The ongoing pandemic has taken a huge toll on The Walt Disney Company, and if there is a park that has taken the biggest hit, it’s Disneyland Resort in California. Now, instead of fighting for its reopening, Disneyland seems to be taking a step back and promoting health and safety guidelines for the public — similar to what California Governor Gavin Newsom is advocating for.
Disneyland Resort — which encompasses Downtown Disney, Disneyland, Disney California Adventure, and three onsite hotels — has been the only Disney Resort to not open its theme parks since March. With Downtown Disney being the only area open for Disneyland Resort Guests, the west coast has been a lot less magical lately.
With every other Disney theme park having reopened at least once during the pandemic, with top-notch social distancing and safety measures in place, Disneyland Resort President Ken Potrock and Disney Parks, Experiences and Products Chairmans Josh D’Amaro have been at what has felt like a battle with Governor Newsom to try and reopen the Disneyland Resort theme parks. Until now, it seems that Disney has been heavily pushing Newsom and the state of California to amend their theme park reopening guidelines, which currently will not allow Disneyland to reopen until there is only 1 positive COVID-19 case per 100,000 in Orange County.
But currently, as cases rise, it seems Disney has paused the fight to reopen the theme parks ASAP as Disneyland Resort launches ‘Together We Can Be Incredible’ PSA campaign for health and safety in local communities. This Public Service Announcement features characters from The Incredibles to encourage the local community to help stop the spread of COVID-19.
Disneyland shared the following press release:
Today, the Disneyland Resort kicked off a public service awareness campaign across Orange County and Los Angeles County to encourage all residents to adhere to current health and safety guidelines to help protect local communities.
The campaign, “Together We Can Be Incredible,” features characters from Disney and Pixar’s “The Incredibles,” sharing tips and reminders of important health and safety measures delivered through digital billboards, radio, TV, social media content and more, rolling out over several weeks. The PSA reiterates current health and safety measures based on guidance from health authorities, such as the Centers for Disease Control and Prevention (CDC) and appropriate government agencies, including the OC Health Care Agency (HCA).
The messages are shared by characters from “The Incredibles” including Edna Mode, Dash and Mrs. Incredible, and provide reminders to everyone to wear a face covering, wash their hands frequently and practice physical distancing measures.
“The campaign emphasizes important health and safety measures, including physical distancing, face coverings, hand washing and more, and leverages each character’s personality to bring the messages directly to our local communities in a dynamic way,” said Dr. Pamela Hymel, chief medical officer, Disney Parks, Experiences and Products. “Our message is that together we can help the community if we’re all responsible and do our part.”
The Disneyland Resort is working with local businesses to help bring this campaign to a variety of local residents, with messages in English, Spanish and Vietnamese. The scope of the campaign is made possible in part by existing relationships across Orange County and Los Angeles County, including with the Los Angeles Angels, Anaheim Ducks and more. In addition, the Disneyland Resort is working with local school districts to provide tools and resources to share with students.
The Disneyland Resort has been working closely with the HCA to be in line with the HCA’s guidelines on extensive health and safety procedures implemented through the Downtown Disney District, including the recent expansion onto Buena Vista Street. Dr. Clayton Chau, county health officer and director of OC Health Care Agency, is pleased to support the campaign with the Disneyland Resort for the local communities.
“We all have a role to play in working to curb the spread of COVID-19. Disneyland has continuously shown its commitment to health and safety in Orange County for many years, and we welcome their collaboration in our continued efforts to raise awareness of and educate our communities on COVID-19 in unique and creative ways,” said Dr. Chau.
To learn more about the “Together We Can Be Incredible” campaign please visit Disneyland.com/BeIncredible.
Disney truly is making the rules we have all heard over and over fun and new again with The Incredibles giving the message a new creative and fun flair. Plus, there is the underlying message that will bode very well with kids that suggests wearing a mask means you are just like The Incredibles, and that means you can be a superhero!
Check out the PSA video below:
With cases on the rise in California, it is good to see that Disney is doing what they can to promote safety — because, as we know, given the current theme park reopening guidelines, Disneyland and Disney California Adventure cannot reopen until COVID-19 cases significantly decrease. To comply with the Governor’s orders, Downtown Disney has fully removed any eating or drinking completely while on property and they are enforcing it seriously.
That being said, once things are looking a little brighter, having seen the remarkable job Disney has done in Disney World in terms of safety, Cast Members enforcing social distancing and face masks, and the overall tone and compliance from Guests, Disneyland will be in great hands once it is ready to reopen.
Do you think Disneyland will be reopening in early 2021 and will you feel safe to attend?