Credit: DisneyIt is official! A Figment movie or series could be in the works at Disney. In a recent announcement, Disney CEO Bob Iger revealed exciting plans to tap into the beloved character Figment, with the possibility of creating new content centered around the purple dragon.
During a public address, Iger expressed his intent to ask Disney’s creative teams to explore the idea of developing a series of short-form videos featuring Figment, a character that has long been a fan favorite at EPCOT.
A New Era for Figment
Figment, who first appeared in 1983 as part of EPCOT’s Journey Into Imagination attraction, has become an iconic figure for Disney fans. Known for his mischievous and whimsical nature, Figment has captured the hearts of park-goers for nearly four decades. Although his presence in the parks has fluctuated over the years, his legacy remains deeply tied to EPCOT’s history.
Figment was initially introduced as the embodiment of creativity in the attraction, leading many visitors to associate the character with inspiration and imagination. Over the years, Figment has appeared in various forms, from merchandise to character meet-and-greets, and is one of the most recognizable figures in Disney’s theme park history. But despite his popularity, Figment has never had a major television or film presence. Until now, that is.
Bob Iger’s Vision for the Character
Bob Iger’s recent comments have left fans wondering what’s next for Figment. Iger made it clear that he sees great potential in Figment as a character, and his focus on developing a series of short-form videos indicates that Disney is seriously considering expanding its presence beyond the theme parks. Drew Smith, a theme park creative and reported shared:
“BREAKING: Disney CEO Bob Iger says he is going to ask Disney’s creative teams to look into creating content around Figment. He mentioned a series or series of short-form videos. 👀”
BREAKING: Disney CEO Bob Iger says he is going to ask Disney’s creative teams to look into creating content around Figment. He mentioned a series or series of short-form videos. 👀 pic.twitter.com/rW2fUTsWHt
— Drew Smith (@DrewDisneyDude) March 20, 2025
The idea of creating a series or short-form content could be an attempt by Disney to capitalize on the growing demand for accessible, bite-sized entertainment that resonates with younger audiences. The success of short-form video platforms like TikTok and YouTube has shown that audiences are eager for quick, engaging content.
Figment, with his playful and colorful personality, could be a perfect fit for such platforms, providing Disney with an opportunity to introduce the character to new generations while still appealing to the nostalgia of long-time fans.
What Could a Figment Series Look Like?
While details on the exact format of the potential content are scarce, the possibilities for a Figment-centered series are numerous. Given Figment’s playful, adventurous spirit, a series could take viewers on a journey through imagination and creativity, similar to the themes he has embodied in the Journey Into Imagination attraction.
A short-form series could feature Figment going on whimsical adventures or helping other characters discover their creative potential, all while keeping the light-hearted, comedic tone that fans love. One commenter shared:
“Honestly, considering the way in which stuff like Wonders of Life has been completely obliterated, I think Figment fans should be happy that Disney actually cares about taking their money.”
Additionally, the rise of streaming platforms, including Disney+, makes it a prime opportunity for Disney to create content that can easily fit within the service’s growing library of original shows and films. This could be a chance for Disney to experiment with short-form content while introducing a new character-driven show that could have broad appeal across multiple demographics.
Fan Reactions and Future Possibilities
Fans of the character have long been vocal about their desire for more Figment content. Whether it’s through new theme park experiences or merchandise, Figment has been a character that many feel deserves more recognition in Disney’s broader media landscape. The idea of a series of short-form videos could be seen as a way to bring Figment into the cultural conversation in a fresh and engaging way.
The announcement also hints at a larger strategy for Disney to tap into its rich library of park-based characters, finding ways to integrate beloved figures from the theme parks into mainstream media. Figment could serve as a test case for how Disney expands its character universe outside the parks.
Looking Ahead
As Disney’s creative teams begin to explore the potential for Figment-centered content, the possibilities are exciting. Fans of the character will likely be hoping that whatever comes next will capture the magic and spirit of the Journey Into Imagination attraction while also introducing Figment to a new generation of fans. Whether through a series or short-form videos, Figment’s next adventure could be just beginning—both for long-time fans and newcomers alike.
While we await further updates, one thing is clear: Disney is beginning to recognize the enduring charm of Figment and his place in the future of entertainment.
What do you think about this potential movie? Let us know in the comments below!