Today during a Q&A call between The Walt Disney Company and Morgan Stanley, Disney CEO Bob Chapek revealed that half of the subscribers using Disney+ do not have children.
Chapek revealed that half of the Disney+ subscribers do not have children, when being asked about the incredibly successful streaming service launched by the company last year, saying:
“What we didn’t realize was no non-family appeal that a service like Disney Plus would have. In fact, over 50% of our global marketplace don’t have kids, [over half of] our subscribers don’t have kids.”
This surely was surprising for Disney, especially when it comes to Disney+ as the Disney brand as a whole is known for being so family-friendly. Disney has even added content warnings and parental controls to Disney+.
However, just because half of all Disney+ subscribers do not have children doesn’t mean the content is not family-friendly. It’s clear that there is truly something for every user on the streaming service.
The Mandalorian, and WandaVision are perfect examples of content on the platform on is appealing to a variety of ages, but strong enough to draw in subscribers to Disney+ even if they do not have children in the home.
Disney+ is widely successful, and that success has continued to breed more content for the platform. As we reported back in December when Disney announced dozens and dozens of new movies and series for Disney+. As the success continues we can expect even more content to come to Disney+, making a subscription to the service even more valuable.
Could the fact that Disney+ has so many subscribers without children push Disney towards making more PG-13 or R-rated content for Disney+? It is possible, but Disney also has Hulu to add that content to, so perhaps they will not feel the need to do that if enough subscribers have a Disney+, Hulu, and ESPN bundle subscription. Only time will tell!
What do you think about 50% of Disney+ subscribers having no children — did this number surprise you? Let us know in the comments!