Disney Pride Collection Creator Commits To Year-Round Pride Merchandise

in Disney, Merchandise

Disney Rainbow Collection worn by Guests

Credit: Disney Parks Blog

This year, Disney’s Pride merchandise collection is the first-ever officially-titled “Pride” Collection, with 100% of the proceeds going to organizations supporting LGBTQIA+ youth through June 30, 2022.

Credit: Disney

Previously, the Pride collection was titled “Rainbow Disney” and wasn’t explicitly associated with Pride Month.

The Disney Pride Collection creator is speaking out on his inspiration for the collection and how it’s changed over the years.

Related: FIRST-EVER Transgender Pride Treat Now Available at Walt Disney World!

Cody Reynolds is the Director of Character Art and has been a Disney Cast Member for over 25 years. He told the Disney Parks Blog that getting to be part of the Disney Pride Collection meant “the world” to him:

Of everything I’ve had the privilege to work on, I can honestly say that I have the most passion for the Disney Pride Collection and it’s the project I’m most proud to be part of. Two things that define me as a person are Disney and being a proud member of the LGBTQIA+ community—and this project brings those two things together in the most wonderful way. I especially love that in addition to the new branding of the Disney Pride Collection, our primary focus is to ensure we are always proud and committed to creating year-round merchandise for this Collection.

Credit: Disney

Related: Disneyland Paris Gives Iconic Ride a Rainbow Makeover For Pride

Reynolds shared that he was excited to expand the collection beyond Disney and Mickey Mouse in 2021, adding Star Wars, Marvel, and Pixar. He feels that there are elements of Pride in every Disney story:

Expanding and diversifying the offerings within the Disney Pride Collection has not only made it stronger from a content perspective—it has also given a broader and stronger voice and reach to the Collection. I feel that there are elements of Pride in all of our stories and being able to tap into a broader spectrum of the Company’s storytelling and legacy is amazing.

Credit: Disney

Related: Some LGBTQIA+ Fans “Hate” Disney Pride Collection, Call It “Patronizing”

His favorite piece from the 2022 Pride Collection is the Marvel Pride shirt:

I love how the chosen empowered words that represent each of the Marvel characters tie perfectly to who THEY are and to their stories. Not only that, the editorial also resonates and relates to words that evoke the heart and strength of the LGBTQIA+ community.

The Disney Pride Collection comes amid controversy between The Walt Disney Company and Florida Governor Ron DeSantis.

pride disney world
Credit: CBS

In late February 2022, the Florida legislature and Governor Ron DeSantis introduced the “Don’t Say Gay” bill, officially titled “The Parental Rights in Education Act.”

Members of the LGBTQIA+ community were frustrated with Disney’s initial response to the law, which doesn’t directly mention or condemn Florida’s “Don’t Say Gay” bill. Pixar staff wrote The Walt Disney Company a letter asking the company to take a stronger stance against the bill.

One day later, The Walt Disney Company CEO Bob Chapek called Florida Governor Ron DeSantis to tell him that Disney does not support the “Don’t Say Gay” law, which was later passed and signed into law. Disney promised to pause political donations in Florida due to the controversial bill after donating $4.8 million to Florida campaign funds in 2020.

Disney Pride Wall
Credit: Disney

Considered retaliation for The Walt Disney Company’s firm stance against the “Don’t Say Gay” law, Florida Governor Ron DeSantis passed legislation to dissolve The Reedy Creek Improvement District, which has allowed Walt Disney World to operate private, municipal services since 1967.

Though the proceeds for the Pride collection will only go to LGBTQIA+ charities through June 30, fans can look forward to more Disney Pride merchandise year-round!

What do you think of this year’s Disney Pride Collection? Let us know in the comments. 

in Disney, Merchandise

View Comments (5)