Bob Iger Gives Disney Back to Animators

in Movies & TV

Iger meets Elsa from Frozen

Credit: Inside the Magic

This morning, the CEO of the Walt Disney Company, Bob Iger, made a massive announcement while visiting Hong Kong Disneyland, and it seems as though he’s finally starting to hear his audience.

Bob Iger poses in front of a sign reading "The Walt Disney Company."
Credit: ABC

If you’ve followed recent reports, the Walt Disney Company has been struggling with its image in both the Disney Parks and the box office. With many audiences hurling criticism at the studio for some of its recent creative choices, viewers have practically been begging the company to return to traditional animated movies and practices.

Related: Immersive Disney Animation is Nightmare Fuel

While that’s undoubtedly easier said than done, Iger is finally getting the message after years of struggling. In an interview with ABC’s Good Morning AmericaBob Iger revealed some very exciting developments after the opening ceremony for the World of Frozen at Hong Kong Disneyland.

CEO Teases Return at the Walt Disney Company

Credit: Hong Kong Disneyland

As many viewers tuned in to ABC this morning, many were greeted by an exclusive interview with Iger after the new reveals in Disney’s Hong Kong park. While it’s indeed easy to be dazzled by the glitz and glamor of Arendelle’s wintry wonderland, he also had something to say about new developments that could bring the Disney studio and Disney Animation back from the depths.

Related: 2D Films Are Making a Comeback at Disney Animation, Director Teases

While on the subject of the new addition, Iger stated,

“For years at our Disney parks, we’ve been creating these large, immersive worlds. Essentially, they’re the physical embodiment of some of the greatest stories that we’ve told whether it’s Cars Land or Star Wars, or Pandora, and of course ‘Frozen,’ being our most valuable franchise, as you mentioned, a very successful film, I think it’s just ripe for basically, building the place that ‘Frozen’ takes place in and it’s just a fantastic land that enables people to get immersed in the story of ‘Frozen’ and interact with all the great characters for films…”

Any new developments at Disneyland, Walt Disney World, or the many Disney Parks overseas is always a special event, but Iger later went on to announce that Frozen (2013) would receive not only a third but a fourth sequel.

Toward the end of the interview, Iger told ABC,

“Frozen 3 is in the works, and there might be a Frozen 4 in the works too… I don’t have much to say about those films right now, but [Jennifer Lee], who created Frozen, the original Frozen and Frozen 2, is hard at work with her team at Disney Animation on not one but actually two stories.”

Elsa, Anna, Kristoff, and Sven in 'Frozen II'
Credit: Disney

Elsa, Anna, Olaf, and all of their friends have absolutely bewitched viewers with their intoxicating franchise, but there’s more at work than just two sequels. Disney’s Frozen franchise has proven to be one of the company’s most successful assets, but this isn’t the cash grab most viewers are probably suspecting.

Related: Disney Axes ‘Bluey,’ ‘Mickey Mouse,’ Triggers Furious Parent Backlash

If you’re anything like this writer, you know that Disney loves slipping little winks and nods between the lines of all their announcements. After years of essentially having multiple movies designed by its marketing team, Disney is giving control back to its creators.

The way Iger emphasized the importance of world-building and storytelling is undoubtedly a reassuring sign for many fans, but the way he talked so highly about Frozen’s creator and her team at Disney Animation suggests that he’s finally learned from his managerial mistakes, and we might soon see a return to Disney as we know it. It’s a small step, but one in the right direction.

Has Iger genuinely learned from his cinematic sins? Tell Inside the Magic what you think in the comments below! 


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