Official ‘Bluey’ LEGO Project Enters Development Phase

in Merchandise, Television

The image features the animated character Bluey, a blue heeler puppy, excitedly jumping with its arms raised against a yellow background scattered with colorful toy building blocks. The show's title, "Bluey," is prominently displayed at the top, capturing Bluey's enthusiasm for every developmental phase like a fun Lego project.

Credit: Inside the Magic

Since gracing our screens and capturing our hearts, Bluey has been around the world and back again. She’s had a stage show, a Macy’s Thanksgiving Day Parade balloon, and now Bluey, Bingo, and the rest of the Heeler clan are set to enter the world of LEGO.

Explorers episode of Bluey
Credit: Ludo Studios

It’s truly an accomplishment when a piece of pop culture like Star Wars, Marvel, Harry Potter, and even Dungeons and Dragons becomes immortalized in brick form. Given the Australian show’s worldwide popularity, it’s a wonder Bluey didn’t make the transition sooner. With a recent announcement from LEGO Ideas, fans might soon be able to purchase their own little piece(s) of the beloved cartoon dog.

Related: Are ‘Bluey’ Fans the New Bronies? Fanbase Remains Under Fire for Response To Recent Episode

At the time of writing, LEGO builder Monkey Scout’s pitch for a complete Bluey-themed set is on the rise. After reaching over 100 supporters within the first day of submission, it’s safe to say that builders and Bluey buffs alike will soon be able to put the Heeler House together in a vibrant, easter-egg-filled set.

Building Bluey

Colorful toy characters from the show Bluey are arranged on a light blue background with various accessories like a pizza cart, toys, and musical instruments. Text at the top says "Recreate your favorite episodes!"—a perfect setup for your Bluey Lego Project in its development phase.
Credit: LEGO Ideas

LEGO’s Ideas project is a platform where builders around the world can submit their own concepts and ideas with a chance to have them made into full, official LEGO sets. Although some LEGO aficionados might consider Bluey and Bingo more worthy of the company’s more toddler-friendly Duplo brand, the vision set forth by Monkey Scout is everything the fanbase could expect from a well-designed set.

Related: Muffin Is Taking Over ‘Bluey’: What We Know

When Inside the Magic asked asked about his project, the creator shared the following statement.

“I want LEGO Ideas to step off the ages 18+ train for a second and try something new. I am picturing an age range of 8-10+ for this set, because I think anything above or below that would be seriously less inclusive to the Bluey fan base. I want LEGO Bluey to be accessible and enjoyable for everyone.”

“I didn’t design this set simply for the fun of it or because it’s a part of my favorite hobby. I legitimately want this to become a set and I created it for that purpose. Us fans of the show will not stop until there is a LEGO Bluey set on the shelves!”

From the photos featured on the set’s official Ideas page, the Heeler house not only comes with brilliantly blocky builds of Bluey, Bingo, and beyond, but the set also includes bits and pieces that reference many of the show’s beloved episodes. There’s a magic xylophone, a pair of gnomes, Chattermax, a red balloon for Keepy Uppy, and even a Unicorse puppet for Bandit. As delightful as the concept is, we might still have to wait a long while before things come together.

How Long?!

Bandit, Bluey, and Bingo in Dad Baby
Credit: Ludo Studio

It’s not enough for a potential Build Master to have a good (and marketable) idea, no matter how popular the concept might be. The journey from LEGO Idea to a fully realized set can take a very long time, sometimes even years.

Related: ‘Bluey’ Movie Taps Hugh Jackman and More

LEGO’s official submission guidelines make the following statement,

“The journey of becoming a LEGO Fan designer is incredibly challenging and requires a unique brick-built concept, solid planning, a boatload of determination, as well as a healthy amount of patience.”
“It can take up to several years, and you will have to work hard to build awareness of your project until it gains the necessary 10,000 supporters. But, oh, the fame and fantastic sense of achievement that awaits you if your idea goes all the way!”
Two animated characters from Bluey in colorful outfits inside a building, one excitedly throwing hands up and the other smiling with arms raised.
Credit: Ludo Studio
At the time of writing, the project only has the bare minimum of 100 supporters. However, given what we know about Bluey’s very vocal fanbase, it might be safe to say that we’ll get a full set sooner rather than later.
The current concept might still be far from the required 10,000 supporters, but it’s only a matter of time before more supporters push for the set to be made. With fans of all ages spanning around the world, Bluey will be bricked up in no time.
Would you build a Bluey LEGO set? Let Inside the Magic know in the comments down below!

in Merchandise, Television

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