With ‘She-Hulk’ Cameo, Kevin Feige Is Marvel’s New Stan Lee

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left, Stan Lee, right, Kevin Feige

Credit: components ABC News (left), and D23 (right)

The late Marvel Comics legend Stan Lee has been synonymous with the House of Ideas for half a century — co-creating enduring pop culture phenoms like the Fantastic Four, Spider-Man, X-Men, and the Hulk. Following his prolific work as comic book writer and editor, Lee is just as beloved by fans for his second act as Marvel ambassador and fan-favorite, scene-stealing cameo machine in the Marvel Cinematic Universe.

It wouldn’t be a stretch to say that aside from Stan Lee — along with frequent collaborators and legends in their own rights, Jack Kirby and Steve Ditko — no one has had a bigger impact on Marvel’s cultural footprint than Marvel Studios President, Kevin Feige. Now with reported fourth-wall-breaking involvement in the upcoming Marvel series for Disney+ — She-Hulk starring Tatiana Maslany — Kevin Feige could further cement himself as Marvel’s modern-day Stan Lee.

stan lee cameo
Credit: Marvel Studios

Related: Marvel Studios Officially Ends Stan Lee Cameos in MCU

She-Hulk smashes the fourth wall for Marvel boss Kevin Feige

Marvel’s She-Hulk series is set to hit Disney+ in 2022. So far, most of what fans know about the show comes from the footage shared during Disney+ Day in November. While the full reveal of Tatiana Maslany as She-Hulk  has yet to be revealed, audiences can expect to see Mark Ruffalo reprise his Avengers saga role as Bruce Banner and Smart Hulk.

Mark Ruffalo as Hulk
Credit: Marvel

Related: Marvel Writer Doesn’t Want “Woke” Fantastic Four, “Timeless” Heroes “Will Adapt”

Speaking to the Straight Outta Gotham podcast, insider Casey Walsh of Geeks Worldwide shared an interesting report — unconfirmed as of this writing — that Marvel Boss Kevin Feige will be directly referenced during the events of the She-Hulk series. Walsh talked about the comedic nature of the show, inspired by the fourth wall breaking in the She-Hulk comics, saying (via The Direct):

“What I’ve heard about that show, it’s like hard comedy, straight comedy, like, meant to be extremely funny. She looks at the camera and talks directly to Kevin Feige in the show, that’s part of her schtick.

mark ruffalo as hulk (left), tatiana muslany as she-hulk (right)
Credit: Marvel


Whether or not Kevin Feige will appear on-camera for a proper cameo remains to be seen. However, if this report is even partially true, it’s noteworthy that She-Hulk will be the first Marvel Cinematic Universe property to break the fourth wall — à la Ryan Reynold’s Deadpool. Perhaps even more noteworthy is Kevin Feige’s very first on-screen in-universe involvement in the MCU.

A Marvel Cinematic Universe Deadpool 3 project is said to be in the works, though it appears to be on hold while Ryan Reynolds takes a breather from acting. According to insider Walsh, She-Hulk will share some comic DNA with former Fox franchise Deadpool, explaining:

“It’s not going to be R-Rated, but yeah [like Deadpool], it’s supposed to be like a super-fast comedy.”

tatiany maslany as she-hulk
Credit: Disney

Related: Everything We Know About Marvel’s ‘Fantastic Four’ Reboot

She-Hulk stars Tatiana Maslany as Jennifer Walters, Mark Ruffalo, Jameela Jamil, Tim Roth, Renee Elise Goldsberry, Ginger Gonzaga, Josh Segarra, and William Hurt. She-Hulk is expected to drop on Disney+ in early 2022.

Kevin Feige is the new Stan Lee

From 2008’s Iron Man until 2019’s Avengers: Endgame, Marvel fans always knew they could count on a cameo appearance from Stan Lee to provide a little fun and levity. Whether he was shooting the liquor of the gods with Thor (Chris Hemsworth) in Avengers: Age of Ultron (2014) or delivering a package to Iron Man (Robert Downey Jr.) in Captain America: Civil War (2016), calling him “Tony Stank,” Stan the Man was always memorable in his on-screen appearances.

Kevin Feige and Scarlett Johansson Kevin Feige and Scarlett Johansson (Image Credit: People.com / Charley Gallay / Getty Images for Disney)
Credit: Disney

Related: Marvel’s Kevin Feige Confirms Charlie Cox is Returning as Daredevil

Marvel Studios has officially decided to end the tradition of including Stan Lee’s cameos in MCU films following Lee’s death in 2018. The studio has decided not to repurpose old footage of Mr. Lee or digitize his likeness in any future films. The digitally de-aged Stan Lee cameo in Endgame did occur after Lee’s death, but the footage for the scene was captured before his demise.

Will Kevin Feige appear on-screen in She-Hulk? While we don’t know if Kevin Feige will just be referenced on the show or if he will do a Lee-style cameo, his position as the creative heart of the Marvel Cinematic Universe is unassailable. Much as Lee acted as both a creative and a spokesperson for Marvel, Feige has been shepherding Marvel Multiverse stories since 2008 while also acting as the public face of Marvel’s unchallenged box office success.

kevin feige at avengers campus
Credit: Screenshot via Disney Parks on YouTube

Related: Kevin Feige Speaks Out on Marvel Movie Delay Chaos

With massive hits — like Avengers: Endgame (2019), Avengers: Infinity War (2018), Spider-Man: No Way Home (2019), Guardians of the Galaxy (2014), Black Panther (2018) and Captain America: The Winter Soldier (2014), to name just a handful — Kevin Fiege has overseen the most profitable film franchise of all time with the 26 (going on 27) films that comprise the Marvel Cinematic Universe.

As Lee helped bring forth characters like Doctor Strange, Thor, and Iron Man, Kevin Feige has spun them into the most successful film property in cinema history. Feige’s unparalleled run with Marvel Studios puts him in a creative class with the greats — including Stan Lee. Arguably the most effective producer ever, Kevin Feige is regarded as a true visionary by many Marvel fans.

(left to right) anthony mackie, kevin feige, and chris evans at d23 expo
Credit: Disney

Related: Marvel’s Kevin Feige Shares Uncertain ‘Loki’ Season 2 Status

Feige also steps up as the mouthpiece of Marvel Studios whenever there is a controversy or rumor to confirm or squash — making him the face of the Marvel Cinematic Universe.

If Fiege ever decides to pass the torch to another — or likely a team of others — to continue his legacy of excellence in Marvel Cinematic Universe, perhaps he’ll take on that same role Stan Lee role. The joyful ambassador of a special brand, who steals scenes in every blockbuster he’s in.

How do you think Kevin Feige’s legacy compares with that of icon Stan Lee? Let us know in the comments, true believer!


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