Disney100 is officially in full swing, with exclusive merchandise, a touring Disney history exhibition, a special Disney movie intro, and celebrations planned for Disneyland Park at Disneyland Resort and EPCOT at Walt Disney World Resort. For non-Disney Adults who feel like The Walt Disney Company celebrates a different anniversary each year, Disney100 celebrates 100 years of Walt Disney Animation Studios!
As part of the Disney100 celebration, shopDisney and Disney Parks are releasing a collection of Disney Decades merchandise. Similar to other limited-release collections like Stitch Crashes Disney and Minnie Mouse Main Attraction, a new decade-themed Loungefly, Mickey Mouse ear headband, pin, MagicBand+, and plush toy will premiere monthly at Walt Disney World Resort and Disneyland Resort, and on shopDisney.
This week, a sign advertising the Disney100 Decades Collection went viral on multiple subreddits for its questionable graphic design choices:
“Disney is older than I thought,” one user joked in r/facepalm. Instead of the correct “Disney100: Decades,” the sign seems to imply that the collection celebrates 100 decades of The Walt Disney Company.
“One of the largest media companies in the world paid someone for that,” said u/0pimo.
Others pointed out the unnecessary apostrophe added to each decade. “Those apostrophes are making me anxious,” u/cheesymccheeseplant wrote.
“They just infuriate me,” u/Ckuemper agreed. “People plain ol’ forgot the apostrophe’s job.”
This is the second time The Walt Disney Company has failed to catch a glaring mistake recently. At a media preview of TRON Lightcycle / Run at Magic Kingdom Park last week, TRON (1982) actress Cindy Morgan wore a TRON shirt from Amazon that advertised a cryptocurrency instead of the TRON franchise. The company also failed to purchase a “hash flag” for TRON Lightcycle / Run far in advance. Anytime a journalist or fan tweets “#TRON,” it automatically populates the logo for the unrelated blockchain company.
What do you think of the Disney100 Decades Collection sign? Share your opinion with Inside the Magic in the comments.