Marvel Reportedly Plans To Retcon ‘Thor’ Franchise After ‘Love and Thunder’ Failure

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Chris Hemsworth as a Consfused Thor marvel

Credit: Marvel Studios

On the backs of its recent failures, it seems as though Marvel Studios is taking it back to the beginning. With recent rumors that the studio was looking to bring back the original Avengers (2012) cast for an all-new movie, perhaps it shouldn’t be so surprising that Marvel is returning to yet another original franchise to try to save itself. However, turning to the troubled franchise that is Thor may not be the best answer, especially given the latest update about the next film.

Perhaps one of the most controversial movies to be released from Marvel in recent years is Thor: Love and Thunder (2022). The Thor franchise as a whole has been rocky from the beginning, with Thor (2011) and Thor: The Dark World (2013) being the lowest-performing Marvel movies for several years. When the third installment to the franchise, Thor: Ragnarok (2017), directed by Taika Waititi, was released, it brought a sense of fresh air to the franchise and shifted away from the dark and gloomy aesthetics of the first two films to something more fun and lighthearted. This followed the tone set by other releases around that time, including Guardians of the Galaxy Vol. 2 (2017) and Spider-Man: Homecoming (2017).

Grandmaster talking to Thor who is trapped
Credit: Marvel Studios

For a while, the 80s himbo, muscleman style of Thor was popular with Marvel fans and led to a rise in his popularity. However, the release of Thor: Love and Thunder once again brought the franchise toppling, as the controversial film split audiences and the film became arguably one of the worst-received MCU films until the release of Ant-Man and the Wasp: Quantumania (2023). It seems as though Marvel Studios president, Kevin Feige, took notice, as it’s now been rumored that Marvel will be retconning the lighthearted 80s vibe of Ragnarok and Love and Thunder and will take the Thor franchise back to the darker vibes and storylines of the first two films.

Tom Hiddleston crying as he wants Thor's help
Credit: Marvel Studios

The Hollywood Handle shared a post to X, formerly Twitter, that says “Marvel Studios reportedly wants ‘THOR 5’ to have a darker tone. Gareth Edwards is one of the directors that the studio is eyeing to helm the project.”


Gareth Edwards has won acclaim for his work directing Rogue One: A Star Wars Story (2016) as well as Godzilla (2014). He would certainly have no problem bringing a darker element back to Thor, and given that he’s already worked with Disney and Star Wars, he certainly wouldn’t be a far fetch to be brought on to Marvel. However, the pendulum swing of the Thor franchise from a fun ’80s romp back to a darker drama could be what kills it completely.

Thor and Loki looking at each other
Credit: Marvel Studios

Despite his relative popularity with fans, it’s possible that Chris Hemsworth’s Thor is doomed to suffer from its history of being shuffled through different directors and writers, and may never see the success that the Iron Man and Captain America trilogies saw. This could be Marvel’s attempt to retcon the franchise up to this point and start over with one of their few remaining original Avengers. However, Hemsworth has previously stated a desire to step away from the role, so it’s possible that Thor 5 could be the final installment and a nod back to the franchise’s beginning.

Do you think Thor 5 should go dark and grungy or do you like the ’80s camp vibes of the recent two films? Share your thoughts with us in the comments below!

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