Credit: Rough Tough, Real Stuff, FlickrIf you’ve been to Disney Springs lately, you may have noticed something strange in Town Center.
A shop that was open yesterday is suddenly shuttered today, and despite Disney’s own website listing normal operating hours, the doors are locked. Guests walking up expecting to shop are now met with a sign that reads: “Temporarily closed for a quick refresh. We’ll be back soon!”
That location? Rothy’s, the eco-friendly shoe and accessories brand that made a splash when it opened its Disney Springs storefront in late 2023.
A Surprising Closure
Rothy’s wasn’t on anyone’s refurbishment radar. In fact, both the official Disney World and Disney Springs websites showed business as usual. Only guests on the ground discovered the sudden closure, which has left many confused. Adding to the uncertainty, Google now shows the store as “closed,” suggesting this refresh may not be as short as the cheerful sign implies.
The abrupt nature of the shutdown has sparked chatter among fans and frequent shoppers. Disney Springs is no stranger to refurbishments, but they are usually announced in advance. This quiet closure, with no return date in sight, has caught even longtime visitors off guard.
What Rothy’s Brings to Disney Springs
For those unfamiliar, Rothy’s is not your average shoe store. The company is known worldwide for creating sustainable flats, sneakers, and bags crafted from recycled materials.
Every product is machine-washable, stylish, and marketed as part of “a bigger mission to reduce waste in fashion.” According to the brand, millions of plastic bottles have been repurposed into footwear through their production process.
The Bigger Picture at Disney Springs
Disney Springs has become a revolving door of shopping and dining options. While staples like World of Disney and Gideon’s Bakehouse draw consistent crowds, other locations shift or close with little notice. Some shops thrive; others disappear quietly. In that sense, Rothy’s sudden closure may not be unusual, but the lack of clarity makes this case stand out.
It also comes at a time when guests are navigating a wave of other unexpected closures and refurbishments across Walt Disney World. From major attractions going down for months to hotels being renovated, the element of surprise has become part of planning any Disney trip.
What Happens Next?
So, what does this mean for Rothy’s fans? For now, shoppers are being directed to the brand’s online store. But the question remains: is this truly a short-term refresh, or will the storefront remain dark longer than expected?
Disney has not provided any official timeline for reopening, and the wording on the posted sign leaves plenty of room for interpretation. “Soon” in Disney terms could mean days—or it could mean months.
Rothy’s Closed for Refurbishment at Disney Worldhttps://t.co/yKglaeViBU
— WDW News Today (@WDWNT) September 17, 2025
Final Thoughts
The closure of Rothy’s may not impact the majority of Disney Springs visitors, but for those who sought out the store’s sustainable designs, it’s a disappointment. The bigger concern is how little communication there was around the change.
Guests expect magic at Disney World, but surprises like this—especially when paired with conflicting information online—can sour an experience.
Until the doors open again, Rothy’s joins a growing list of Disney Springs mysteries: locations that vanish overnight with only a vague promise of return.
One thing is clear—if you’re heading to Disney Springs anytime soon, don’t count on Rothy’s being part of your shopping lineup.