‘Bluey’ Calls Out iPad Kids (And Their Parents)

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A scene from the animated series "Bluey" shows Bluey taking a photo of her dad, Bandit, who looks tired. Bluey is sitting on Bandit's back, holding a toy bunny, while another toy bunny rests on Bandit's head. The background features toys and a shelf adorned with more beloved items from Bluey's world.

Credit: Ludo Studio

To say that Bluey has become one of the most influential animated series currently streaming would be a grand and glorious understatement, as both parents and kids find themselves wholly immersed. However, who is really learning the most from the blue cartoon dog?

Bluey and Chilli underneath a double rainbow
Credit: Ludo Studios

The series is often called “a show about parenting that kids can watch too,” and other similar maxims. Thanks to the ever-growing adult audience, more and more grownups (with and without children) find themselves getting sucked in.

Related: New ‘Bluey’ Episodes Get 2025 Release, Disney Shares

One of  Bluey’s biggest strengths is how realistic it approaches its scenarios and characters, and no entity better represents that idea quite like Muffin. Although Muffin might be an acquired taste, she represents most of the film’s demographic, especially when acting out.

Bluey and the iPad Generation

A collage of four animated images featuring cartoon dogs in playful scenarios. One dog has pink scribbles on its head, two dogs have colorful scribbles over their faces, and a blue dog looks excited with colorful scribbles around it while holding a muffin in the bottom right corner.
Credit: Ludo Studio

If you’ve been prowling social media lately, you’ve undoubtedly heard much about Gen Alpha being known as the “iPad Generation” or simply “iPad Kids.” They haven’t exactly been getting the best reputations. However, Bluey might be prepping parents on how to deal with them.

Related: Bluey’s “Dollarbucks” Become Official Australian Currency

Muffin is perhaps the most realistic toddler in TV history, and she’s not afraid to show it. She screams, throws tantrums, and can be incredibly destructive, much like certain members of Bluey’s audience.

One of the best examples of this type of scenario can be seen in the episode “Faceytalk,” in which Muffin hogs the tablet and goes absolutely ballistic. Although it’s a laugh riot for the kids in the room, adults watching might want to take notes on how Stripe and Trixie reach a compromise and are soon able to take down the tiny terror.

There’s More

Aussie Girl Margie is a social media influencer and Bluey who regularly shares and explains updates on the show. In one of her recent posts on both TikTok and YouTube (seen above), the creator shares that one of the titles has a tie-in to a topical situation many parents undoubtedly recognize.

Related: Disney Jr. Drops Brand New ‘Bluey’ Episode

In the images shared for “Muffin Unboxing,” we see Muffin getting ready to do a toy review like so many young content creators have in the past few years. Again, another reason for so many kids to be glued to their screens or tablets.

Muffin wears a cone in Bluey
Credit: Ludo Studios

While we can neither confirm nor deny the message for the upcoming minisode, this wouldn’t be the first time the series has made a commentary on a cultural focal point. Perhaps Bluey is preparing to take on screen addictions?

Related: ‘Hamilton’ Star Lin-Manuel Miranda Cast in New ‘Bluey’ Episode

Whatever it is, modern parents will undoubtedly be able to make more than a few connections. It’s safe to say that this could lead to a spiritual successor to “Faceytalk,” and more than a time out could be in Muffin’s future.

Do you think Bluey will call out the parents of iPad kids? Tell Inside the Magic what you think in the comments below!

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