Former Disney CEO Bob Iger Warns Against NFTs, Calls Future “Extraordinary”

in Disney

Bob Iger wearing a suit and tie

Credit: Disney

The future is incredibly bright and exciting for all of the Disney Parks and Resorts. From new and exciting rides and attractions like the recent additions of Star Wars: Galaxy’s Edge and the upcoming TRON coaster to the complete transformation of EPCOT, Disney Guests have a lot to look forward to in the coming months and years.

EPCOT's Spaceship Earth
Image Credit: (Photographer, David Roark)

Related: Former Disney CEO Bob Iger Speaks Out On Rumored Return Amid Bob Chapek Drama

The last few years have been slightly rocky however as the entire world had to adapt to a dangerous virus outbreak. COVID-19 completely changed how the world worked and fans of Disney wondered if they would ever be able to return to the Parks. Eventually, both Disneyland and Walt Disney World opened back up but many things changed. For one, Disney acquired a new CEO when Bob Chapek took over the reins from Bob Iger.

bob iger (left) with tom holland (right) at onward premiere
Credit: ABC

Related: Guests Claim Disney Is “Secretly” Adding Charges To Their Bill

For those who may not know, NFT stands for none-fungible-token, meaning the NFT you buy comes with essentially a receipt or proof that it belongs to you and you only. NFTs can really be anything digital like drawings and even music. The Verge writes “At a very high level, most NFTs are part of the Ethereum blockchain. Ethereum is a cryptocurrency, like bitcoin or dogecoin, but its blockchain also supports these NFTs, which store extra information that makes them work differently from, say, an ETH coin. It is worth noting that other blockchains can implement their own versions of NFTs  but a lot of the current excitement is around using the tech to sell digital art.”

bob iger mickey michelle obama
Credit: Disney

Iger had become somewhat of a beloved leader for the company by many, with smart and savvy business moves like the acquisitions of Star Wars, Marvel, and tons of other properties. Iger recently did an interview with The New York Times and talked about the future of the Disney Parks as well as the metaverse and NFT craze. Iger sat down with Kara Swisher and discussed these interesting concepts. When talking about these ideas, Iger said:

“internet 3.0, which will definitely be more compelling in experience, certainly more immersive, more dimensional, I think there’ll be a lot to that, in terms of a future.”

steve jobs (left) and bob iger (right) shaking hands
Credit: Apple

Related: Guests “Hate” Disney Genie, Prefer Universal’s Costly Express Pass

Iger went on to give a warning about these topics, saying that he has noticed how certain toxic behavior could be an issue, both in-person and online. He said it could be a big problem potentially. He noted that moderating that type of toxic behavior could be a big challenge however and hard to pull off accurately. Iger noted the validity of NFTs, calling them “real”, likening them to baseball cards. He also said:

“As long as that meaning can be essentially substantiated in a blockchain, I think you’re going to see an explosion of things being created, traded, collected in NFTs. NFT possibilities, they’re extraordinary.

disney ceo bob chapek (left) and executive chairman bob iger (right)
Credit: Disney

Related: Falling Iguana Warning Hits Florida as Arctic Blast Freezes Reptiles

Iger was replaced as Disney CEO in 2020 by Bob Chapek, a longtime Walt Disney Company employee originally hired by Micahel Eisner. While only serving as CEO for a little less than two years, Chapek definitely has made a name for himself, whether that’s good or bad.

bob chapek onstage
Credit: Disney

Related: Union Negotiations Fail, Disney Officially “Moves Forward” With Vaccine Mandate

Fan reaction to Chapek has been mixed, to say the least, with a petition to remove him reaching thousands of signatures. Many Disney fans and Guests feel as though Chapek’s approach to running the Parks comes from a more business-minded perspective rather than a creative and innovative one. Some have even called Chapek a “trainwreck“. Despite what many may think, Chapek, is on the record saying he does not like being called a “cost-cutter“.

bob iger (left) and bob chapek (right) in front of millennium falcon galaxy's edge
Credit: Disney

What do you think about the metaverse and NFTs? Let us know in the comments below!

Let the expert team at Academy Travel help you plan your next magical vacation to Disneyland Resort, including Disneyland Park, Disney California Adventure, and the Downtown Disney District. Or what about Walt Disney World Resort’s four theme parks — Magic Kingdom, EPCOT, Disney’s Animal Kingdom, and Disney’s Hollywood Studios — and the Disney Springs shopping and dining district!

in Disney

View Comments (4)