Credit: DisneyEPCOT’s iconic Test Track attraction has been a staple of the park’s innovation-focused ethos since its debut in 1999. Through speed, simulation, and guest interaction, it has offered millions a glimpse into the rigorous world of automotive testing.
Now, as Disney prepares to unveil the next iteration—Test Track 3.0—a significant shift in sponsorship signals a turning point in the attraction’s history. The ride will no longer carry the Chevrolet nameplate; instead, it’s officially reverting to being presented by General Motors.
The Long Road of Test Track
A Journey Through Transportation
Before Test Track thrilled visitors with high-speed excitement, the site was home to World of Motion, a lighthearted and educational ride that took guests on a journey through the history of transportation. World of Motion closed its doors in 1996 to make way for a new concept that showcased the cutting-edge automotive world, backed by General Motors as a key sponsor.
Birth of Test Track
In 1999, Test Track opened as an innovative ride that simulated the various trials vehicles undergo before hitting the market. Guests experienced brake tests, environmental simulations, and, of course, the high-speed finale—a 65 mph loop around the exterior track, still one of the fastest attractions in Disney’s repertoire.
The Chevrolet Era
In 2012, Test Track underwent its first major overhaul, introducing a sleek, digital redesign and interactive vehicle design elements. This iteration, dubbed Test Track 2.0, saw Chevrolet take center stage as the sponsor.
Following General Motors’ 2009 bankruptcy, the company sought to emphasize the Chevrolet brand as a cornerstone of its recovery strategy. The updated ride highlighted Chevrolet’s focus on innovation and technology, aligning with EPCOT’s forward-thinking mission.
Back to General Motors
As of 2024, Disney has confirmed that the Test Track reimagining will return the sponsorship mantle to General Motors. The shift away from Chevrolet underscores a broader strategy, though the exact motivations behind this decision remain speculative.
Could it be a sign of Chevrolet stepping back from the limelight, or is General Motors seeking to reestablish its presence as an overarching innovator in the automotive sector?
What to Expect from Test Track 3.0
The upcoming iteration of Test Track promises to blend the nostalgia of World of Motion with cutting-edge automotive technology. Scheduled to reopen in late summer 2025, Test Track 3.0 will take guests on a reimagined journey that’s both futuristic and grounded in natural beauty.
A Scenic Transformation
Concept art reveals a dramatic departure from the industrial, digital aesthetic of Test Track 2.0. The new design incorporates lush, wooded landscapes and outdoor environments, evoking a sense of exploration and adventure. This shift aligns with EPCOT’s broader transformation into a park that emphasizes the harmony between technology and nature.
Updated Ride Experience
The ride will feature reimagined scenes showcasing the latest in automotive innovation. From self-driving cars to sustainable energy solutions, the new storyline will reflect advancements in transportation. Guests will still have the opportunity to design their own vehicles, but these designs may now integrate eco-friendly features and futuristic technologies.
Revamped Queue Area
The queue area will also undergo a complete overhaul, with six distinct interactive exhibits celebrating vehicle design and innovation. These exhibits will focus on topics such as aerodynamics, sustainable materials, and the evolution of automotive engineering, providing an educational yet entertaining prelude to the ride itself.
A Fresh Timeline
While the attraction’s closure in June 2024 initially left fans wondering about the reopening date, Disney has now confirmed a late summer 2025 debut. Test vehicles may return to the track earlier in the year, giving guests a sneak peek at the new designs and features.
What’s Driving the Sponsorship Change?
The return to General Motors branding raises intriguing questions. Since its bankruptcy, GM has worked diligently to rebuild its reputation, focusing on electric vehicles and sustainability initiatives. With Chevrolet stepping aside, it’s possible that GM intends to showcase its broader corporate identity, emphasizing its role as a leader in automotive innovation rather than spotlighting a single division.
Moreover, the decision to revert to General Motors could reflect an effort to appeal to a wider audience. By distancing the ride from a specific brand, Test Track can serve as a more inclusive celebration of the entire automotive industry.
A New Chapter for Test Track
The reimagining of Test Track marks a pivotal moment for EPCOT, General Motors, and Disney fans alike. By blending nostalgic elements from World of Motion with modern innovations, Test Track 3.0 promises to deliver a fresh yet familiar experience that embodies EPCOT’s mission to inspire and educate through technology.
As the countdown to 2025 continues, all eyes are on this landmark attraction and its newly revived partnership with General Motors.
Will the ride’s latest iteration live up to its legacy? One thing is certain: the journey ahead is full of promise and possibility.