Disneyland Hopes to Develop New AP Program “As Quickly As We Possibly Can”

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Today, Disneyland Resort announced that former Annual Passholders — many of whom were surprised by the abrupt end of the theme park resort’s longstanding Annual Passport program — will now be known as Legacy Passholders, and will be eligible for a variety of perks as a result

ken potrock
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Related: CA Gov. Lifts Stay-at-Home Order, Impacting Disneyland Resort

Furthermore, these former Annual Passholders can expect to take advantage of new Disneyland Resort “membership options” in the near future. A recent survey asked Passholder Guests precisely what their priorities are moving forward.

Now, Disneyland President Ken Potrock recently shared some details about the rollout of the upcoming membership choices. Per Southern California newspaper, The OC Register:

“I don’t know when we’re reopening,” Potrock said when asked about a timeline for launching the membership program. “If the answer was we’re reopening four weeks from now, I would probably tell you we’re not going to be ready. If you told me that it was a little bit longer than that, our hope is to be ready. So that’s a little bit vague, but it’s honest. It’s already in-flight from a research perspective. Our hope is to develop it [the new Passholder program] as quickly as we possibly can.”

Disney Characters at Sleeping Beauty Castle at Disneyland Resort in California
Credit: Disney

Related: Disneyland May See Out-of-State Demand Upon Reopening

Potrock shared further details about the status of the new membership program, sharing that Disneyland Park and Disney California Adventure Park Guests can expect the offering, or offerings, when Disneyland Resort reopens following its coronavirus closure or very shortly thereafter:

“Our hope is to be ready for this whenever we’re allowed to open. That is our hope,” Potrock said. “It’s hard to pinpoint that because I don’t know what the direction from the state will be. But we are working all hands on deck to develop this as rapidly as we possibly can.”

At this time, only the Downtown Disney District and the partially reopened portion of Disney California Adventure’s Buena Vista Street area are available to Guests, who can enjoy shopping and limited dining — with outdoor seating, there is currently no indoor seating — at this time. 

disneyland railroad
Credit: Disney

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Potrock provided hope for the future of Disneyland Resort, which has now been closed for nearly a full year, saying

“That [COVID-19 vaccine distribution] will allow us to pick those capacity limitations up faster and faster and fulfill the desire of our fan base to come back to the park.”

Are you excited to see what the future holds for the reimagined Disneyland Resort Annual Passport program?

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