On September 3, Marvel will release its groundbreaking film, Shang-Chi and the Legend of the Ten Rings in theaters. The film will feature Marvel’s first Asian superhero, and the cast is made up of largely East Asian cast.
To help the film continue to break barriers, the Asian American and Pacific Islander community is rallying in support of the film and launching campaigns to get people into theaters.
Shang-Chi and the Legend of the Ten Rings hits theaters this Friday, when it will beigin a 45-day theatrical run before heading to Disney+. Numerous GoFundMe pages have been set up in order to raise money to purchase tickets, which will then be given to children and their parents so they can go to their local theater to see the film. In addition to that, Gold House — which works with Hollywood on behalf of the Asian American community — hosted its Annual Gold Open event and screened Shang-Chi in New York City.
“If we can show that we can actually hold our own ground opening weekend through the biggest film franchise in the world, that is going to unlock other opportunities in other major franchises, as well as independent films, for AAPIs to lead,” Chen told CNN Business last week. “We’re two-thirds of the world and there are still people who don’t believe we can open films … A single movie does not change the world forever, but it does start to stoke it.”
Shang-Chi star Simu-Liu — who plays the titular superhero — has spoken about what it means to play Marvel’s first Asian superhero, and what it means to see his community represented this way. Liu spoke to Time and said:
“I loved comics as a kid, I loved superheroes, but I really didn’t see myself represented in that space,” he says. “I really hope with this movie, kids who are like me, who grew up similarly, can have that. That’s really the power of representation: seeing yourself on screen and feeling like you’re a part of this world, which for Asian children who have grown up in the West hasn’t always been the case.”
The rallying support of Marvel’s new movie comes on the heels of some fans planning to boycott the movie due to one of the film’s other stars, Awkwafina. The actress had made comments about how she refused to audition for films that she felt were “making a minstrel” out of her people.
However, that causedmany to speak out against the actress, saying she has used a “blaccent” in the past to further her career. Similar allegations were made against the actress when she was announced as a lead star in the film Raya and the Last Dragon.
Shang-Chi will have a solely theatrical run for the first 45 days, after which it will come to Disney+.
Will you be watching Shang-Chi in theaters? Or will you wait for the film to come to Disney+? Let us know in the comments!