TOY FAIR 2018: Highlights from the show floor, including Harry Potter, Nintendo, and more

in Entertainment, Events, Harry Potter, Marvel, Merchandise, Pixar, Star Wars, The Walt Disney Company

Harry Potter standee with signature glasses, lightning bolt scar, and Gryffindor scarf welcomes visitors at Toy Fair 2018 as fans queue for an immersive experience.

The annual Toy Fair took place at the Jacob K. Javits Convention Center in New York City this past weekend, and it was packed with an overwhelming amount of new toys and merchandise.

The 115th North American International Toy Fair filled the massive Javits Center with two floors of exhibitors showing off their newest goods. Some of the merchandise was out of sight while walking around the show floor, and viewable only by appointment (find links to our coverage of some of those booths below). But there was still plenty to see while wandering, and it felt like we barely scratched the surface of what Toy Fair had to offer.

Below, take a look at some highlights from the jam-packed show floor at this year’s Toy Fair.

WATCH – NEW JURASSIC WORLD, STAR WARS, AND MARVEL TOYS AT TOY FAIR 2018:

We also collected a few photos of sights and products that caught our eye while exploring the Javits Center.

A giant “WELCOME” sign stands at the entrance to TOY FAIR 2018, inviting fans into a lively convention hall buzzing with anticipation for new Nintendo and Harry Potter attractions. The crowd pours in, eager for immersive experiences and magical reveals reminiscent of a day at Universal Studios or a themed celebration at Disney Parks.

Oversized banner of an adorable plush bunny with wide, animated eyes and the playful phrase “WANNA TAKE ME HOME?” hanging in the bustling atrium at TOY FAIR 2018, capturing the whimsical excitement of a major toy industry event.

At TOY FAIR 2018, a vibrant entryway lined with TY plush toys and Pikachu led guests beneath a bold “kids rule our world” Mattel banner, creating an immersive atmosphere where beloved Nintendo icons and the wizarding wonders of Harry Potter came together in a celebration worthy of a theme park attraction.

The Paladone Products Ltd. booth had some cool Harry Potter and Nintendo merchandise on display.

Harry Potter-themed shelves at TOY FAIR 2018 showcase Wizarding World merchandise, featuring books, mugs, and collectibles beneath the signature franchise sign, evoking the magical atmosphere found in Universal Studios’ Harry Potter attractions.

 

Harry Potter collectibles are displayed on bright white shelves, featuring a trunk, themed mug, stickers, and framed artwork—all arranged in a spellbinding exhibit reminiscent of the magical showcases found at Universal Orlando’s Wizarding World.

Harry Potter collectibles and decor, like house crests, potion bottles, and a glowing Deathly Hallows lamp, showcased for fans at TOY FAIR 2018.

Shelves lined with Harry Potter mugs, glasses, books, and magical collectibles create an immersive Wizarding World retail experience, reminiscent of themed shops found at Universal Studios parks.

Harry Potter merchandise display at TOY FAIR 2018, featuring shelves lined with themed notebooks, wands, postcards, and collectible cups reminiscent of finds from The Wizarding World of Harry Potter.

 

Harry Potter merchandise lines the shelves, featuring a “Have You Seen This Wizard?” sign and collectible figures, evoking the magical atmosphere of The Wizarding World of Harry Potter.

 

Shelves filled with Harry Potter mugs, notebooks, and magical merchandise invite fans to immerse themselves in the Wizarding World, evoking the enchanting retail experiences found at Universal Studios’ themed shops.

4D Cityscape had an impressive Harry Potter puzzle:

Several large characters caught the eye of many on the show floor:

Over the course of the convention, we previewed products and visited Hasbro, Spin Master, LEGO, Funko, and Mattel and got a peek at some of the exciting items arriving in stores over the coming months. In case you missed any of our coverage over the last week, each article is collected here with a link to individual stories:

New “Harry Potter” Hogwarts Great Hall Set announced from LEGO, plus more Wizarding World sets for 2018

Every new Funko figure announced, including Disney, Marvel, Harry Potter, and more

The hottest new Star Wars, Marvel, and Disney toys from the Hasbro Showroom

New “Star Wars” toy reveals from Hasbro, including Black Series and Vintage Collection figures

New Marvel toy reveals from Hasbro, including “Black Panther,” “Deadpool,” and more

An inside look at new Disney, Star Wars, Jurassic World, and Harry Potter LEGO sets

The coolest new “Jurassic World,” Disney, DC, and WWE toys from Mattel

New “Incredibles 2” toys from Jakks, including Elastigirl and her Elasticycle

New Harry Potter and Marvel games, Fuggler dolls, and more from Spin Master

Inside the fun Funko booth, packed with figures from Disney, Marvel, ’90s TV, and more

Toy Fair 2018 was an incredible event, and we can’t wait to see more. Until next year, Toy Fair!

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