Build-A-Bear Reveals Limited Edition ‘Lord of the Rings’ Collection

in Merchandise

build a bear lord of the rings feature image crop

Credit: Build-A-Bear Workshop

If you’re a fan of J.R.R Tolkien’s Lord of the Rings novels — or the Peter Jackson movie trilogy — you’re going to want to pay attention. The ever-popular toy company, Build-A-Bear Workshop, has just dropped a surprise, limited-release Lord of the Rings collection featuring Frodo Baggins, Gandalf, and the cutest Gollum you’ve ever seen!

lord of the rings build a bear collection
Credit: Build-A-Bear Workshop

Build-A-Bear Workshop announced the new plush toys on their official Facebook page, writing:

LIMITED RELEASE: Our NEW Lord of the Rings collection is now online! Journey to Middle-earth with our new Lord of the Rings Bear and prepare for adventure with Gandalf and Frodo costumes, sounds and more. Available online while supplies last!

Fans immediately began gushing over the new toys in the comments, with Brianna P. writing, “Sir Ian McKellan’s voice coming out of a bear telling you that dark times pass? Incredible and very good.”

Another Build-A-Bear follower, Dahlia Rose, is hoping for more additions to this collection in the future. She said, “So I’m hoping there’s more bundles than this because I need a Legolas and all the rest. Also I’m not opposed to an Orc bear and them moving into the Hobbit Territory. Galadriel, Elrod… Y’all don’t even now [sic: know] what you started LOL”

You can currently buy each of these new Lord of the Rings stuffed toys online at the official Build-A-Bear website, but hurry and grab yours before they’re gone!

lord of the rings build a bear frodo
Credit: Build-A-Bear Workshop

Related: Build-A-Bear Releases Full ‘Winnie the Pooh’ Collection!

The Build-A-Bear Frodo Bundle ($65.00) includes the character’s iconic outfit from his journey across Middle-earth, from the Shire to Mordor. In addition to Frodo’s famous cloak, LOTR fans will receive a pair of hobbit feet for their cuddly Lord of the Rings bear!

build a bear lord of the rings gandalf
Credit: Build-A-Bear Workshop

Related: This is the Way! NEW ‘Mandalorian’ Themed Build-A-Bear!

The Build-A-Bear Gandalf Bundle ($65.00) will transform your plush bear into a wizard worth waiting for, with Gandalf’s famous hat, robe, beard, and staff! You’ll be ready to set off on the adventure of a lifetime with your adorable new friend.

Both the Frodo and Gandalf Build-A-Bear bundles must be purchased as a set that includes the Lord of the Rings bear ($29.00), the costume of choice ($28.00), and a 5-in-1 phrases chip that is inserted into the bear’s paw ($8.00).

build a bear gollum
Credit: Build-A-Bear Workshop

Related: Anakin and Padmé Have a Secret ‘Lord of the Rings’ Connection

The final item in this new Build-A-Bear fantasy collection is Gollum! Priced at only $15.00, you can’t go wrong with this toy. It is worth noting that Gollum does not include a sound chip.

The official description of this adorable Gollum (never thought you’d read that, did you?) reads:

Have you ever seen a more snuggly Sméagol? Gollum may be known for being a corrupt creature, but he’s sure to bring cuddly fun as a mini plush friend. This prestuffed Gollum plush has a toothy smile, brown loin cloth and a Lord of the Rings graphic on his paw pad. He makes a precious addition to any fan’s collection!

Whether you’re a Lord of the Rings collector or you’re buying for a young Tolkien fan in your life, this collection is a perfect choice!

Other Build-A-Bear Collections

In addition to this brand newly announced Lord of the Rings series, Build-A-Bear workshop offers products for a variety of fandoms. Whether you love Raya and the Last Dragon, Universal Monsters, Harry Potter, Star Wars, or Doctor Who, these toymakers have you covered no matter what fantastic realm you love most!

build a bear fandoms
Credit: Screenshot via

Build-A-Bear began in 1997 and, to date, over 160 million bears and other stuffed toys have been created in their workshops around the United States! Now, the team behind this popular company often offers online exclusives, like the Lord of the Rings bears, to make it easier for toy lovers and fans of all ages to shop from home.

Are you going to order a Lord of the Rings Build-A-Bear toy before they’re gone for good?

Comments Off on Build-A-Bear Reveals Limited Edition ‘Lord of the Rings’ Collection