Disney has announced an extension of the popular Annual Passholder discount at Disney’s Character Warehouse, giving Passholders an additional two weeks to enjoy 20% off on merchandise!

Annual Passholder Discount Details
Originally set to expire at the end of August, this discount is now available until September 14, 2024. Annual Passholders can take advantage of this opportunity at select locations, making it a great time for them to stock up on exclusive and themed merchandise from the Walt Disney World Resort.
The Disney Character Warehouse serves as an outlet store that offers a range of marked-down Walt Disney World merchandise. This makes it particularly attractive for fans looking to snag items at lower prices. The discount applies at the following locations:
- Disney’s Character Warehouse (Vineland Ave): 8200 Vineland Ave #1252, Orlando, FL 32821
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Disney’s Character Warehouse (International Drive): 4969 International Drive, Orlando, FL 32819
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Disney’s Character Warehouse (Sawgrass Mills): 12801 W Sunrise Blvd, Sunrise, FL 33323
These locations offer a variety of products, including apparel, accessories, and home decor, all at reduced prices. Disney’s efforts in extending this discount demonstrate its commitment to providing value to Annual Passholders, especially during the back-to-school season.
Related: Disney Water Park Seasonal Pass Offers Cost-Effective Option for Guests
Exclusive Early Shopping Hours

For those eager to make the most of their shopping experience, Disney has introduced exclusive early shopping hours for Annual Passholders. The two Orlando locations will open an hour early at 9 a.m. on Thursdays, allowing Passholders to access special deals and offers before the general public. This early access is available on August 1, 8, 15, 22, and 29, as well as the newly added dates in September.
To take advantage of these early shopping hours, Annual Passholders must present their valid Annual Pass using the “Tickets and Passes” section of their My Disney Experience app, along with a valid government-issued photo ID. This ensures a seamless experience for guests eager to nab the latest Disney products. The exclusive early hours are expected to create a busy atmosphere, particularly with limited availability on certain items.
Limitations and Conditions
While the 20% discount is certainly enticing, there are some limitations and conditions to note. The discount is not applicable to certain items and cannot be combined with other promotional offers. Passholders should check in-store or online to fully understand what items qualify for the discount.
Additionally, it’s important to emphasize that merchandise purchased with the Annual Passholder discount is intended for personal use only. The purchasing policy strictly prohibits reselling items acquired at discounted rates. This measure is in place to protect the integrity of the discount and ensure that the products remain accessible to all loyal Disney fans.
Related Industry Trends

This recent discount at Disney’s Character Warehouse follows a trend of heightened promotions within the Disney ecosystem. As the park experiences fluctuate in attendance, there have been several markdowns and sales on merchandise to attract guests. Disney’s willingness to extend discounts indicates an awareness of market conditions and a strategy to keep fans engaged.
The merchandise liquidation efforts seen in recent memory—primarily due to overstocking and a slowdown in sales—have led many to expect more aggressive sales strategies in the coming months. As guests experience a dip in attendance at Walt Disney World parks, the increased reliance on discounts could become a mainstay in Disney’s approach. The initiative also highlights the potential for fans to connect with Disney products at a more affordable rate.
Fan reactions to the pricing strategies have been mixed. Some guests appreciate the chance to purchase premium Disney merchandise at reduced rates while others express concern over the implications of these significant discounts. Discussions surrounding the actual value of merchandise have sparked online conversations about the overall consumer experience at Disney parks. As pricing strategies evolve, guests seem to call for more transparency regarding how merchandise value is determined.

The continued success of the Annual Passholder discount at Disney’s Character Warehouse showcases Disney’s dedication to providing value to its most loyal patrons. As more discounts and promotional offers take shape, the enthusiasm surrounding these opportunities remains palpable. Each visit to the warehouse becomes an adventure, where fans can relish the joy of finding a special Disney item at a bargain, deepening their love for all things Disney while shopping with their Annual Passholder benefits.
Have you ever shopped at the Disney Character Warehouse? Let us know about your savings in the comments!