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Credit: DisneyDisney Parks recently unveiled their 2025 Pride merch line—think spirit jerseys, ear headbands, pins, hoodies, tumblers, backpacks, kitchenware, plushes, and more. In true Disney fashion, they’ve teamed up with LGBTQIA+ creators and allies to design items that are vibrant, inclusive, and unapologetically celebratory. You’ll spot classic Mickey silhouettes in rainbow flair, Star Wars and Marvel pride-themed pieces, and even kitchen mugs and stainless steel bottles decked out in colors that shout “Love is love.”
Standing Tall Amid Political Pressure
These releases arrive in a tense climate: Trump’s latest executive order targeting DEI (diversity, equity, and inclusion) initiatives has emboldened a wave of corporations to pull back Pride support. Big names like Target, Walmart, Meta, McDonald’s, and even Home Depot and Google have scaled back or dropped public backing for LGBTQ+ events.
Against this backdrop, Disney Parks have doubled down. Not only have they expanded their merch line, but they’ve confirmed it’ll be available year-round both in parks and online. And, perhaps most notably, Disneyland is also bringing back its iconic Pride Night After-Hours event—a late-night festivity complete with themed entertainment, parade-style music, and full park access for celebrating guests.
Why It Matters
When corporations retreat from Pride, it sends a message—and not a good one. Many critics say the reversals are less about genuine ideological shifts and more about avoiding political heat. As one DEI expert put it, a lot of corporate backing was “profitability rather than genuine support”. Disney’s move signals a refusal to cave to that pressure. Instead, they’re actively centering LGBTQ+ visibility in their branding and guest experiences.
Other Brands Still In the Parade
Disney isn’t the only one putting their rainbow foot forward this year. Levi’s, Guess, Converse, MAC, and Apple have also confirmed solid Pride offerings for 2025. Levi’s and Guess dropped capsule lines featuring bold colors and inclusive messaging. Converse released rainbow-laced sneakers, and MAC rolled out Pride-themed makeup packages. Even Apple’s publicly committed to DEI—despite criticism from Trump groups encouraging them to shutter diversity policies, Apple CEO Tim Cook affirmed that diversity remains central to their success.
So even as some brands step back, many others—including Disney—are reasserting their support.
Disneyland’s Late‑Night Pride Bash
Back by popular demand, Disneyland’s Pride Night After‑Hours isn’t just a marketing event—it’s a vibe. Guests get extended park access with shorter lines, special entertainment, and DJ sets, all wrapped in a rainbow-drenched atmosphere. It’s become a hallmark celebration—so much so that its return is loud and clear: Disney isn’t removing its rainbow flag anytime soon.
The Takeaway
Despite the ripple of corporate retreat triggered by political pressures, Disney Parks have gone all in. Their new merch, long-running year-round availability, and nighttime Pride event show they’re not backing down. They’re not just quietly supporting—they’re leading.
And with brands like Levi’s, Converse, MAC, Apple, Guess, and others standing alongside, 2025’s Pride season is looking defiantly colorful. While the backdrop of withdrawn support from some corporations looms, Disney and these committed brands are sending a clear signal: Pride isn’t going anywhere. Love—even corporate love—should show up and stay.
By reinforcing their message with merchandise, entertainment, and ongoing visibility, Disney Parks is making hope, joy, and pride not just a month-long splash—but a year-round statement that says: We’re here, we belong, and we’re not going away.