The Walt Disney Company just announced the official name for their new streaming service: Disney+. Disney Chairman and CEO Bob Iger revealed the name of the direct-to-consumer streaming service in a live audio webcast on Thursday, during which they presented an overview of Disney’s fiscal year and fourth quarter 2018 financial results. Disney+ will launch in late 2019.
Disney first revealed plans for their streaming service back in 2017, when the company stated that it would become the exclusive home in the U.S. for on-demand viewing of many of the latest live-action and animated Disney, Marvel, Lucasfilm, and Pixar films. When it launches in 2019, Disney+ will also be home to the Disney films hitting theaters next year, including “Dumbo,” “Captain Marvel,” and “Frozen 2.”
Iger also announced during the webcast that Lucasfilm is currently developing a second “Star Wars” live action series that will begin production next year before airing on Disney+. The new series will take place prior to “Rogue One: A Star Wars Story” and follow the adventures of Rebel spy Cassian Andor (Diego Luna) during the formative years of the Rebellion. This “Star Wars” series is just one of the numerous shows in development for Disney+. We reported last month that Marvel’s Falcon and Winter Soldier will be receiving a series on the streaming service, and the highly anticipated “High School Musical: The Musical” series will premiere next year, as well. Other new Disney films premiering exclusively on the series will also include a live-action “Lady and the Tramp” film.
Disney has yet to announce the price of the new streaming service, though Iger commented on it earlier this year. Iger noted that due to the service’s lighter content load, the price at launch will be less than Netflix, which currently offers customers three tiers of membership ranging from $7.99 to $13.99. “We have the luxury of programming this product with programs from those brands or derived from those brands, which obviously creates a demand and gives us the ability to not necessarily be in the volume game, but to be in the quality game,” Iger said.
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