Disney Faces New Competition: Universal’s 7th Theme Park Plans Revealed for Europe

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Aerial view of a new Universal United Kingdom amusement park featuring a central lake surrounded by roller coasters, water rides, and various buildings. Pathways connect the attractions, and green spaces are interspersed throughout the park.

Credit: Universal Destinations and Experiences

A ripple of disbelief swept through the theme park community as Universal Destinations & Experiences dropped a game-changing announcement for the United Kingdom that could forever reshape the theme park map in Europe.

No, this isn’t about Florida’s upcoming Epic Universe, or even the new family-friendly park in Texas—this is something much bigger.

Map of Bedford, UK, with Universal globe overlay
Credit: Inside the Magic

Universal United Kingdom Steps Into Disney’s European Territory

After months of cryptic rumors, influencer speculation, and hushed insider whispers, the fog has finally lifted. Universal has confirmed they are building a massive new theme park and resort in the United Kingdom, a move that places them head-to-head with Disney on European soil. But what does this really mean for the future of theme parks across the continent?

NEW: Here’s a first look at official concept art for the Universal theme park planned for the U.K. The resort is set to open as early as 2031 pending final planning approvals by local government officials.

@ScottGustin on X

Just 400 kilometers—roughly a train ride—from Disneyland Paris, Universal’s bold return to Europe isn’t just a business move; it’s a statement. The new park will be located in Bedford, UK, and if approved, will officially open its gates in 2031. Early concept art teases sweeping, immersive lands, jaw-dropping rides, and Universal’s signature storytelling magic that has captivated millions in Orlando, Hollywood, and beyond.

This announcement marks Universal’s first-ever theme park and resort in the UK and Europe, signaling a major strategic push into international markets. The move also directly challenges Disneyland Paris, which, for decades, has reigned supreme as Europe’s premier theme park destination. But with Universal’s fast expansion and modern innovation, the long-held crown could be slipping.

Universal surverys locals about new UK theme park
Credit: Universal

Economic Boost, Local Pride, and Government Backing

It’s not just theme park fans rejoicing—government officials are on board too. Prime Minister Keir Starmer, Chancellor Rachel Reeves, and Comcast President Mike Cavanagh have all praised the partnership behind what’s being called a “multi-billion-pound” investment.

[Breaking News] Universal Studios officially coming to Europe!! In a stunning announcement, Universal Parks & Resorts confirms the creation of a massive new theme park & resort in Europe, just 400 kilometers from #DisneylandParis! The gigantic complex is set to open in 2031, marking Universal’s return to the European market with one of its most ambitious projects ever. With this new arrival, the theme park landscape in Europe is about to change dramatically : and all eyes are now on #Disneyland Paris, as competition intensifies just next door!! – @DLPWorks on X

According to Universal, the development will bring:

  • 20,000 construction jobs

  • 8,000 permanent jobs upon opening

  • £50 billion in economic benefit to the UK

“This is more than a park,” said Mark Woodbury, Chairman and CEO of Universal Destinations & Experiences. “It’s a destination, a job creator, and a source of national pride.”

The park will also include a 500-room hotel, retail space, dining options, and entertainment complexes—setting the stage for a full-fledged vacation resort.

A "Breaking News" graphic with a red background featuring an urgent warning: On the left, the Disney World Cinderella castle, while on the right, part of a globe displays "Universal Orlando.
Credit: Inside The Magic

The Hidden Undercurrent: Why This Really Matters

While the headlines will focus on flashy rides and competition with Disney, the real story lies beneath the surface: Universal is rewriting the playbook for what international theme parks can be.

Unlike Disneyland Paris, which has long battled fluctuating attendance and operational challenges, Universal is entering Europe at a time of renewed interest in experiential travel. Post-COVID tourism trends show a surge in demand for immersive, entertainment-based destinations—something Universal has mastered with its franchises like Harry Potter, Jurassic World, Minions, and more.

But the location is also strategic. Bedford sits within a region rich with talent, infrastructure, and access to major European travel routes. Universal is planning to tap into local communities, with roughly 80% of jobs aimed at nearby residents from Bedford, Luton, Central Bedfordshire, and Milton Keynes.

Big Ben and the Elizabeth Tower in London are shown with a partially translucent Universal logo featuring a globe in the background, creating a blend of the iconic landmark and the entertainment brand.
Credit: Inside The Magic

Universal’s Global Domination Strategy: A Master Plan Unfolding

This park is just the latest chess move in Universal’s master strategy. With Epic Universe opening in Orlando next month and an all-new year-round Halloween Horror Nights experience coming to Las Vegas, Universal is outpacing Disney in diversification.

They’re creating a portfolio that appeals not just to families, but also to thrill-seekers, horror fans, and global tourists looking for something fresh. By contrast, Disney’s approach has remained more traditional—and increasingly reliant on nostalgia.

So what exactly will be in this UK park? Universal isn’t spilling those secrets yet. “It’s too early in the process to confirm attractions,” officials stated. “More details will emerge over time, pending planning approvals.”

A digital rendering shows the iconic Big Ben tower in London under a sunny sky, partially overlaid with the Universal logo. The logo features a globe with "UNIVERSAL" in large gold letters. This will be Universal United Kingdom.
Credit: Inside The Magic

A Bold Future on the Horizon for Universal United Kingdom

One thing is certain: with Universal’s UK park slated to open in 2031, the European theme park landscape is on the verge of a seismic shift. The question now isn’t if Disney will respond—but how.

As construction gears up and new artwork teases what’s to come, excitement is mounting across the globe. Europe has long waited for a worthy rival to Disneyland Paris. Now, it looks like Universal is ready to answer the call.

So, is this the beginning of a new golden age of theme parks in Europe—or the spark that ignites a full-scale entertainment war?

Only time will tell. But one thing’s for sure: the countdown to 2031 has officially begun.

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