There’s been a great deal of hullabaloo surrounding the release of Spider-Man: No Way Home on December 17, 2021. First, there was the long-awaited trailer, then there have the rumors — and rumors and rumors and rumors — surrounding the upcoming third installment in the MCU’s first Spider-Man trilogy.
One of the most unrelenting rumors is that former “Spider-Men” Andrew Garfield and Tobey Maguire will be making their simultaneous Marvel Cinematic Universe debut in the upcoming film. Although this has been vehemently denied by leading man Tom Holland (Peter Parker/Spider-Man) and Garfield, in particular, the reports persist.
Now, it seems that some movie theaters are doing their part to perpetuate this rumor by using fan-made posters — some of which feature Garfield and Maguire — to promote the newest Marvel movie.
Per one report about the situation:
Multiple movie theater ticketing sites started using fan-made posters and thumbnails to help promote Marvel Studios and Sony Pictures’ Spider-Man: No Way Home. The websites are even using images of Tobey Maguire and Andrew Garfield’s Spider-Men in the ads.
The CMX Cinemas chain of theaters has Tom Holland’s MCU Spider-Man in the center with Garfield’s hero on the left and Maguire’s on the right.
As you can see in the screenshot [above], the fake digital poster is still live on the CMX Cinemas website as of the time of publication.
Another movie theater chain, Inox Cinemas, seems to have altered the official No Way Home poster by adding Garfield and Maguire’s versions of Spidey alongside Holland’s.
At this time, Sony Pictures and Kevin Feige’s Marvel Studios have neither officially commented on theaters using digitally altered images to promote Spider-Man: No Way Home.
More on Spider-Man: No Way Home
Joining Spider-Man: Homecoming (2017) and Spider-Man: Far From Home (2019), the official description of Spider-Man: No Way Home reads:
For the first time in the cinematic history of Spider-Man, our friendly neighborhood hero is unmasked and no longer able to separate his normal life from the high-stakes of being a Super Hero. When he asks for help from Doctor Strange the stakes become even more dangerous, forcing him to discover what it truly means to be Spider-Man.
Holland and Zendaya (MJ) are joined by Benedict Cumberbatch (Doctor Stephen Strange), Jon Favreau (Happy Hogan), Marisa Tomei (Aunt May), Jacob Batalon (Ned Leeds), and Alfred Molina (Doctor Octopus) in the film.
What do you think about theaters using altered promotional ads to hype No Way Home?