dave Filoni’s Star Wars: The Bad Batch — and, now, Mandalorian spinoff The Book of Boba Fett.

Another live-action installment, Obi-Wan Kenobi, debuted on May 27, 2022, and Rogue One prequel, Andor, is set to premiere on September 21.

Marvel President Kevin Feige’s team has also been hard at work, putting out five series — WandaVisionThe Falcon and the Winter SoldierLokiWhat If…?, and Hawkeye — in 2021 alone.

Iman vellani as Ms. Marvel
Credit: Marvel Studios

Related: Oscar Isaac Confirms ‘The Office’ Influenced His Intense New MCU Character

2022 has seen the addition of more MCU series, including Moon Knight and Ms. Marvel.

Last week The Walt Disney Company hosted its Q3 earnings call, during which Disney+ Basic and Disney+ Premium tier were officially unveiled. The Disney+ Basic plan, which includes ads, will be priced at $7.99 per month with no option for an annual subscription.

Disney+ Premium, on the other hand, does not have ads, but will have a price point of $10.99 a month or $109.99 a year. This is a 37% increase in both cases, which is quite a price hike for a single increase.

disney plus drones in sky
Credit: ABC 6 Philadelphia

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Many Disney fans online are unhappy with the move — which comes on the heels of news about a Disney Bundle price increase, as well — and they’ve made their opinions known.

MediaVerse+ thought the price hike was “in poor taste” given the current inflation rates and the dicey economic climate worldwide:

I won’t lie. I love #Disney, but raising the #DisneyPlus price given the current economic climate was in extremely poor taste. Something so many people rely on for entertainment at home during these tough times when we have like 3 pandemics going at once…

Related: Disney Faces Dramatic Day, “Inaccurate” ESPN Selloff Reports Send Stock Soaring

Another Twitter user is wondering if the move could ultimately hurt the company enough to force a restructure. While this seems unlikely in reality, it is an interesting talking point:

Disney’s in for a world of hurt in Dec.

A big chunk of their disney+ subscriber base came from an intro 3 year sale, 3 years for $150. That runs out in Nov… right before price increase in Dec.

Consolidation coming for Big Mouse. I think they keep ESPN tho

Related: New Marvel Star Accused of Cultural Appropriation, Fans Plan ‘Shang-Chi’ Boycott

A user going by Ol’ Whisker-Biscuits wrote:

Going to try to watch “Steamboat Willie” another 136 times before the Disney Plus price increase causes me to cancel.

Related: Katee Sackhoff Thought Scarlett Johansson Would Play Bo-Katan Instead of Her

Joseph Carlson shared displeasure about the price increase, noting that the percentage of the increase since Disney+ debuted is significant:

Disney+ in 2019 started at $6.99 / month. Now, in 2022 it’s going to be $10.99, a 57% price increase in 3 years.

Netflix’s standard ad-free plan at $15.49 is quickly looking less expensive.

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The general consensus is that Disney should not be raising the cost of Disney+, at least not during these already trying times for many families.

What do you think?

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