Disney Renames Iconic Collection, Guests Consider It a Step in the Right Direction

in Disney, Merchandise

Disney Rainbow Collection

Credit: Disney Parks Blog

Amid the polemic that has surrounded the Walt Disney Company over the last months, from the “Don’t Say Gay Bill,” to political protests and even direct attacks from the Florida government, Walt Disney decided to take a massive step that Guests consider to be in the right direction, though long overdue.

Disney Rainbow collection
Credit: Disney Parks Blog

Related: Discomfort and Fear Grows Amongst Guests as Outrage Against Disney Continues

Recently, the Walt Disney Company decided to rename its iconic “Rainbow Collection,” shifting its focus to be more openly supportive of the LGBTQIA+ community. The new collection was officially renamed The Walt Disney Company Pride Collection.

disney-pride
Credit: Disney

Related: Disney Is Under Fire After Releasing Statement on “Don’t Say Gay” Bill.

As shared by Deanne Revel (@deannerevel) on Twitter, this decision is a step in the right direction by the Walt Disney Company, calling the merchandise precisely what it is, instead of vague rainbows in June, Pride Month.

BREAKING: The Rainbow Disney Collection has been officially renamed to The Walt Disney Company Pride Collection.

This is a step in the right direction. It calls the Pride merch *exactly* what it is instead of vague rainbows in June.

Deanne added that the new packaging will read Disney Pride Collection, Pixar Pride Collection, Star Wars Pride Collection, or Marvel Pride Collection, depending on the product Guests are buying IP.

Product packaging now reads Disney Pride Collection, Pixar Pride Collection, Star Wars Pride Collection or Marvel Pride Collection.

And while many viewers were excited to read this news, some had quite opposite reactions. Aut (@AutL78), for example, commented that it is a step from the company, but one that came too late, as they will be buying from small LGBTQIA+ owned businesses instead.

I mean it is a step. But… It it’s a step way too late. We won’t be buying this years items and instead will buy from small LGBT owned businesses and directly donate to the Trevor Project

The official Disney Parks, Experiences and Products website states the following regarding this collection:

THE WALT DISNEY COMPANY PRIDE COLLECTION
Annually, Disney has given funds to organizations around the world that support LGBTQ+ communities in celebration of Pride and our Pride Collection. For our 2022 Pride Collection, we are further deepening our support and look forward to sharing more information shortly. Learn about some of the organizations we support through the collection below.

Disney Pride
Credit: Disney

Related: Disney Desperately Seeks To Amend LGBTQIA+ Stance

The website mentions ten international organizations this program supports. You can see that list and learn more about these organizations by clicking here.

Currently, the pride collection is still not available on the shopDisney.com website, but there are reports of Guests finding a few products with the new Pride Collection packaging throughout Disneyland Resort. Surely more products will be announced and become available for Guests to show their Pride and support for the LGBTQIA+ community.

What do you think of this change? Let us know in the comments below!

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