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Credit: DisneyIf you’re a parent, a movie fan, or — at this point — just living in the United States of America, you’ve undoubtedly seen Walt Disney Animation Studios’ latest endeavor, Encanto (2021).
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The movie, which was released in theaters on November 24, 2021, hit Disney+ one month later on December 24 and absolutely exploded. The soundtrack — composed by Lin-Manuel Miranda (Hamilton, The Little Mermaid) — has gone wild, with “We Don’t Talk About Bruno” becoming the number one song in America.
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The soundtrack has even officially surpassed the popularity of the mega-hit Frozen (2013) score, which included Idina Menzel’s “Let It Go.”
Thus, it’s no surprise that Disney’s most popular toy of the moment, the Magical Casa Madrigal Play Set, is sold out at all major online retailers. As you can see in the screenshot below, shopDisney does not currently have the toy, which retails for $79.99.
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Again, as you can see in the following screenshots, the play set is also sold out at both Target and Walmart.
Searching the item on Google’s shopping feature only returns results for eBay and other third-party sites like Mercari, where it is selling for approximately $100 over retail on average. At this time, no major online retailer has a restock date for the Disney toy listed.
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Disney’s official description of the Magical Casa Madrigal Play Set reads:
Journey into the Magical Casa Madrigal from Disney’s Encanto, and bring the magical gifts of the Madrigal family to life! Designed to be just like the vast and extraordinary Casita, this play set includes lights, sounds, and movement features, and stands over 15” tall, unfolding to reveal three floors with seven furnished rooms! Includes Mirabel doll and more than a dozen accessories.
- Play set house with three floors and seven rooms
- Includes a Mirabel doll
- Accessories include one food piece, tea cup saucer, tea cup, tea pot, rocking chair, outdoor table, bench, dining table, two dining chairs, bath tub, Mirabel bed, Pepa bed, foot stool, and label sheet
- Features six light, sound, and music features throughout the house
- Includes Step and Surprise feature—only the Mirabel small doll, with her unique footprint, can activate a music and light show throughout the house
- Raise and lower Aunt Pepa’s weather-changing elevator for lights and sounds
- Staircase turns into a slide for Mirabel just like in the film
- Mirabel’s room plays music and features a light display.
- Open Antonio and Isabela’s magical room doors to hear lights and sound features
- Includes music from or inspired by Encanto
- Magical Casa Madrigal Play Set can be played with alongside Isabela’s Garden Room Play Set and Antonio’s Tree House Play Set for more Encanto fun! (each sold separately)
More on Encanto
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The official description of Encanto reads:
Walt Disney Animation Studios’ “Encanto” tells the tale of an extraordinary family, the Madrigals, who live hidden in the mountains of Colombia, in a magical house [Casita], in a vibrant town, in a wondrous, charmed place called an Encanto. The magic of Encanto has blessed every child in the family with a unique gift from super strength [Luisa] to the power to heal [Isabela] — every child except one, Mirabel (voice of Stephanie Beatriz).
But when she discovers that the magic surrounding the Encanto is in danger, Mirabel decides that she, the only ordinary Madrigal, might just be her exceptional family’s last hope.
Have you been lucky enough to snag a Casa Madrigal toy?