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Credit: Inside the MagicHBO Max has faced several problems over the years and is now going away as Warner Bros. Discovery has other plans for its streaming content.
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After including series like John Cena’s Peacemaker, Succession, The Last of Us, White Lotus, House of the Dragon, and other highly acclaimed series on the platform, fans expected that the company would keep HBO Max the same. Due to the recent merger, Warner Bros. Discovery had other plans.
The first few months included projects being cut or axed, such as Leslie Grace’s Batgirl, with other projects having a lot of content removed. For instance, Sesame Street lost over 100 episodes due to the merger and other shows lost a lot of content that can’t be found elsewhere.
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Warner Bros. Discovery now believes that the streaming platform won’t be profitable in the long run as they believe the name of the streaming platform is too confusing for fans. According to IGN, the company will create a new platform called Max which will have all of what is currently on HBO Max and shows from Discovery. This merger and rebranding will of course come with a tiered subscription and is reportedly set to debut in May or June.
This could be a great changing point for the company, there is still a lot of work that needs to be done. While HBO continues to deliver shows that are getting Emmys and Oscars, other parts of the company struggle to keep up. Right now, Warner Bros. can only release a few movies a year due to their budget which is why several of their movies got delayed.
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DC had several movies delayed, which only helped because of James Gunn’s new leadership with Peter Safran over the studios. Now, the DCU will be releasing more projects in the following months, and then the DCU will truly start off with Superman: Legacy (2025) a few years later.
In the meantime, the streaming platform will have a lot of ground to cover, as rebranding something as big as HBO Max doesn’t happen overnight. It’s going to take fans a while to readjust, and then the real question will be what series will serve as the reason to draw more people to subscribe. Succession is happening right now, but will be done by the time Max releases, so what other series will be the series everyone wants to watch? Sadly, Max will have to rely on their recent shows to do the trick.
Do you think HBO Max needs to be rebranded? Let Inside the Magic know what you think!