Orlando Theme Park Revenue Soars, Attendance Up by Over 50%

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SeaWorld Orlando Mako Roller Coaster

Credit: SeaWorld

No one can deny that the ongoing COVID-19 pandemic has affected just about every aspect of our lives as we know it. From Supply chain issues to inflation, everyone around the world has felt these changes in one way or another. Guests visiting theme Parks have felt a lot of these changes as well with mask mandates and social distancing rules seemingly changing constantly.

As of now, Disneyland and Walt Disney World both have completely dropped their mask requirements with Universal Studios following suit. Guests have also noticed price increases within certain areas of the theme Parks including merchandise, tickets, and of course, food. However, Disney has posted record profits, citing new experiences and options like Disney Genie as a way that the company has gotten back on track.

ice breaker seaworld
Credit: SeaWorld

Related: Taxpayers Sue Gov. Ron DeSantis for Termination of Disney’s Reedy Creek Improvement District

SeaWorld, the nautical-themed amusement Park in Orlando, Florida recently revealed its Q1 earnings with some shocking figures as shown in the tweet below from Reporter Ashley Carter (@AshleyLCarter1):

SeaWorld has released its Q1 2022 earnings, some takeaways: – Total revenue was $271M, an increase of $99M from Q1 2021 – Attendance was 3.4M visitors, up 54% from Q1 2021 – Company said international and group visitation is improving but not back at pre-pandemic levels

As you can see, the Resort increased total revenue by $99 million compared to Q1 of 2021. Attendance is also up by over 50%. We recently covered SeaWorld adding a small surcharge to food and snacks, citing this as a way to deal with “increasing operating costs”. We are not sure how this decision has affected these numbers.

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One reason attendance might be up could be due to the Resort’s newest roller coaster, Ice Breaker.

Ice Breaker is the newest coaster built at SeaWorld Orlando; its bright colors pull Guests in and fill a hole in the Park, which previously did not do any favors. Ice Breaker was announced to be built in 2019, but due to the pandemic, the coaster’s opening date was severely pushed back. The $8.2 million dollar attraction shoots up and down at 93 feet and hits a speed of 52 miles per hour. Although those stats don’t really give off the “terrifying” vibe, the coaster packs a lot more punch than it may seem.

SeaWorld Orlando describes the attraction as:

Named after the icy Arctic summits, Ice Breaker will feature four airtime filled launches, both backwards and forwards, culminating in a reverse launch into the steepest beyond vertical drop in Florida – a 93 feet tall spike with 100 degree angle. The thrills continue as riders fly over a near vertical tophat maneuver into a series of exciting twists, turns, and airtime hills. The brand-new coaster will be located across from Wild Arctic and opens February 18, 2022.

SeaWorld had recently put in a bid at $3.4 billion to take over Cedar Fair, however that offer was rejected.

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