Marvel Releases Limited Edition Avengers Anniversary Set

in Marvel, Merchandise

avengers-mcu-ryan-meinerding

Credit: Ryan Meinerding

Before Marvel Studios was even a glimmer in Disney’s eye, Marvel was struggling as a titan in comic book publishing when they filed for bankruptcy in 1996. Despite creating six decades of superhero mythology, they would have to sell the film rights of some of their most iconic characters to whichever studio would buy them to stay afloat. Spider-Man went to Sony Pictures, X-Men would go to 20th Century and the lower-tier vampire hunter, Blade, would go to WB’s New Line Cinema. Marvel characters would soon become a source for Hollywood’s biggest blockbusters that would culminate with the assembling of Earth’s Mightiest Heroes, the Avengers.

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Credit: Alex Ross

The Marvel Cinematic Universe (MCU) made the Avengers a household name in 2012. Yet, it all started in 2008 at the end of Iron Man when Nick Fury (Samuel L. Jackson) approached Tony Stark (Robert Downey Jr.) to discuss the “Avengers Initiative.” Those two words would galvanize a fanbase’s expectations that were piqued with Joss Whedon’s landmark film. Marvel’s The Avengers would go onto make $1.5 billion and be the driving force for all of Marvel Studios.

The Avengers original lineup which Marvel may be about to reboot
Credit: Marvel Studios

This success was rooted from the intricate plotlines, complex characterizations, and rich overarching themes stemming from Marvel Comics. Marvel as fans know it today began as Timely Comics in 1939, then experienced a “Renaissance Period” in 1961 with its current name change. Fantastic Four (1961) would change the landscape of superheroes for Marvel. Their notoriety would grow exponentially more in 1962 with the creations of — The Incredible Hulk, The Amazing Spider-Man, The Mighty Thor, and Ant-Man.

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Credit: Marvel Comics

Even with the popularity of these new spectacular heroes, Marvel was still in constant competition with DC Comics who dominated with their super hero team, the Justice League. Marvel writer, Stan Lee and artist, Jack Kirby decided to fight fire with fire as they would form the legendary collection of characters known as The Avengers in 1963. This team-up would go up and down in popularity throughout the years, but were a foundational title for the American publisher.

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Credit: Citizen Watches

Marvel has now partnered with the watch company, Citizen, to create a limited edition timepiece and two pins to commemorate the 60th anniversary of this group of classic heroes. One of the collectible pins has the famous Avengers ‘A’ with ‘Avengers Assemble’ encompassing the piece. The other pin is in the shape of the Avengers ‘A’ that contains a collage of the most quintessential members. Lastly, the expertly crafted watch has the first seven members of the team on the watch’s face. This is the first of many partnerships that will honor the legacy of these indelible pop culture icons.

What do you think of this new collectible? What else should Marvel do for the Avengers’ 60th anniversary?

in Marvel, Merchandise

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