New Netflix StreamSaver Service Massively Undercuts Disney+, Announces Prices

in Disney, Movies & TV

The image shows the Netflix logo, which consists of the word "NETFLIX" written in bold, uppercase red letters against a black background.

Credit: Netflix

Netflix has partnered with Comcast and Apple to demolish Disney+, and their newly announced price tag might actually succeed in winning the streaming wars.

Disney+ and Netflix logos side by side
Credit: Inside the Magic

Streaming media is currently the dominant form of global entertainment, although cable and broadcast television are making a surprising comeback. The resurgence of traditional television has more than likely something to do with the constantly increasing subscription prices of streaming services like Netflix, Disney+, and Max, which once promised to be a low-cost, commercial-free alternative.

Things haven’t really turned out that way. It turns out that streaming movies and television doesn’t actually make that much money for traditional studios like The Walt Disney Company and Warner Bros. Discovery; in fact, Disney+ loses so much money that even CEO Bob Iger will publicly admit the Mouse got housed.

Bob iger, the ceo of disney, with a focused expression, superimposed on a blue background next to the disney+ logo in white.
Credit: Inside the Magic

Related: “Never Gone Out of Vogue”: Disney TV Crushes Competition, but Bob Iger Bets It All on Disney+ Streaming

At the recent MoffettNathanson Media, Internet & Communications Conference, Bob Iger said of Disney’s streaming problems, “As we got into the streaming business in a very, very aggressive way, we tried to tell too many stories. Basically we invested too much, way ahead of possible returns. It’s what led to streaming ending up as a $4 billion loss.”

In response, Disney, Warner Bros. Discovery, Amazon, and virtually every media corporation with a streaming service (which, at this point, is all of them) is doing everything they can to keep frustrated subscribers while also adding advertisements, shopping options, and cutting content.

A large collage of various Disney+ movie and TV show posters displayed in a semicircular shape, with a prominent Disney+ logo in the center. The posters feature a wide range of animated and live-action content available on the streaming platform.
Credit: Disney+

The latest tactic is for rival companies to bundle their streaming services together, presumably in the hopes that consumers will be more likely to pay basically the same price as long as they feel like they’re somehow getting something more. In an unprecedented move, Disney+ will be offered in a streaming bundle with Warner Bros. Discovery’s Max and Hulu (which is also owned by Disney).

This has had a seismic effect on the industry. Almost immediately, the new Disney+/Max/Hulu bundle was countered by a new joint offer from Comcast, Apple, and Netflix, which will bundle Peacock (the streaming arm of NBCUniversal), Apple TV+, and the world’s most popular streamer for that cable company’s customers under the name “StreamSaver.”

Netflix logo superimposed over the planet Earth
Credit: Netflix/Inside the Magic

StreamSaver and whatever Disney and Warner Bros. Discovery decide to call their bundle have yet to hit the market, with a projected offer date sometime later this year. But the Mouse is already playing defense, as StreamSaver has been announced (per Variety) with an opening price of $15 a month, a 35% discount from the combined cost of Netflix, Peacock, and Apple TV+.

Related: Disney Is Suing To Keep Cities From Taxing Its Streaming Services

The lowest-priced individual subscriptions bundled in StreamSaver are currently $5.99/month (ad-supported Peacock Premium), $6.99/month (Netflix Basic with ads), and $9.99/month (standard Apple TV+), totaling $22.97. That means that Comcast and company are significantly undercutting their own prices to compete with Disney+. That said, the StreamSaver deal is being offered to new and existing Comcast customers, meaning that there’s already a built

Disney has not yet announced the price for its deal, which offers massive catalogs of Hulu content, its own archives (including Marvel Studios, Star Wars, Indiana Jones, The Simpsons, National Geographic, Pixar, and more), and Warner Bros. Discovery. The current Disney+ and Hulu ad-free bundle is $19.99/month, and the standard ad-free Max plan is $15.99/month, totaling $35.98. Clearly, the Mouse will have to drop its prices a huge amount to compete.

Do you think these new streaming bundles will change things for the entertainment industry? Tell us in the comments below!

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