Now, Depp’s last remaining sponsored product — Dior’s Sauvage cologne — has sold out in both Europe and the United States this holiday season. As one recent article noted:
“He has enjoyed a professional relationship with Dior since 2015 and he is currently promoting the new Sauvage Elixir cologne, which is selling out on both sides of the Atlantic.
Sales have actually increased and Dior has no plans to drop him. In fact, many fans are going out and buying the new cologne to show their support for him.”
…Print and TV adverts for Sauvage Elixir are running around the world, with the latest commercial showing Depp strumming the hit song Wild Thing on a guitar as a group of wolves gather around him in the desert.
Dior describes Depp as “uncompromising, profound, authentic”, adding: “Never has he been so mesmerizing, so rock ’n’ roll.”
The Alice in Wonderland star, who is a former part-owner of LA rock club The Viper Room, is passionate about music and the rock scene, even gunning for Keith Richards (The Rolling Stones) cameo appearance as Captain Jack Sparrow’s father, Captain Teague, in Pirates of the Caribbean: At World’s End (2007).
If you haven’t been following the ongoing Johnny Depp vs. Amber Heard case, in November 2020, Hollywood actor Depp lost his libel lawsuit against U.K. News Group Newspaper publication, The Sun, for their report that he had allegedly engaged in domestic violence — including a reported “hostage” situation during a Pirates of the Caribbean shoot in Australia — against the Aquaman and the Lost Kingdom actress on multiple occasions.
British Judge Andrew Nicol presided over the original proceedings, and Depp later lost his right to appeal the original ruling in the United Kingdom. The Jack Sparrow actor, for his part, has denied the domestic violence allegations, with even his ex-partners, Vanessa Paradis and Winona Ryder, speaking out in his defense at various points in time.
Depp has been fired from his two most high-profile parts — his iconic role as Captain Jack Sparrow in Disney’s Pirates franchise and as Gellert Grindelwald in Warner Bros. Fantastic Beasts series — as a result of the ongoing situation.