I Bought Viral Disney Ears. They Broke in Three Days

in Disney, Merchandise

Left: A bow broken off of Baymax Munchling Mickey Ears from the Disney Store. Right: Jess wears the ears, still entact, in front of a Disney on Ice stage.

Credit: Jess Colopy, Inside the Magic

Weeks after my most recent Walt Disney World Resort vacation, I opened TikTok to find the latest Disney Parks fan obsession: Baymax S’mores Munchlings Mickey ears, inspired by Big Hero 6 (2014).

The original Baymax S’mores Munchling plush sold out within days of its 2022 release, and these ears followed suit. Despite their $34.99 price tag, the ears quickly sold out on shopDisney and disappeared from shops throughout Disneyland Resort and Walt Disney World Resort.

Disney munchlings banner
Credit: Disney Parks Blog

The Disney Munchlings merchandise line took five years to create, and it (mostly) paid off. Though a few misses like the Mike Wazowski croissant and Remy French Hot Chocolate ended up on clearance or at Disney Outlets, the mystery box plushes soared in popularity. The collection quickly expanded into home goods, trading pins, ornaments, and even real snacks.

Remembering doom-scrolling resale websites for a reasonably overpriced Baymax S’mores Munchling plush, I knew I couldn’t miss my chance this time. Though I’d just left Central Florida, I was headed to New York City in just a few weeks–the location of one of the last remaining Disney Stores.

Jess wears the Baymax ears in front of a Disney on Ice stage.
Credit: Jess Colopy, Inside the Magic

I purchased the Baymax Smore’s Munchling Ears at the Times Square Disney Store on January 10, 2024, for $34.99 plus tax. Three days later, on January 13, I excitedly wore the mouse ears to Disney on Ice.

But hours after the show ended, unpacking my bag at home, I realized that the adorable bow had fallen entirely off the ears. It appeared to be held only by a single loose white thread.

Baymax Munchling S'mores Ears with the bow broken off.
Credit: Jess Colopy, Inside the Magic

As a certified “Disney Adult,” I’m not rough on my pricey merchandise. I wrapped the ears carefully in a sweater for transportation home and safely tucked them in a bag after Disney on Ice. For their brief lifespan, they were stored in a rarely used corner of the closet.

Inside the Magic has reported numerous complaints about shopDisney merchandise quality. One fan said it “went into the toilet,” and another called their purchase “bulls**t.”

Of course, I can fix the ears. But that’s not the point. In the months since those reports, prices have only gone up. One would think that with more profit, Disney could purchase better materials or more efficient manufacturing processes–apparently, the quality department hasn’t gotten the memo.

Have you ever purchased a disappointing item from the Disney theme parks, a Disney Store, or online via shopDisney? Share your experience with Inside the Magic in the comments. 

Please note that the story outlined in this article is based on a personal Disney Store experience. No two guest experiences are alike, and this article does not necessarily align with Inside the Magic’s personal views on shopDisney, Disney Parks, or Disney Store operations.

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