Could Disneyland Annual Passholder’s receive 30%-40% discounts on merchandise and hotels when the parks reopen?
Since March 14th, Disneyland Park and Disney California Adventure Park in Anaheim, California, have been closed, and fans are waiting patiently for the parks to reopen.
Guests visiting the Disneyland Resort recently spotted new health and safety reminder signs and glass barriers placed at the parks’ entrances.
These signs have sparked a flurry of excitement among eager Disneyland guests waiting to return to the Happiest Place on Earth.
But when Disneyland does reopen, will Annual Passholders receive significant discounts like Walt Disney World is doing? Here are some pros and cons to highlight why it may or may not be a good idea for Disneyland Resort to introduce huge AP discounts once the theme parks reopen.
Pros of Disneyland AP Discounts
Walt Disney World Resort Annual Passholders are receiving significant discounts now that the theme parks have reopened.
On the Walt Disney World website, Disney stated:
Passholders can receive 30% off select merchandise purchases at Walt Disney World Resort owned-and-operated merchandise locations September 15th through October 29th, 2020. See offer terms and exclusions.
Discount does not apply to Walt Disney World Resort Operating Participant locations, including but not limited to: The Disney Store, Disney’s Character Premiere, Disney’s Character Warehouse, Cast Connection, and any other locations or kiosks that are not owned and operated by the owners of Walt Disney World Resort.
Until September 15th, Walt Disney World Annual Passholders can enjoy 30% off select merchandise, and APs 40% choose rooms at Walt Disney World hotels until September 30th.
When the Disneyland Resort fully reopens, many are wondering if Disney may give all Disneyland AP’s 30% off merchandise in the parks and Downtown Disney Shopping District.
It’s unclear if this 30% would be offered at sitdown restaurants like Blue Bayou and Carnation Cafe, but 30% off Disneyland merchandise would be a dream come true for so many Annual Passholders.
You can finally buy that beautiful Haunted Mansion dress at New Orleans Square Le Bat en Rouge, or new Disneyland spirit jerseys for a killer deal!
Big ticket items on your dream list would finally be a dream come true purchase!
This also means that if more APs are making big purchases, Disney could see a massive stimulation in their revenue, helping them bounce back from their previous quarter’s earnings.
Have you always dreamed of staying at the Disneyland Hotel or Disney’s Grand Californian?
If Disney brings similar AP discounts to Disneyland, these hotels would become (somewhat) affordable to stay in with 40% off select rooms!
To make up for the months of patiently waiting to visit Disneyland again, many Guests are ready to spend their hard-earned money when the parks reopen.
Cons of Disneyland AP Discounts
How could discounts at Disneyland be wrong?
Disneyland has marginally more Annual Passholders than Walt Disney World — while Walt Disney World Resort typically welcomes more ticket holders than Annual Passholders, Disneyland Resort is quite the opposite. The AP program is widely considered to be more robust at Disneyland than at Disney World.
This number of Disneyland Annual Passholders versus ticket-purchasing guests who don’t receive any discounts could make this widespread 30% discount economically unsafe.
Disneyland APs are eager to spend their money at the parks again, but this could result in Disney seeing a shortage of goods due to a greater demand for merchandise.
Disney could lose money with Disneyland AP’s regularly clearing off shelves and not restocking them fully.
On top of this, with recent “poachers” buying Disney merchandise in bulk, items you’ve waited years to grab may still be unavailable.
With recent Annual Passholder changes and AP’s expiring during the parks’ closure, a significant discount seems like the right thing to thank loyal Disney fans for their patience.
When Disneyland does reopen, guests are ready to make new memories and bring home the magic. Discount or not, we can’t wait to pick up some churros and new ears!
Should Disneyland Annual Passholders receive discounts? Let us know in the comments below!