In September, we reported on questionable merchandise sold at D23 Expo in Anaheim, California. The Walt Disney Company released exclusive merchandise for the convention, much of which quickly sold out and popped up on eBay for highly inflated prices.
But one product line took the internet by storm. @Wario64 initially shared the platinum Mickey and Minnie Mouse ears, priced at $195 and $175, on Twitter:
Mickey Mouse Disney 100 Platinum Celebration Ear Hat for Adults – Limited Release up for preorder at Shop Disney ($195) https://t.co/w4LdDgy6Gg
Minnie Mouse Headband for Adults $175 https://t.co/D1AedpAfZx pic.twitter.com/Zjrb6ot8pq
— Wario64 (@Wario64) September 10, 2022
The initial product description for the Minnie Mouse ears read:
Minnie is dripping with excitement as she celebrates the centenary of The Walt Disney Company in her typically fashionable style with this ear headband. Part of the Disney 100 Platinum Celebration, this limited release commemorative ear headband has been designed by Disney artists for a special platinum-dipped effect and includes a coordinating padded bow, all presented in a special keepsake box.
Fans were quick to mock the ears’ questionable appearance. Some fans made memes out of the hats, like this one from @_jessavi:
— Ben 🐧 (@BennVersion) September 11, 2022
After social media rioted, the ears quickly disappeared from shopDisney. At the time, it was unknown if Disney chose to remove the controversial products or if the ears sold out.
According to BleedingCool, Disney updated the product description due to the reaction online. Before being removed entirely, it read:
Celebrate the centenary of The Walt Disney Company with this Minnie Mouse ear headband. Part of the Disney 100 Platinum Celebration, this limited release commemorative ear headband has been designed by Disney artists for a special reflective platinum-dipped effect and includes a coordinating padded bow, all presented in a special keepsake box.
The merchandise will drop on shopDisney at 7 a.m. PT. It will likely sell out quickly, so Guests looking to purchase the items are encouraged to shop as soon as possible. It’s unknown if shopDisney will utilize a virtual queue system or purchase limits to avoid resellers during this merchandise drop.
Are you interested in any of the Disney 100 merchandise?