Rotten Tomatoes responds to “Captain Marvel” trolls by removing anticipation score

in Disney, Entertainment, Marvel, Movies, Movies & TV

Captain Marvel rotten tomatoes

“Captain Marvel” will release in theaters on March 8, but the film already has the worst rating of any Marvel film…or so it seems.

For the past week, reviewers have taken to Rotten Tomatoes to share their distaste for Marvel’s latest film before it has even hit theaters. Using the film reviewing website’s “Want to See” score capabilities, internet trolls have left scathing reviews of “Captain Marvel,” bringing the film’s Rotten Tomatoes anticipation ranking as low as 29%. The website’s solution? Remove the anticipation score feature altogether.

Comicbook shared that while the score and reviews for “Captain Marvel” were previously reported as the Audience Rating, the reviews weren’t actually reviews at all. Instead, these were the scores and opinions of those who had no interest in seeing “Captain Marvel” whatsoever. And to share their dislike for Marvel’s first super hero film with a female lead and a female director, they took to Rotten Tomatoes in an attempt to make the film seem like it is not worth seeing at all. An Audience Rating on Rotten Tomatoes isn’t available for users to access until after the film hits theaters, while an anticipation rating (the “Want to See” score on the platform) is available long before the theatrical release.

Credit: Rotten Tomatoes

Here’s what Rotten Tomatoes had to say about the issue in their official statement:

As of February 25, we will no longer show the ‘Want to See’ percentage score for a movie during its pre-release period. Why you might ask? We’ve found that the ‘Want to See’ percentage score is often times confused with the ‘Audience Score’ percentage number. (The ‘Audience Score’ percentage, for those who haven’t been following, is the percentage of all users who have rated the movie or TV show positively – that is, given it a star rating of 3.5 or higher – and is only shown once the movie or TV show is released.)

What else are we doing? We are disabling the comment function prior to a movie’s release date. Unfortunately, we have seen an uptick in non-constructive input, sometimes bordering on trolling, which we believe is a disservice to our general readership. We have decided that turning off this feature for now is the best course of action. Don’t worry though, fans will still get to have their say: Once a movie is released, audiences can leave a user rating and comments as they always have.

This isn’t the first time internet trolls have attempted to leave bad ratings for movies before they’re released. As Comicbook points out, angry “Star Wars” fans left harsh reviews for “The Last Jedi” before its release, and the same phenomenon occurred ahead of “Black Panther.” But we also can’t ignore the fact that despite some scathing premature reviews of these films, “The Last Jedi” and “Black Panther” went on to dominate the box office, and “Black Panther” has even won at the Oscars. 

We hope “Captain Marvel” defies audience expectations and goes on to be as successful (and as awesome) as we hope it will be. For now, all we have to say is this: take that, internet trolls.

What do you think of Rotten Tomatoes’s decision to remove the “Want to See” feature in response to the false “Captain Marvel” score? Share your thoughts with us.

Source: ComicbookRotten Tomatoes

3 Comments

  1. So, Bailee, you don’t think this is censorship? You’ve made it very clear that you’re a feminist, but your views don’t represent those of all women, and I’m tired of you using articles on Disney to promote your political views. The lashing back in this movie, is, as I’m told, due to it promoting women–not that there’s anything wrong with that, but it’s at the expense of men, making them look bad. I’m for true gender equality, not women subjugating men.

  2. Sean Crampton

    First and foremost regarding the Captain Marvel movie on Rotten Tomatoes, the “reviews” in question WERE NOT REVIEWS OF THE MOVIE, NOR WAS IT THE OFFICIAL MOVIE’S RATING. Please stop spreading misinformation to suit your narrative! There is no option to leave a movie rating or review for movies that have not been released yet. There is (or was), however, a “Would you like to see this movie” section for movie-goers. The only options for which are: “Yes, I would like to see this movie,” or “No, I would not like to see this movie.” There was also a comment section below it where you could briefly state why or why not. The data for which IS NOT, I repeat, IS NOT A REVIEW OR RATING OF THE MOVIE ITSELF. It simply shows the percentage of movie-goers who decided whether or not they would or wouldn’t like to see the movie once it comes out. That’s all.

    So now, knowing that, here are the main points to Rotten Tomatoes removing that functionality from their website and to deleting comments. It’s: 1) Unethical and Unprofessional, 2) Unequal and Unfair, and 3) a Conflict of Interest. Data is supposed to be impartial and unbiased. There is no good or bad to it, it just is. Data is meant to be a tool to give information and foresight, nothing more. By tampering with the data — e.g. cherry-picking only positive reviews/comments, altering numbers or reviews/comments, or even worse removing it altogether; you’re invalidating that data, and as a by-product, your company as a whole. Your credibility as a trustworthy and unbiased source of information plummets. Not to mention you’re committing a crime. By Rotten Tomatoes making a move to cover-up a movie’s data that isn’t well liked, they’re employing an “If you can’t beat em, silence em” tactic. This only adds fuel to the fire with the argument that Rotten Tomatoes is a biased shill company who is bought out and paid for by other companies (*ahem* Disney) to positively and unfairly promote their brands. This also hurts the credibility of the critics reviewing these movies. Especially if their reviews vary from the movie-goers by a significant margin.

    Look, the fact is that statistically, not every review/comment is a bot or a troll. People like to throw that excuse around as a defense because it’s so easy to blame someone or something outside of our control. Especially something that varies from our views and beliefs or something that we don’t agree with. But the fact of the matter is that bots and trolls make up a minimal portion of legitimate reviews/comments. Only about 15 – 20%. So by stating that every review or comment was made by a bot or a troll, you’re actually discrediting and ignoring 80% of the legitimate ones. People quickly forget that constructive feedback, whether positive or negative, is a blessing. It gives you valuable information on what worked well and what didn’t, as well as how your product was received and the wants and needs of your customers in the future.

    All of this to say that I think it was a bad move by Rotten Tomatoes. FYI — if you want to know, the percentage of people who wanted to see Captain Marvel out of roughly 45,000 movie-goers was 26% as of 11:59:59 pm on 02/25/2019. That is, before it was removed. A majority of this is a direct reflection of Ms. Larsen’s negative attitudes and commentary against white men.

  3. Laura G.

    This were not only trolls but people with real opinions that were silenced, this is censorship at it’s worst and it’s the response of the toxic attitude of the lead, people love strong women, take Xena, Leia, Lara Croft and the latest bad ass grrrl, Alita, the reason people is reacting so negatively to the movie was brought down by Brie, what she did was uncalled for and she’s doing the exact same thing she’s supposedly against, why do a fundraiser to bring only girls to the movie? why not bring kids in general regarding of their gender? not to mention why ask people for money to “her” movie? can’t Disney or even herself spare a few thousand dollars if the message is so important to them? This is just manipulation, hate and toxicity, and people started pointing that out the only way they had available, they were not only trolling, they were trying to speak up their mind

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