The Walt Disney Company just announced that its streaming services would soon see a price increase while also announcing a new ad-supported subscription tier launching later this year.

As Scott Gustin (@ScottGustin) shared, Disney will increase the price of ad-free subscriptions to Disney+ to $10.99, about 38% more than its current price.

BREAKING: Disney raises price on ad-free Disney+ 38% to $10.99.

It was also announced that Disney would release an ad-supported subscription tier at a lower cost. This subscription will launch on December 8 and cost $7.99 a month.

BREAKING: Disney+ ad-supported tier will launch on Dec. 8. Price $7.99/month.

BREAKING: Disney+ ad-supported tier will launch on Dec. 8. Price $7.99/month.

— Scott Gustin (@ScottGustin) August 10, 2022

This tier is expected to allow more homes to have access to the expansive content library offered by Disney+.

“Since its launch, advertisers have been clamoring for the opportunity to be part of Disney+ and not just because there’s a growing demand for more streaming inventory,” said Rita Ferro, President, Advertising, Disney Media and Entertainment Distribution. “Disney+ with advertising will offer marketers the most premium environment in streaming with our most beloved brands, Disney, Pixar, Star Wars, Marvel and National Geographic. I can’t wait to share more with advertisers at the Upfront.”

Bob Chapek, CEO of The Walt Disney Company, stated that this ad-based tier will include “lower ad load and frequency” at launch.

The streaming platform Hulu will see an increase as well. Ad-free monthly subscriptions will be increasing by $2 a month, from $12.99 to $14.99, effective October 10. The subscription to this platform with adds will increase by $1, going from $6.99 to $7.99 a month.

Monthly bundle subscriptions will also see a price increase, as detailed by Scott:

New monthly bundle pricing

Existing customers: Disney+ without ads, Hulu/ESPN+ with ads – increase $13.99 to $14.99

Disney+, Hulu, ESPN+ (all ads) — $12.99

Disney + and Hulu (with ads) — $9.99

Disney+ and Hulu (no ads) with ESPN+ — $19.99

New monthly bundle pricing

Existing customers: Disney+ without ads, Hulu/ESPN+ with ads – increase $13.99 to $14.99

Disney+, Hulu, ESPN+ (all ads) — $12.99

Disney + and Hulu (with ads) — $9.99

Disney+ and Hulu (no ads) with ESPN+ — $19.99

— Scott Gustin (@ScottGustin) August 10, 2022

More On Disney+

Disney+ is the dedicated streaming home for movies and shows from Disney, Pixar, Marvel, Star Wars, and National Geographic, as well as the new general entertainment content brand in select International markets, Star. As part of Disney’s Media & Entertainment Distribution segment, Disney+ is available on most internet-connected devices and offers commercial-free programming with a variety of original feature-length films, documentaries, live-action and animated series, and short-form content.

Alongside unprecedented access to Disney’s incredible library of film and television entertainment, the service is also the exclusive streaming home for the latest releases from The Walt Disney Studios. Disney+ is available as a standalone streaming service or as part of The Disney Bundle that gives subscribers access to Disney+, Hulu, and ESPN+. For more, visit disneyplus.com, or find the Disney+ app on most mobile and connected TV devices.

What do you think of these price increases? Let us know in the comments below!