Op-Ed: Disney+ Weeds Out Kids

in Movies & TV, Op-Ed, Uncategorized

Loki isn't for kids

Credit: Inside the Magic

Disney might forever be associated with families and children, but a new policy and mature content on its magical streaming service might have some parents clutching their pearls.

Logo for Disney+
Credit: Disney

Disney+ is where fans of all things magical can find classic cartoons, beloved family feature films, and adventures with our favorite superheroes and starfighters all in one place. Although there is more than enough for young viewers to enjoy, the streaming service is not limited to just the kids.

Related: Marvel Leaks Iconic ‘Avengers’ Moment

Like the brand itself, Disney+ is definitely made with young viewers in mind. However, the recent influx of Disney adults might be responsible for some changes in practices and policy. After all, mom and dad pay for the subscription service, not the kids watching.

Age Restrictions on Disney+?

'Loki' Season 2 promotional image
Credit: Marvel Studios

Along with the animated adventures of Mickey and friends, Disney+ plays host to the Marvel Cinematic Universe and Star Wars’s galaxy far, far away. While kids definitely enjoy both those latter elements, to say the franchises are directed primarily toward them is highly inaccurate.

Related: Disney Gives Up, Hands Disney+ Streaming Power to Netflix

Many Disney+ Originals have started shifting things more towards an older audience. Many young viewers indeed enjoy shows like The Mandalorian, but certain entries feel like they were designed more for adult watchers who grew up with certain franchises as kids.

The Haunted Mask in Goosebumps 2023
Credit: Disney+

With the release of more mature programming, such as Loki season two and the incredibly dark and gruesome Goosebumps series, Disney is definitely experiencing an audience shift. Kids still have plenty to watch, but getting parent and adult attention is undoubtedly a smart move in the streaming wars.

Related: Scary Movies Survive Disney+ Purge… For Now

There’s been something of a shift with some of Disney’s release dates on the platform, specifically the time of day many new episodes drop. While the usual practice is midnight or extremely early in the morning, recent episodes have dropped at 9:00 p.m. EST.

Ahsoka in the World Between Worlds in 'Ahsoka'
Credit: Lucasfilm

Different timezones are definitely a thing to keep in mind, but shows like Loki and Ahsoka having their episodes premier late in the evening instead of traditional midnight seems like an informed decision. If they truly want to get more grownups watching, what better time than when many of them are at home and relaxed?

Related: After Scrapping ‘Daredevil’ Marvel Officially Plans New MCU on Disney+

Granted, this sounds like a foray into tin-foil-hat territory, especially for something as minor as release times, but it feels too convenient for this writer to ignore. Considering youngsters are often in bed by 9:00 on school nights, it feels like the perfect opportunity for mom and dad to curl up on the couch and catch up on the latest episodes. It all fits entirely too well.

Do you think Disney+ is trying to appeal to a more adult crowd these days? Let Inside the Magic know in the comments down below!




in Movies & TV, Op-Ed, Uncategorized

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