Despite Financial Struggles, AMC Releases Reopening Plan

in Disney, Entertainment, Movies

amc reopening header

Credit: AMC

Amid reports of potential bankruptcy, substantial doubt about having enough cash to continue operating, and potential buyouts, AMC Theatres announced a reopening plan that includes nearly all of it’s U.S. movie theaters.

The news comes courtesy of Ashley Carter, who covers Disney World, Universal Studios Florida, and SeaWorld for Spectrum News 13 in Orlando.

On Twitter, Carter shared a string of Tweets outlining AMC’s July reopening plan, which will reportedly take place “in time for the release of Christopher Nolan’s Tenet (July 17) and Disney’s Mulan (July 24).”

As Carter pointed out, AMC, the largest movie theater chain in North America, released its reopening protocols just a week after major competitor Cinemark outlined their phased reopening plan.

Carter also shared information about the steps that AMC entertainment will be taking to ensure guest safety when their theaters do reopen to the public.

As per AMC’s release, the entertainment company will be:

  • Educating our guests so that they understand the actions we are taking with their safety in mind. 
  • Implementing aggressive marketing communications and promotional activity aimed at jumpstarting consumer demand. 
  • Reducing our cost structure, intensely examining every category of our expenditures to lower our spending wherever possible. 

In an interesting twist, Carter reported that the AMC theater chain is currently in “active dialogue with Universal,” whose movies CEO Adam Aron banned following the streaming release of Trolls World Tour. Only time will tell if Universal film studios movies will begin playing on AMC screens again in the near future.

It remains to be seen what both AMC and Cinemark will do if Walt Disney Studios or Warner Brothers make changes to their current theatrical release schedules. There have been some talks of the live-action Disney’s Mulan debuting on Disney+, though these remain unconfirmed by Disney executives.

What does this mean for the Disney Springs AMC?

Although an official reopening date for the AMC theater at Disney Springs has not been announced, there are certain protocols that visitors will need to follow before entering the Disney Springs shopping and dining complex, regardless of AMC’s specific policies.

disney springs amc
Credit: Disney

If, for example, AMC theatre regulations dictate that face masks are optional in their theaters, Disney Springs Guests will still need to wear proper face coverings for their entire visits. 

What do you think about the AMC reopening plan? Tell us in the comments!

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